Launching Successful Club Programs

Without an effective launch process and strategy any new program will fail! It is important to have a formal process in place to evaluate, plan and then execute effective program launches including a detailed timeline with tasks, responsibilities and dates to ensure that a new program is successful.

There are several key areas to consider for any new program launch:

1. What is the Market for the new program?
Who is the ideal customer for this program (age, sex, profile, member, non-member)? The more specific and clearly defined the better!
Why will this particular program appeal to this group?

Looking Ahead: Marketing for the New Year NOW!

Hi Fit Pros,

Happy September to you all, and I hope you’re ready and fired up for 2015! For those of you who aren’t (don’t worry, you’re not alone my friends), TrainerLisa’s here to give you some helpful tools to help you get prepared and ready to make 2015 your best year ever!

Planning for the New Year starts…NOW! Not in December, definitely not in January and maximally in November. The reason behind this is when it comes to marketing (trust me on this one), your competitors have already put the “5W’s/1H” of business and marketing! If you’ve already started thinking about what you want to do and what you’ve already done in the past, you’re already well ahead of the pack!

If you work in a gym or contract for a gym, often your hands are tied to what you want to do, but…if you work for yourself…your sky is the limit!

Avoid Being Everything To Everyone

Big box gyms are everywhere. They made their mark in the fitness industry and paved the way for many successful business model practices. I am sure many of you realize the change that is here in our industry as we speak: the growth of group training and facilities geared toward specialty training. I think the big box gyms served their purpose but may be on a downward spiral. I also believe we are now reinventing the wheel and having to create a new branch of service and policies for the average fitness enthusiast. Did the big box gyms do a disservice to the fitness industry? Maybe yes? Maybe no?

I strongly believe that in order to fuel success you must pave a completely separate path from the big box gyms and demand a level of quality and service for your staff and clients like no one else. Separate yourself from everyone else! Why are you different? Fitness can be one of the toughest services to sell so do a damn good job of selling what you believe!

Four Fitness Technologies for Personal Training Businesses

Many fitness professionals probably got into this industry so they didn’t have to deal much with technology and computers and the like. But, let’s face it, it’s here to stay and we might as well take advantage of it. In this article we will look at four points of technology that can help you in your fitness business.

1. Credit Card Processing – Let’s start here with a payment processor that allows you to take credit cards because nothing happens until you make a sale, right? The 800 pound gorilla is It will offer you credibility and confidence in the consumer’s mind. It has relatively low transaction fees. You can use a range of their tools available, but the thing I like most is the ability to use automatic recurring billing (ARB). I suggest charging clients a monthly fee (like a membership) for your training service. Each person is charged automatically on either the first or 15th of the month. This way, you get paid every two weeks and can smooth out your cash flow and make predictions easier.

The Fitness Professional Online Toolkit

You’re a professional. You’re busy. You need tools online to help you not only rise to the occasion, but that will help you get more free time while rising above the competition. This is a tall order, but you can leverage technology to drive business and free time. Here are 7 to help you reach that goal.


Contactually has saved my life. As a fitness professional, business owner, and entrepreneur, I’m constantly juggling my contact lists between prospects, current clients, and people I need to be in front of. Contactually gives me 10 people to contact each day, provides me with sample templates, and even offers me sugestions if I’m not sure what to say.

The best part is Contactually will connect with my Gmail, LinkedIn, Twitter, and Facebook accounts to make sure I stay on top of each person. You can set up groups, or what Contactually calls “buckets”, and configure the setting for each person such as how long you want Contactually to remind you when to contact someone if you haven’t already (30 days, 60 days, 90 days, 6 months).

How to Add Value and Profit

Swimsuit season is fast approaching and youʼve got the perfect program to get your clients beach- ready in no time, right? But is that their goal or yours? While your plan may be perfect, and your motives may be pure, you may be providing more of what you want and less of what your client needs. With a little extra attention to detail and understanding your clientsʼ needs and wants you can not only add more value to their program and fitness goals, you can also add more dollars to your bottom line.

Are You Listening?

Your clients are looking to you as their resident expert when it comes to their personal wellness. If a client says that their goal is to shape up, do you know what that means? Have you asked enough questions to get to their true motivation? Are you afraid to find that out for fear that you may not have a solution for them? Most fitness professionals shy away from areas beyond their expertise and while that is understandable, you may miss an opportunity to provide additional and welcome services and products. It all begins by actively engaging in a conversation.

Networking 101: How To Get Started

Networking–as fitness professionals, we all know what it is and why we need to use it, but so many of us don’t or don’t know how to do so. In our Fitness Professional Online June issue, we’ll be giving you many tips to start using early to increase your business, your standing in the fitness community, and build your brand!

Before we get into the heavy details, we’ll start with the basics of what networking is and why you should be doing it.

Networking is defined as: The exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business. That being said, how does networking work for you, the fitness professional, and how can it help you increase your business as well as your brand?

Business Based Podcasts for the Fitness Professional

Check out these great podcasts on how to successfully run your company as a fitness professional! These podcasts are from various fitness professionals who have gone through ups and downs to get to where they are now in the fitness industry. Check them all out to learn everything you need to know to run your company!

Vito Lafata: 

Check out Vito’s 20 minute video about Team Rock Star Fit! Vito expresses all he has learn from this company and how it is a great place for fitness professionals to increase income and learn more about the industry. This video talks about the benefits of joining Team Rock Start Fit and how every member of your company can gain something important from it.

Alternate Revenue Streams

Hi Fit Pros,

Trainerlisa here and wishing you a spectacular May 2014! In this issue we will be addressing Alternate Revenue Streams and how it can increase your brand, income and marketability.

Multi-Level Marketing (MLM): For many, MLM is a great way to increase their income, with supplements being the prime focus. Some of the perhaps more popular that are out there right now are (in no particular order): Beachbody, Isagenix, Advocare, Bodybyvi, HerbalLife, TakeShapeforlife (Medifast), just to name a few.

While many have been able to make a very profitable income with mlm, many more have been burnt on them. My suggestion to you if this is something of interest, do your homework and research every company, find out your bottom line cost (products, website, etc), before making the investment. Believing in an using the products can help you in your business endeavors.

Program Design For Group Training

If you are thinking of moving into the avenue of group training, know that it can be a great way to make more money and simplify your daily schedule. However, it is a learning process in regards to program set-up and efficiency. It is usually within the class that you realize your mistakes in planning or set-up and by that time it’s too late! If you have a happy client it may not be an issue but remember that your participants want a great workout. They want as little time as possible wasted and if you have to take time during THEIR workout to modify or change the structure it may leave them frustrated.

Here are some tips in order to have a smooth transition into group training from private training:


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