88% of consumers trust online reviews as much as personal recommendations.  

Business reviews are EXTREMELY valuable from a local search engine optimization standpoint.  

Yes, it is a fantastic idea to ask your clients for reviews, but HOW you do it is just as important.  Luckily, we’ll share…

88% of consumers trust online reviews as much as personal recommendations.

Step 1 – Identify a keyword that you find desirable AND that you show up for in the maps section of a Google search (i.e. “Glen Burnie personal trainer”)

Step 2 – When requesting reviews, ask your clients to search that SPECIFIC TERM through Google

Step 3 – Click on the MAPS listing and complete a sparkling 5-star review

Step 4 – Instruct your client(s) to click on the “XY Google Reviews” and leave a review there

Step 5 – Rinse and repeat…over and over again (with Bing and Yelp as well)

Google and other search engines want the same thing you do…a great customer experience.  If they see that you are potentially driving false reviews, you will get punished by dropping in the search rankings.  Their sandbox…their rules. This method ensures authentic and valuable reviews for your business.

Questions?  Let me know

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Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone


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