Marketing with The “Hero’s Journey”

Storytelling is an art that has been around since the dawn of human civilization. It also happens to be an extremely powerful tool when it comes to marketing your services.

Today, we’ll talk about The Hero’s Journey.  There are endless variations to this formula, so we’ll share an abbreviated version that we use often at FMA with great success.  I’ll also tailor it to the fitness industry to offer as much immediate value to you as possible.

Agility Drills

Agility is your body’s ability to be quick, graceful, and nimble. It is how effectively and efficiently you can move as well as change the direction and the position of your body while maintaining control and improving your cardiovascular health. Agility is the ability to move, change direction, and position the body effectively while under control. It also:

Intent Marketing

There is a plethora of traditional marketing strategies and tactics that can help you grow your business. Once you get creative, the options are endless…and constantly evolving with technology.

At the Fitness Marketing Alliance, when it comes to traditional, we highly prefer and suggest intent marketing.

Put simply, intent marketing is catching the potential consumer when he/she has the intent to solve a problem. If your product or service can solve that problem, wouldn’t it be a great time to be in front of them? They are figuratively raising their hand and asking for your help.

Life Can Be A Zoo: A Guide for Stretching for Young Children

Stretching is important for any age especially children since their muscles and bones have not finished growing yet. Though injuries to children are more easily repaired than for adults, bone and ligament injuries never repaired as fully as healthy new muscle. Stretching is generally overlooked in children’s training programs yet children need to stretch for the same reasons as adults.

Hence the following animal poses designed to teach flexibility, strength, balance, concentration, and the importance of stretching, presented as a play, achieve the desired results.

Training Those With Disabilities: The Importance of Becoming Certified

Everyone is in need of physical activity for favorable health, including people with disabilities. According to the CDC, 53 million adults in the USA are living with a disability. However, nearly 50% of those who are capable of being physically active does not get nearly enough physical activity. As a fitness professional, it is always good to be armed with as many skills and certifications as possible as it will allow you to stand out in an intensely competitive field. Obtaining the necessary certifications that will enable you to provide all-inclusive training to the disabled will not only allow you to cater for a niche market but will see you render an invaluable service to the community as well.

Authenticity Is The New Black

I recently did a self-experiment.  I posted 30 days of videos to my personal FB and IG accounts (#deepthoughtswithriver).  As a recently converted digital nomad, my sister was legitimately concerned that maybe, out of isolation, I was talking to my dog (River) a bit too much.  She may be right, but that wasn’t the point.

The point is that social media has become a place where people post things (images, memes, videos, etc) that only reflect the images of their “perfect” lives.  Real life is far from perfect…we all know that.

Carbohydrates: Don’t Avoid Them!

Carbohydrates are a group of organic compounds made of carbons that include sugars, starches, celluloses, and gums. They serve as a major energy source in the diets of animals and humans. They provide fuel for aerobic and anaerobic activity. Carbohydrates provide sustained energy for aerobic activity and immediate energy for anaerobic or high-intensity activities. It is essential that long-distance runners and high-intensity athletes intake adequate carbohydrates before, during, and after activity. The appropriate amount will depend on the length and intensity of the activity. Carbohydrates are needed to burn fat and are metabolic primers. When you eat carbohydrates, they are released into your bloodstream, cause insulin to be released, and provide energy to the cells and the blood. This means that carbohydrates, taken in the right amount and in small amounts, can aid in weight loss as well.

How To Ask For Google Reviews

88% of consumers trust online reviews as much as personal recommendations.  

Business reviews are EXTREMELY valuable from a local search engine optimization standpoint.  

Yes, it is a fantastic idea to ask your clients for reviews, but HOW you do it is just as important.  Luckily, we’ll share…

Maintaining Your Integrity As A Personal Trainer

Every personal trainer worth their salt knows that fad diets and exercise programs don’t work. According to a Business Insider report by Chris Weller, this is primarily because in most cases, the science behind these so-called revolutionary fitness hacks have been either blown way out of proportion or optimized to make a certain eating plan or workout appear more effective than they actually are. Unfortunately, these quick fixes are what sell and some personal trainers have started using them to build a solid client base more quickly. But is sacrificing your integrity for the sake of getting more clients really a good idea? Well, the short answer is no—and here’s why:

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