Every personal trainer worth their salt knows that fad diets and exercise programs don’t work. According to a Business Insider report by Chris Weller, this is primarily because in most cases, the science behind these so-called revolutionary fitness hacks have been either blown way out of proportion or optimized to make a certain eating plan or workout appear more effective than they actually are. Unfortunately, these quick fixes are what sell and some personal trainers have started using them to build a solid client base more quickly. But is sacrificing your integrity for the sake of getting more clients really a good idea? Well, the short answer is no—and here’s why:
What is a visual schedule?
A visual schedule is a plan that helps those students with limited abilities who cannot communicate, such as those children-through-adults limited speeches, sensory issues, and developmentally challenged as well as autism. They have trouble understanding and giving input to instructions. Persons with limited speech and autism often have difficulty following verbal directions and social cues. A schedule helps a person to see a plan of action for the exercise session order of events, as well as remain calm, reduce inappropriate behaviors, develop independence, and increase self-esteem. Even if the whole group does not need a schedule, working with a group of both special needs students and regular education students helps the whole group see a beginning and ending to an exercise session. A visual schedule is also helpful for breaking down a task that has multiple steps to ensure the teaching and compliance of those steps.
TV fitness celebrity Forbes Riley states, “open your eyes to new healing possibilities” in the foreword of my new book Healing Happens: Stories of Healing Against All Odds. She sets the tone for stories from eighteen health and healing experts who have helped themselves and clients overcome seemingly insurmountable challenges even when given six to eight weeks to live. From this research, there are four key takeaways to health, happiness, and success.
During my evolution as a fitness coach, I geeked out hard on energy systems. In the world of CrossFit, the overwhelming trend was to go harder, faster, longer. The issue was that people began to burn out, get injured, or fail to sustain obnoxiously intense regimes. I quickly learned the value of a developing a solid aerobic base. It’s a key to longevity and one of the most time efficient methods to train the aerobic system is implementing aerobic interval training. But how do you know if one is primarily training that energy system?
“Emotional eating” is a term for eating as a way to deal with stress by consuming alcohol, drugs, or other addictive agents. It may be an unhealthy way of dealing with depression, negative emotions, or something that is toxic in your life. But help is ready for healing. Just as a habit takes 21 days to conquer, you can overcome your emotional eating.
If I had a dollar for every time I talked to a fitness professional who was spending money on paid advertising, blasting social media, or handing out business cards at networking event YET still neglecting their website, I’d have enough to buy that new Callaway driver (you know…the one with BOEING technology?).
I believe that at some point in everybody’s life, we have that “thing” that forever changes the lens through which we see life. For some, it’s a loss, an accident, bankruptcy, or “rock bottom.” If you don’t know what yours is, then it hasn’t happened yet. But, it will. For my wife and I, that “thing” was the entire year of 2016. I won’t get into all the details because it’s not fully my story to share. Let’s just say it was a series of losses that forced my wife and me to say “F*ck it. Life is too short and too fragile. We’re going on the offensive.”
I am sure you do or else the car will not drive to optimal performance.
Do you do the same for your body?
Well your body does something called autophagy – “self-eating” – It is a regulated, orderly process to degrade and recycle cellular components.1
It is the same as replacing a timing belt, a new exhaust or a new battery for your car.
Cells become old and junky and by turning on autophagy you’re going to promote cellular repair.
The personal trainer industry has experienced excellent growth over the past five years, with weight loss services and customized workouts being the most solicited services. Research indicates that the upward trend is poised to continue. Consumer confidence is growing and median incomes are expected to rise, meaning that Americans will have more to spend on health and fitness. Currently, income levels are nearly at pre-recession levels, which is good news for the health and fitness industry and the economy as a whole.
Today, we’re going to talk about what happens when you lose a client. It may be too hard to see at the moment, but there’s an opportunity here. Trust me.
I’ve lost a lot of clients. Especially running a gym, I’ve lost a fair share of clients but I’ve also gained a lot of them BACK. Over the past 23 years of business, marketing, and sales experience, I’ve developed a six-step process how to make “lemonade out of lemons” when it comes to lost clients. So, let’s get into it…