Programming Your Success

“What gets measured gets done.” There is a reason why this old cliché is very much valid in the financial and business world. It is crucial to creating a plan and have quantitative data in order to measure progress and improvements, and to ultimately increase performance, right?

Well, client programming is making a plan for improvements. As fitness professionals, we should consider ourselves in the business and financial world and client programming is the gateway to a beneficial fitness career.

Be sure not to fall victim to the disease of walking into the gym without a plan and just putting your client through a workout. Because after all “Comfort is a slow death.” Instead, client programming is a simple discipline that will set fitness professionals apart from your every day “fitness hobbyist.”

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Creative Content for Your Fitness Instagram

As you probably know, Instagram has lately climbed its way up to be the hottest marketing platform, especially with the recent opening of Instagram Ads accelerating the pace of marketers putting effort into Instagram. You’re probably in a frantic thinking about what kind of content you are putting out. Obviously, to build a follower base on Instagram, you need high-quality content. That does not include big brand marketing budget, fancy video equipment, or celebrity endorsements. It is really about creative video content that people really care about. Instagram is a platform where you get to genuinely engage with your followers.

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25 Practical Ways on How To Get More Clients

I recently sat down with a trainer that works part-time and was frustrated that she was not as busy as she wanted to be.  When I spoke about her schedule and availability, I spoke that her hours of “9-1” Tuesday and Thursday and Saturday from 8-1 weren’t “ideal” but that is not an excuse to not be busy during those times.

So I asked her how she is spending her time from 10-1 (she has a session at 9 am) to be productive.  Her response baffled me:  “I workout for an hour and then I run errands.”

So I said, “How is this going to help you get sessions?”

To which she replies, “If it’s not going to pay me, I can’t justify spending time working on stuff for FREE anymore.”

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How To Properly Build Your Brand

Over time, branding has evolved to have a variety of meanings. But when trying to think about creating YOUR brand, a great place to start is looking at why Nike, Adidas, Starbucks, Apple, and even Disney stand out from the rest. What makes a consumer or client lean towards one product or service more than another? The answer is marketing, but more specifically, it is the power of branding. It is the idea of both tangible and intangible characteristics that make the brand unique. It is developing an image, even a promise, with successful results.

Every company needs a brand or even a persona of its own, but it is important for YOU, the entrepreneur, to build and define that brand yourself before it gets defined for you. You get to choose how you portray your company/business – so it would be smart to take some dedicated time to really cultivate what you want.

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10 Ways To Grow Your Business in 2017

As the year winds down and the holiday parties crank up, I encourage you to carve a little time for yourself and reflect upon this year.  Visualize what you wish to transpire in 2017.  They say it’s about the journey, not the destination, yes?  As I get older I am starting to understand more of what that euphemism really means.  It may appear a small thing to do one thing for your business every day, but over time these things add up.  Before you know you it, you’ve created a body of work that is your selling card to prospective clients.

As a small business owner and Pilates instructor, I find great irony in the desire to grow your business and have a full teaching schedule.  When I am teaching the close to my maximum hours per week, I find it challenging to find time to focus on the big picture of my business.

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Instagram Business Crash Course

Instagram is one of the leading social media platforms for both individuals and businesses. It’s the perfect community to build a presence with support and credibility. You may think you know the in’s and out’s of Instagram but there are more tips and tricks than you think that will earn you more followers and activity, which is essential for your business to grow.

Typically we only release these ‘courses’ to those who are in our mastermind groups, however, it added so much value to one of our mastermind groups that we knew we had to give all the Fit Pros on FPO an opportunity to learn from it as well. We received really positive feedback from those who were on the call that we really encourage you to grab a notebook, grab a pen, sit down with a ready-to-learn spirit and press play!

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5 Golden Rules That Can Help Make You Get Rich

Do you work a regular job from 8-5 or do you have your own business? Do you want to get richer? If you’re a business owner are you waiting for the big business boom? Probably all of us would not mind earning a couple extra thousand dollars and taking a couple extra vacations per year or owning your own jet and yacht.

The truth is: to get rich, you need to be smart and you need to believe in yourself. There are 5 golden rules that can help make you get rich and improve your chances to boost your revenues.

Rule #1: Dream Big

Do you remember when you were a child and you had all these dreams? Or did you have a vision? What happened to your dreams? Did you give them up or build them? Re-assess your dreams, and see if you can bring them to reality. Think about what steps and actions would you need to take to give birth to your dream.

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How Do You Create Marketing That Really Works?

You need revenue, and you need it fast. You spend all night writing an ad that beautifully describes your product or service. You include the fact that you’re convenient, have the lowest prices, the highest quality and have been in business since 1431 B.C.

You pay a small fortune to have the ad placed in your local newspaper, radio, and TV. And what happens? The phone never rings… not even once. Why?

What you need to know…

Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That’s because you focused on the wrong things in your ad.

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How to Develop a Neighborhood (Neighboring Business) Referral Program

In 2006 I met one of the smartest marketers that I have ever had the good fortune to cross paths with. He wasn’t a “guru” of any sort. He was a plain, “everyday” independent contractor. I was building out a home theater in our basement and hired a local company to do the job. I admit that it had taken me a couple of years to make this decision, not because I didn’t have the cash flow, but because I wanted it to be just right and I didn’t want to hire just anyone to do the work.

I shopped around, talked to my neighbors, looked on the web and searched through the yellow pages. Thanks to one recommendation from my neighbor, I settled on a guy named Louis who my neighbor had used to upgrade his kitchen a couple of years earlier.

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Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

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