Lessons with a Ladder

The agility ladder is a great tool to use for training for children as well as inexpensive and easy to use.  Ladders can range from chalk drawings outside to using a dry erase marker, duct tape inside and sports tape inside a gym.  Kids love the equipment and they can easily shuffle, crawl, jump or hop through each rung as they practice their math facts, spelling words, grammar or multiple guess questions.

Creative Content for Your Fitness Instagram

As you probably know, Instagram has lately climbed its way up to be the hottest marketing platform, especially with the recent opening of Instagram Ads accelerating the pace of marketers putting effort into Instagram. You’re probably in a frantic thinking about what kind of content you are putting out. Obviously, to build a follower base on Instagram, you need high-quality content. That does not include big brand marketing budget, fancy video equipment, or celebrity endorsements. It is really about creative video content that people really care about. Instagram is a platform where you get to genuinely engage with your followers.

15 Practical Ways on How To Get More Clients

I recently sat down with a trainer that works part-time and was frustrated that she was not as busy as she wanted to be.  When I spoke about her schedule and availability, I spoke that her hours of “9-1” Tuesday and Thursday and Saturday from 8-1 weren’t “ideal” but that is not an excuse to not be busy during those times.

So I asked her how she is spending her time from 10-1 (she has a session at 9 am) to be productive.  Her response baffled me:  “I workout for an hour and then I run errands.”

So I said, “How is this going to help you get sessions?”

To which she replies, “If it’s not going to pay me, I can’t justify spending time working on stuff for FREE anymore.”

How To Properly Build Your Brand

Over time, branding has evolved to have a variety of meanings. But when trying to think about creating YOUR brand, a great place to start is looking at why Nike, Adidas, Starbucks, Apple, and even Disney stand out from the rest. What makes a consumer or client lean towards one product or service more than another? The answer is marketing, but more specifically, it is the power of branding. It is the idea of both tangible and intangible characteristics that make the brand unique. It is developing an image, even a promise, with successful results.

Every company needs a brand or even a persona of its own, but it is important for YOU, the entrepreneur, to build and define that brand yourself before it gets defined for you. You get to choose how you portray your company/business – so it would be smart to take some dedicated time to really cultivate what you want.

Artistic ABS- Flatter ABS in a Week

Every muscle and organ have its own function and task, but our core is the Queen of your body. It is the fundamental part of our body that keeps our posture upright, supports our back, keeps our immunity and keeps our major organs well intact. Basically, if you did not have a core you could not do 90% of things you are already doing, so begin loving your core.

Now that we all share something in common- abs, the question is who has the prettiest and best-designed abs? The way we train our abs can differentiate how our abs look like. For example, if you do heavy weight training you develop more of the 6 pack abs look. If you exercise holistically you will develop a more natural look.

The Physiological and Mechanical Tradeoff

As a personal trainer, one of the difficulties I often run into is trying to balance what a client can do with what they want to do.  Often times these situations will look like this:

Client: “I want to build my glutes.”

Me: “Okay, let’s add in some lunges today.”

Client: (During the first set) “Ouch, this is bothering my knee.”

I call this dilemma the physiological/mechanical tradeoff.  It’s a tradeoff because, as personal trainers, we know how we want to challenge our clients’ physiology, but we need to be able to do so within the mechanical parameters that are presented.

How do I keep my clients on track in the New Year and maintain their motivation?

It’s no secret that January is a busy month for the fitness industry. New Year’s resolutions are in full swing, motivation levels are at an all-time high, and clients are willing to do what it takes to reach their goals.  Then February comes… and more often than not, that fire that was lit inside of so many people seems to go away.

You may have even seen this happen with some of your clients in the past.  No matter what you do, they start off strong and then disappear. Of course, every client is different, so there could be a million reasons why this happens.  However, I am going to break down three of the most common reasons why New Year’s motivation is lost, based on my experiences, and how you can help your clients to push past those barriers.

How To Help Clients ReFocus and ReConnect With Themselves!

Ask any experienced Personal Trainer and they will tell you: How you start or finish a session plays a key role in the overall client experience.

With that said, here’s a simple mindfulness practice you can carry out with a client to finish a training session on a positive note.

Or if they arrive somewhat frenzied or distracted, it’s a great way to help them refocus and commit to the session ahead!

The Theory:

This practice can help them unwind, rebalance and let go of worries, concerns and negative feelings that accumulate throughout the day.

When we cultivate and amplify positive feelings, we benefit from their nourishing effects on our body and psyche.

Your Strongest Superpower & How To Access It

Don’t hold back from being YOU. That would leave the world missing out on the purpose you’re here to fill. Do not deny the world it’s one and only chance to benefit from your you-ness. Your job is to be as you as you can be.

Comparing yourself is the quickest way to take all the fun out of your life. Plus, comparing will make you try to be like someone else when really, your inner super power is to be exactly who YOU and only you are. 

Breaking Up With a Client

Being a personal trainer and working with clients is much like being in a relationship – you see each other multiple times during the week; you share intimate details of personal lives with each other; you go through some difficult times together (albeit it may be a challenging workout session). Over time these relationships grow and change. You learn more about each other, you share new stories and experiences, and you begin to see someone for what they really bring to the table. Sometimes all this is for the better, other times for the worst.

The Honeymoon period is over…

The beginning of any relationship is great – you get along well, sessions are going as planned, and you think this is the “perfect client” for you. Once that honeymoon period is over though and true personalities begin to shine, you may realize this person you once thought was the “only one for you”, is now your biggest nightmare.

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