How do I keep my clients on track in the New Year and maintain their motivation?

It’s no secret that January is a busy month for the fitness industry. New Year’s resolutions are in full swing, motivation levels are at an all-time high, and clients are willing to do what it takes to reach their goals.  Then February comes… and more often than not, that fire that was lit inside of so many people seems to go away.

You may have even seen this happen with some of your clients in the past.  No matter what you do, they start off strong and then disappear. Of course, every client is different, so there could be a million reasons why this happens.  However, I am going to break down three of the most common reasons why New Year’s motivation is lost, based on my experiences, and how you can help your clients to push past those barriers.

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Why Your Clients May Not Be Able To Feel The Exercise You Are Doing With Them?

Have you ever had a client that just couldn’t feel the exercise where you wanted them to?  Every time you would do a chest press, all they could feel were their deltoids.  Or if you did deadlifts, they only felt their hamstrings, never their glutes.  You tried cueing them differently or changing how they would do the exercise, but still, they just couldn’t feel the muscles you were trying to work.

As a personal trainer, this can be a frustrating thing.  You want your clients to have a great experience when they workout with you, and they do, for the most part.  But you want it to be even better.  You want them to feel how you feel when you workout–strong, capable, energized.  And yet, despite your best efforts, they don’t.  Something is still off.

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X-Push Up

Foremost, how vital is proper push-up progression?

As I have written happily time after time — most clients can benefit from properly progressing their push-up because appropriate push-up progression provides: core stabilization, improved posture, increased power, extra endurance, stronger stability in your joints, more strength in their upper and lower body, increased muscle mass, and fat loss.

Additionally, mastering push-ups in terms of Stabilization, then Strength, to then graduate to Power is fundamental in achieving optimal core stabilization and movement muscles while building lean muscle by engaging the correct muscles. These phases cannot be skipped and shouldn’t be progressed until each phase is truly mastered especially while using any equipment. In other words, a client should first progress accordingly using their own body weight before the usage of a bosu, stability ball or another piece of equipment.

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Fit Pros, How To Properly Progress Your Client’s Push-Up?

The push-up is iconic. It remains a symbol of strength and a constant staple in most workout routines today. Yet, many fitness professionals aren’t sure how to properly progress the push-up. For example, many of them have used the bosu, stability ball, dumbbells, an incline bench, and other tools to create challenging push-up exercises for their clients. While these pieces of equipment can surely pose as an experiment for your clients — there’s a more efficient method to push-up progression that doesn’t even need usage of any apparatus.

Most clients can benefit from properly progressing their push-up because appropriate push-up progression provides: core stabilization, improved posture, increased power, extra endurance, stronger stability in your joints, more strength in their upper and lower body, increased muscle mass, and fat loss.

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How important is emotional fitness to gaining physical fitness?

How important is emotional fitness to gaining physical fitness?  Is this something that I should be teaching my clients?

In a word, YES!  There’s been a shift recently within the fitness industry towards a more holistic, wellbeing approach to attaining a fit lifestyle by encompassing other aspects besides the physical components.  As the World Health Organization reminds us, wellness goes beyond simply being disease-free.  It includes other dimensions such as mental, social, spiritual, and emotional.  We train our clients (and ourselves) to make good decisions when it comes to physical wellness such as exercise and nutrition… but do you focus on training emotional fitness?  If not, here are some reasons why you should.

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“How much personal information should I be sharing with my clients? Where does the line get drawn of personal vs professional?”

I’ll be honest – I have a group of my clientele that I consider to be my family. I genuinely love and care very deeply for these people. My wife and I invited these clients to our wedding. We wanted to spend the most important day of our life with them. Furthermore, we have been invited to their special occasions amongst spending quality time with them socially on the weekends. This kind of relationship takes quality time to build and is based solely upon trust. This trust has grown and continues to grow more powerful during each of our sessions together.

Personally, I pride myself on running a personal training and health company with the number one goal to always help my clients become happier and healthier physically and mentally. It’s this mentality that I always strive to help them create a better version of themselves. While personal training is indeed very “personal,” inadvertently you should never cross a line or become unprofessional. This behavior only leads to inappropriate tension and awkwardness, which doesn’t help the client progress to reach their goals. So, how did I go from training a first-time client into developing a bond in which they would become family while keeping it professional?

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Big Picture Principle: 3 Step System to Simplify Your Client’s Diet Plan

Your clients have probably been bombarded with all sorts of advice and ideas. And you might feel like you are just adding to their burden by recommending yet another regimen to follow. Instead what they really need is a simple shift in mindset and an approach that will allow them to make better choices without sapping their willpower and beating themselves up. If you help them understand some basic principles they can easily remember, you’ll empower them to take control of their health and be responsible for creating more vitality in their lives, with you as the catalyst, not the commander.

When I was a child I started reading nutrition books. I became particular enough about food that my mother was concerned I was anorexic even though I had a big appetite. I actually only went through one phase where I was counting calories and the amount of nutrients I was getting. Most of the time I wanted to enjoy life and not be too particular.

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What health trend do you think has been a positive one that you would like to stick around?

While there are plenty of new, reinvented, and even old fitness trends that are all competing to be the best, fastest, and most beneficial to get the fitness professional and their clients in shape, there’s one that holds truer than all of the others – Body-Weight Training!

So, why body-weight training? 

Enclosed below are three points to further state why body weight training is so effective:

Back To The Basics – To start, body-weight training can be a great tool to help the fitness professional learn about their clients’ movement patterns. You could make the argument that if someone isn’t able to perform stabilization, strength, and power movements using their own body correctly, then they shouldn’t progress into using equipment.

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Is it important to focus on a niche within training? How do I begin to figure out which niche is best for me?

The fitness industry is in massive grow right now. The opportunities for personal trainers or other fitness professionals are astounding.

But, if you haven’t clearly defined your niche within the industry, chances are you’ll simply be lost in the ever-growing fitness industry.

Niching down allows your marketing efforts to have a more significant impact and a much better chance of growing your business quickly.

People tend to seek out personal trainers because they have specific goals in mind. Maybe they want to burn fat, bulk up or get ready for their sporting season. When those prospective clients start their search for a personal trainer, they are more likely to search for a niche trainer instead of a generalist who claims they can do it all.

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How do I go the extra mile as a trainer? I want to add the most value I possibly can to my clients.

The first step to answering this question is to ask yourself right now, “What do my clients value?”

Your value as a personal trainer is  obviously important to your short- and long-term business growth, but take note that your client’s valuation of your business starts with their first interaction, before they actually speak to you. These things must always be considered in your analysis of ways to improve the value of your business and coaching.

The most direct way to increase your value, in general, is actually very simple and straightforward: build on top of and improve your pre-existing value.

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