3 Marketing Must Haves To Grow Your Business

The fitness industry is getting more and more competitive.  There are studios, boot camps, and CrossFit boxes popping up on every corner.  Then you have the big box gyms like Gold’s providing personal training and small group training on the cheap.

How in the world do you compete with all these businesses?

It used to be that if you were good at what you did, had a bit of drive to outwork your competition and produced results for your clients that you would succeed as a fitness business owner.

Now, there are more frustrated, struggling fitness business owners than ever.

But, it doesn’t have to be that way!  With a great plan you can succeed, make a great living, enjoy what you do and even have the freedom to take vacations and stop working 12-16 hour days.

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Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self-promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

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Soulful Branding

It is an epic time to be a fitness professional! From joining in to make a difference in the war on health epidemics like obesity and depression, to harnessing technology advancements to deliver fitness services across the globe, our field is exploding with opportunity.  Here you stand, ready with a solid education and the heart of a champion, determined make a difference.  But with scores of people joining the fitness industry every day, how will YOU stand out?

Regardless of the path, you pursue as a fit pro, it is your brand that will make you identifiable.  Think you’ve got it covered with a striking logo and website?  Think again… that’s just skimming the surface.  Your brand can be so much more!  You say you’ve got a fierce drive, determination, and an unmatched work ethic?  Awesome, but go bigger!

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Start your own business

Have you ever dreamed of starting your own business? If yes, then you are not alone. Nearly 50% of employees in their 20s or 30s would like to start their own business (University of Phoenix 2014). However, according to the Wall Street Journal, only 3.6% of adults under age 30 own a stake in a private company (Simon 2015). If you truly desire to start a business, what’s stopping you? Perhaps you can’t raise the money. Or maybe you just don’t know where to begin. My guess is that the process seems overwhelming!

We all get discouraged when we think of what we would need to do to launch a business. But life doesn’t happen in a quantum leap. It happens in small steps you take toward your goal every day. In this article, I will provide 10 steps to get you started on starting your business. Does this mean that significant success will happen in 10 easy steps? No way! One step may need to be broken into five smaller ones. It’s up to you to decide how small the steps are. All that matters is that you keep moving forward.

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Throwback Thursday: Continuing Education (December 24, 2014)

This week’s Throwback Thursday piece is “Continuing Education”, written by Lisa Lorraine Taylor on December 14, 2014. 

Hi Fit Pros,

TrainerLisa here with a subject that is very near and dear to my heart…Continuing Education! As an AFAA CEU Provider and someone who is very passionate about keeping current with my personal certifications, I’d like to give you my intake on this awesome subject!

What are CEU’s/CEC’s?

CEU’s/CEC’s stand for Continuing Educational Units or Continuing Educational Credits and this is a MUST upon receiving your certification(s). Every certification regardless of if you certified as a Personal Trainer, Group Ex, Spinning, Yoga, R.I.P.P.E.D, Turbo Kick, Pilates Instructor, or Zumba, Crossfit or any other fitness professional certification or modality, staying current in our industry is not only a smart thing to do but in most cases it. Is. MANDATORY!

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Throwback Thursday: The Trainer Fuel Experiment (February 23, 2013)

This week’s Throwback Thursday piece is “The Trainer Fuel Experiment”, written by Acea Theroux on February 23, 2013.

“As fitness professionals, we sometimes go a little overboard when trying to prove a point, or, at least, I know I do. This article and 6-day wellness journal are based on a true story of a personal nutrition experiment I conducted (on myself) back in 2009.”

December 13th Sunday 2009

Today I’m going to start an experiment to help a few of my clients better understand some of the nutritional theories and methodologies that I have learned, used and applied over the years. Why am I doing this experiment? Well, I have a few clients who are on the fence regarding the importance of specified energy sources and daily healthy food choices for each individual person. And, some still have doubts that everyone is different and will react differently to all sorts of foods (the good, bad and indifferent). Now, I’m not saying it is an easy process to figure this out, but it is important and it is well worth it, trust me! There has been a lot of trial and error for my clients and me over the years (and let’s not count how many total years it has been, we can just say a lot).

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Throwback Thursday: Glorious (Injurious) Gluten (January 18, 2013)

This week’s Throwback Thursday piece is “Glorious (Injurious) Gluten”, written by Kristy Mox on January 18, 2013. 

Every now and then I am reminded of, what has become old hat to me,  the new “shiny object” (to avoid) for some. This particular shiny object I am referring to is Gluten.

Before I even venture down this path, I want to be very clear about something; while I may have done enough independent research, out of sheer necessity, and visited enough healthcare facilities to be awarded an honorary degree, I am NOT a Doctor. I’m not even a Phlebotomist.

All my life I’ve been a bit of a medical oddity. There’s been nothing textbook about my body, and the way it responds to “modern” medicine. I could ramble about my medical history for days. Unfortunately, no matter how many times, or how many people have attempted to dissect it, the puzzle pieces never seem to match up. I won’t bore you with my complete medical history, as there simply isn’t enough Ritalin in this world to hold anyone’s attention for that. Not even my own. Yes, you can add Attention Deficit Disorder to that loooooooong list.

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Throwback Thursday: The Importance of Stretching and Flexibility for You and Your Clients (January 21, 2013)

This week’s Throwback Thursday piece is “The Importance of Stretching and Flexibility for You and Your Clients”, written by Acea Theroux in January 21, 2013. 

Flexibility is one of the five essential components (Strength Training, Cardiovascular Training, Proper Nutrition, Flexibility & Rest) that we as fitness professionals preach to our clients, yet it’s frequently abandoned. Let’s all be open and honest here for a second. How often do you personally, or have you seen exercisers, go through a routine and then decide to skip stretching for any number of reasons like:

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Throwback Thursday: 7 Extraordinary simple, hard exercises on the floor (June 8, 2013)

This week’s Throwback Thursday piece is “7 Extraordinary simple, hard exercises on the floor”, written by Karsten Jensen in June 8, 2013. 

In the pursuit of world class strength, power, speed or endurance, we can afford to leave no potentially beneficial training method on the table. The best strength coaches and personal trainers embrace the whole spectrum of training methods from extremely simple, no equipment methods, like bodyweight exercises on the floor, to high tech measurement tools like myo test (www.myotest.com).

This article is about one of the simplest, yet most effective, new bodyweight exercises on the floor.

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7 Steps to Successful Forum Marketing

The key to any successful marketing strategy is to be a resource. Forums present an excellent opportunity for companies to practice what they preach by providing valuable, trustworthy information to real people experiencing real problems. Becoming a part of forum conversations not only spreads your brand awareness, but also helps build trust between the community and your company.

Read the 7 steps to successful forum marketing listed below in order to take advantage of what this medium has to offer.

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