During my evolution as a fitness coach, I geeked out hard on energy systems.  In the world of CrossFit, the overwhelming trend was to go harder, faster, longer.  The issue was that people began to burn out, get injured, or fail to sustain obnoxiously intense regimes.  I quickly learned the value of a developing a solid aerobic base. It’s a key to longevity and one of the most time efficient methods to train the aerobic system is implementing aerobic interval training.  But how do you know if one is primarily training that energy system?

It’s simple…the efforts must be SUSTAINABLE and REPEATABLE over an extended duration of time.  The same goes for content marketing.

How do you know if one is primarily training that energy system?

I am not saying that you won’t have the occasional all-out effort.  You will. There will be times when you ramp it up for a specific offer or need to aggressively engage a segment.  However, if you are setting yourself up for long-term success, consistency deserves the lion’s share of time and focus.

In a recent interview with Pat Rigsby, I have blown away when he said that he has written an email to his list for 12 years, 7 days a week, with ZERO missed days.  That’s over 4,380 daily reminders to Pat’s clients and prospects https://www.fitnessmarketingalliance.com/pat-rigsby/ communicating his value and services.  It’s top of mind awareness in a major way.

In a world of 6-week challenges and 90-Day funnel transformations, the message we are broadcasting here is not a sexy one.  We suggest getting started with the maximum amount activity that you know you can sustain for at least one year.

Then what?  Get started and don’t break the chain for at least ONE YEAR.  That’s it.

Email marketing, although seemingly archaic, still has the best ROI.  Social media obviously has a ton of value as does vlogging/blogging, paid traffic, and whatever else is new by the time this gets published.

I’m not telepathic, but I’m guessing these thoughts may be running through your head…”But where do I start?  What if nobody reads/watches it? What if people figure out I don’t know what I’m talking about?”

These are all normal thoughts and par for the course.  I suggest keeping it simple and focusing on ACTION:

  1. Identify your ideal client(s)
  2. Figure out their 5 most common questions about fitness and health
  3. Answer those questions in 10 different ways
  4. Now you have 50 pieces of content
  5. Create and publish

It’s really that easy.  Once you start and give it some time, you’ll start to see what messages resonate and which ones don’t.  It’s no different than your evolution as a coach or athlete.

Practice, reflect, refine, repeat.  

Over and over again for ONE FULL YEAR.  Don’t stop because you aren’t seeing “ROI” in the first few weeks…or months.  The goal is to get prospects to know, like and trust you so they will eventually buy.  In our modern technological era, that is one process that still takes time.

If you’re still looking for content marketing ideas or simply want to be part of bigger conversations about the future of the industry, come join us in The Modern Fitness Pro.  I’ll see you there.

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Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone

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