Without an effective launch process and strategy any new program will fail! It is important to have a formal process in place to evaluate, plan and then execute effective program launches including a detailed timeline with tasks, responsibilities and dates to ensure that a new program is successful.
There are several key areas to consider for any new program launch:
1. What is the Market for the new program?
Who is the ideal customer for this program (age, sex, profile, member, non-member)? The more specific and clearly defined the better!
Why will this particular program appeal to this group?