Throwback Thursday: The Importance of Stretching and Flexibility for You and Your Clients (January 21, 2013)

This week’s Throwback Thursday piece is “The Importance of Stretching and Flexibility for You and Your Clients”, written by Acea Theroux in January 21, 2013. 

Flexibility is one of the five essential components (Strength Training, Cardiovascular Training, Proper Nutrition, Flexibility & Rest) that we as fitness professionals preach to our clients, yet it’s frequently abandoned. Let’s all be open and honest here for a second. How often do you personally, or have you seen exercisers, go through a routine and then decide to skip stretching for any number of reasons like:

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Throwback Thursday: 7 Extraordinary simple, hard exercises on the floor (June 8, 2013)

This week’s Throwback Thursday piece is “7 Extraordinary simple, hard exercises on the floor”, written by Karsten Jensen in June 8, 2013. 

In the pursuit of world class strength, power, speed or endurance, we can afford to leave no potentially beneficial training method on the table. The best strength coaches and personal trainers embrace the whole spectrum of training methods from extremely simple, no equipment methods, like bodyweight exercises on the floor, to high tech measurement tools like myo test (www.myotest.com).

This article is about one of the simplest, yet most effective, new bodyweight exercises on the floor.

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7 Steps to Successful Forum Marketing

The key to any successful marketing strategy is to be a resource. Forums present an excellent opportunity for companies to practice what they preach by providing valuable, trustworthy information to real people experiencing real problems. Becoming a part of forum conversations not only spreads your brand awareness, but also helps build trust between the community and your company.

Read the 7 steps to successful forum marketing listed below in order to take advantage of what this medium has to offer.

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Throwback Thursday: Is Age Just A Number: Training with older clients (May 8, 2013)

This week’s Throwback Thursday piece is “Is Age Just A Number: Training with older clients”, written by James Berges in May 8, 2013. 

As one of the largest populations, the baby-boomer generation will have an undeniable impact on the world. The over-65 crowd will almost double in size by the year 2030. Not to mention people are living longer and more health-conscious than ever, setting the stage for a generous influx of senior citizens seeking personal training services. Exercise is beneficial for every age group, but must be tailored accordingly for this population.

Before actually delving into any specific workouts, educate the client’s family about what type of program you offer. Print out your routines that you have planned and instruct the family so they may offer the best support possible. Ask your client and their family members what types of activities they currently engage in as well as possible activities they wish they were able to take part in. This will inform your workout program, focusing on exercises that are representative of your client’s most common activities.

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Throwback Thursday: The Last 30 Seconds (March 2014)

This weeks Throwback Thursday piece is “The Last 30 Seconds”, written by Warren Martin in March 2014. 

Does your training show when it matters the most in a fight?

Watching MMA fights at all levels, we notice the athletes that are at peak speeds, strengths, sharpness, etc., during the first minute of the fight, right? But as the rounds move on and the time ticks down we notice these peaks can change for most. Even at the highest levels, one instance in lack of judgment, decrease in reaction time, or decrease in power of a kick or punch can lose the battle. That fighter loses not because the other fighter had more skill but because he wasn’t more mentally or physically prepared. These are crushing reasons to lose. In everyone’s eyes it is known that the outcome was preventable. What happened? Yes, fighters most of the time will use a loss to motivate them to train even harder for the next fight. The important question is, “What went wrong?” I believe when a fighter finally reaches an opponent that has equal or slightly more/less talent and conditioning, there is one thing that guarantees victory. “Training Carry Over”, how much of the preparation for the fight actually carries over into the ring with situations like fatigue that happen in the” last 30 seconds” of the fight or later rounds. This is also seen in the boxing world as well.

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How do I deal with clients who keep canceling on me last minute?

Life would be much easier if everyone respected everyone else’s time, right?  BUT occasionally there is that one PT client who notoriously cancels and reschedules… and cancels and reschedules again and again.

Your time is valuable so make sure clients know this… set your boundaries from the start!

Here are some practices to follow to make PT cancellations the exception, not the norm:

1. Enforce a cancellation policy– A 24-hour cancellation notice is the standard at my fitness center and we have clients sign a sheet stating that they understand this.  If they cancel within this time frame (or no-show), they will be charged for the session.  Late cancellations mean we’re less likely to fill that time slot with another client which, in turn, means loss of income.

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Throwback Thursday: Fitness Business Technologies (August 2014)

This weeks Throwback Thursday piece is “Four Fitness Technologies for Personal Training Businesses”, written by Chris Lutz in August 2014. 

Many fitness professionals probably got into this industry so they didn’t have to deal much with technology and computers and the like. But, let’s face it, it’s here to stay and we might as well take advantage of it. In this article we will look at four points of technology that can help you in your fitness business.

1. Credit Card Processing – Let’s start here with a payment processor that allows you to take credit cards because nothing happens until you make a sale, right? The 800 pound gorilla is www.authorize.net. It will offer you credibility and confidence in the consumer’s mind. It has relatively low transaction fees. You can use a range of their tools available, but the thing I like most is the ability to use automatic recurring billing (ARB). I suggest charging clients a monthly fee (like a membership) for your training service. Each person is charged automatically on either the first or 15th of the month. This way, you get paid every two weeks and can smooth out your cash flow and make predictions easier.

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3 Practices Required For Marketing Success

For years, marketers all over the world have been to trying and get the right messages to the right customers at the right time. The marketing method to reach this goal has been relatively consistent until now. The digital age has drastically changed the methods of client reach for marketers. In the digital age, the buyers have the power to do their own product research and are no longer reliant on the carefully constructed product descriptions that marketers have always provided.
Here are three practices that progressive marketers have embraced in order to adapt to the digital age and the resulting evolution of buyer behavior.

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How to Create the Email Marketing Value Loop

Concept image of the six most common questions and answers on a signpost.

When you generate leads for your fitness business properly…you learn something about them.

You learn that they’re dealing with back pain or they are planning a wedding and need a quick fix or they’re interested in running their first marathon.

You learn these things by using Lead Magnets.

A Lead Magnet is a small chunk of value given in exchange for a prospect’s contact information. A well-performing Lead Magnet will solve a specific problem with a specific solution for a specific segment of your market.

You got it…specificity is so important that I mentioned it three times.

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4 Industry Experts Tips to Build Your Client Base

To successfully develop your business it is not enough to merely offer high quality, expert training. Your business is only as strong as your clients, thus it is essential to develop, expand, and nurture your client base. Here are four quick, easy ways industry insiders use to constantly improve their client base:

1. Get the word out by writing: Paul Kuck, of Club Industry, says writing about fitness can be a great way to get your name out and demonstrate your expertise. He advises trainers to:

“Start writing. Writing is another effective way to tell people that you are the obvious expert and increase your visibility. Magazines, trade journals and newspapers are some of the publications that you can write for. Make sure your articles are interesting and easy to read (e.g. use shorter paragraphs and bullets).”

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