As a fitness professional, you most likely want your website to attract new clients, provide information about yourself and your services, and share health and fitness information/instruction as a resource for current clients and the fitness community at large.
These goals definitely overlap. When prospective clients come to your website, they will be interested in your professional background, your services, and your expertise.
“It’s not my job to sell people, it’s my job to train people”
With words like pushy, annoying, sleazy and yuck springing to most peoples minds when they think of a salesperson, it’s little wonder personal trainers hate being associated with this label.
And with the rise of more and more people becoming personal trainers in today’s already saturated market, getting reoccurring paying clients can be almost as difficult as getting a perfect squat.
So can you really be a successful personal trainer with lots of paying clients without being the ‘pushy’ salesperson?
Have a look at the top reasons why personal trainers aren’t salespeople and what can be done about it to create the perfect balance between the two titles.
“What gets measured gets done.” There is a reason why this old cliché is very much valid in the financial and business world. It is crucial to creating a plan and have quantitative data in order to measure progress and improvements, and to ultimately increase performance, right?
Well, client programming is making a plan for improvements. As fitness professionals, we should consider ourselves in the business and financial world and client programming is the gateway to a beneficial fitness career.
Be sure not to fall victim to the disease of walking into the gym without a plan and just putting your client through a workout. Because after all “Comfort is a slow death.” Instead, client programming is a simple discipline that will set fitness professionals apart from your every day “fitness hobbyist.”
As you probably know, Instagram has lately climbed its way up to be the hottest marketing platform, especially with the recent opening of Instagram Ads accelerating the pace of marketers putting effort into Instagram. You’re probably in a frantic thinking about what kind of content you are putting out. Obviously, to build a follower base on Instagram, you need high-quality content. That does not include big brand marketing budget, fancy video equipment, or celebrity endorsements. It is really about creative video content that people really care about. Instagram is a platform where you get to genuinely engage with your followers.
I recently sat down with a trainer that works part-time and was frustrated that she was not as busy as she wanted to be. When I spoke about her schedule and availability, I spoke that her hours of “9-1” Tuesday and Thursday and Saturday from 8-1 weren’t “ideal” but that is not an excuse to not be busy during those times.
So I asked her how she is spending her time from 10-1 (she has a session at 9 am) to be productive. Her response baffled me: “I workout for an hour and then I run errands.”
So I said, “How is this going to help you get sessions?”
To which she replies, “If it’s not going to pay me, I can’t justify spending time working on stuff for FREE anymore.”
Over time, branding has evolved to have a variety of meanings. But when trying to think about creating YOUR brand, a great place to start is looking at why Nike, Adidas, Starbucks, Apple, and even Disney stand out from the rest. What makes a consumer or client lean towards one product or service more than another? The answer is marketing, but more specifically, it is the power of branding. It is the idea of both tangible and intangible characteristics that make the brand unique. It is developing an image, even a promise, with successful results.
Every company needs a brand or even a persona of its own, but it is important for YOU, the entrepreneur, to build and define that brand yourself before it gets defined for you. You get to choose how you portray your company/business – so it would be smart to take some dedicated time to really cultivate what you want.
As the year winds down and the holiday parties crank up, I encourage you to carve a little time for yourself and reflect upon this year. Visualize what you wish to transpire in 2017. They say it’s about the journey, not the destination, yes? As I get older I am starting to understand more of what that euphemism really means. It may appear a small thing to do one thing for your business every day, but over time these things add up. Before you know you it, you’ve created a body of work that is your selling card to prospective clients.
As a small business owner and Pilates instructor, I find great irony in the desire to grow your business and have a full teaching schedule. When I am teaching the close to my maximum hours per week, I find it challenging to find time to focus on the big picture of my business.
Instagram is one of the leading social media platforms for both individuals and businesses. It’s the perfect community to build a presence with support and credibility. You may think you know the in’s and out’s of Instagram but there are more tips and tricks than you think that will earn you more followers and activity, which is essential for your business to grow.
Typically we only release these ‘courses’ to those who are in our mastermind groups, however, it added so much value to one of our mastermind groups that we knew we had to give all the Fit Pros on FPO an opportunity to learn from it as well. We received really positive feedback from those who were on the call that we really encourage you to grab a notebook, grab a pen, sit down with a ready-to-learn spirit and press play!
Do you work a regular job from 8-5 or do you have your own business? Do you want to get richer? If you’re a business owner are you waiting for the big business boom? Probably all of us would not mind earning a couple extra thousand dollars and taking a couple extra vacations per year or owning your own jet and yacht.
The truth is: to get rich, you need to be smart and you need to believe in yourself. There are 5 golden rules that can help make you get rich and improve your chances to boost your revenues.
Rule #1: Dream Big
Do you remember when you were a child and you had all these dreams? Or did you have a vision? What happened to your dreams? Did you give them up or build them? Re-assess your dreams, and see if you can bring them to reality. Think about what steps and actions would you need to take to give birth to your dream.
You need revenue, and you need it fast. You spend all night writing an ad that beautifully describes your product or service. You include the fact that you’re convenient, have the lowest prices, the highest quality and have been in business since 1431 B.C.
You pay a small fortune to have the ad placed in your local newspaper, radio, and TV. And what happens? The phone never rings… not even once. Why?
What you need to know…
Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That’s because you focused on the wrong things in your ad.
Fitness Professional Online (FPO) is the online hub for fitness professionals, personal trainers, group fitness instructors, and others working in the fitness industry.
We provide information on continuing education, how to be a trainer, training a trainer, and getting a personal training certification.
Fitness Professional Online
529 E. Gutteriez
Santa Barbara, CA 93103
(805) 500-6893
