Big box gyms are everywhere. They made their mark in the fitness industry and paved the way for many successful business model practices. I am sure many of you realize the change that is here in our industry as we speak: the growth of group training and facilities geared toward specialty training. I think the big box gyms served their purpose but may be on a downward spiral. I also believe we are now reinventing the wheel and having to create a new branch of service and policies for the average fitness enthusiast. Did the big box gyms do a disservice to the fitness industry? Maybe yes? Maybe no?
I strongly believe that in order to fuel success you must pave a completely separate path from the big box gyms and demand a level of quality and service for your staff and clients like no one else. Separate yourself from everyone else! Why are you different? Fitness can be one of the toughest services to sell so do a damn good job of selling what you believe!