How To Properly Build Your Brand

Over time, branding has evolved to have a variety of meanings. But when trying to think about creating YOUR brand, a great place to start is looking at why Nike, Adidas, Starbucks, Apple, and even Disney stand out from the rest. What makes a consumer or client lean towards one product or service more than another? The answer is marketing, but more specifically, it is the power of branding. It is the idea of both tangible and intangible characteristics that make the brand unique. It is developing an image, even a promise, with successful results.

Every company needs a brand, or even a persona of its own, but it is important for YOU, the entrepreneur, to build and define that brand yourself before it gets defined for you. You get to choose how you portray your company/business – so it would be smart to take some dedicated time to really cultivate what you want.

Here are a 7 important tips to build YOUR brand:
1. Think of yourself as a brand first
Imagine how difficult it would be to cultivate a brand you did not believe in or feel was genuine. Some professionals may suggest to build a brand by shaping and molding what others see, but that is both exhausting and artificial in the long run. Your brand should be a reflection of who you are. What do you believe in? What do you stand for? Maybe you stand for environmental protection so you enforce values of biodegradable bags or donations towards environmentally friendly charities. Perhaps you are passionate about growth and improvement so your fitness training program promises results in a certain amount of time. Or even if you want to be an influencer, you sell your product or services with inspiration.

2. Create and CONSTANTLY audit your online presence
You may not be able to mold the perception that others may have of you. But it is important to ALWAYS have an online presence. Try Googling yourself and see how the results show up. Create a unique name for your brand. Cultivating a brand is more than being responsive to what is being said as it is about creating intellectual property or useful content.

3. Personal website
Don’t have a website for your brand or business yet? MAKE ONE NOW!! These days it is crucial to utilize one of the best ways to rank your name on search engines. It can be a simple website, but ensure that it is cleaned up, proofread, and updated consistently, so it does not look like a project left in the dark. Overwhelmed with where to start when it comes to a website? We get it. That’s why we created THIS.

4. Find ways to produce VALUE
There is ultimately no point in producing mundane or ridiculous content. Find ways to add value to your audience by creating or curating content that’s in line with your brand. If you are selling a personal training program, what makes yours different than someone else’s? If you’re writing a blog, how does your content relate to your target audience?

5. Be purposeful in what you share
Everything that you talk about, share, retweet, or post, contributes to your brand. It is an amalgamation of multiple daily actions. Once you understand how you want your brand to be perceived, you can start being more strategic.

6. Associate with other brands in your niche
It is always good to connect with others who are just like you; may that be in a friendly or professional manner. Find and leverage other strong brands that can elevate your brand while helping out theirs. Creating a wide network of connections will be very beneficial to your success. Don’t be discouraged if some people are too busy to connect or do not wish to. There are always wonderful people who are more than willing to take time out of their day to help a fellow in need (:

7. Reinvent
A strong brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of brands that you have a story narrative to go with it. Nike sells the dream of being the best with its product, with every professional athlete, it shows that the consumer can achieve anything. Apple advances the consumer into a technologically sophisticated world, even if the consumer does not fully understand all the functions of an Apple product, it is the idea of just HAVING the product that elevates them into a new world of luxury. These brands have very clear stories and consistent brands. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be a unified theme. So, now it’s your turn: What’s your story?

One simple way to get started on showcasing your brand is through Instagram. A popular social platform that allows you to speak to your audience via imagery. To learn how to get started on Instagram – we created this business crash course for you

10 Ways To Grow Your Business in 2017

As the year winds down and the holiday parties crank up, I encourage you to carve a little time for yourself and reflect upon this year.  Visualize what you wish to transpire in 2017.  They say it’s about the journey, not the destination, yes?  As I get older I am starting to understand more of what that euphemism really means.  It may appear a small thing to do one thing for your business every day, but over time these things add up.  Before you know you it, you’ve created a body of work that is your selling card to prospective clients.

As a small business owner and Pilates instructor, I find great irony in the desire to grow your business and have a full teaching schedule.  When I am teaching the close to my maximum hours per week, I find it challenging to find time to focus on the big picture of my business.

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Instagram Business Crash Course

Instagram is one of the leading social media platforms for both individuals and businesses. It’s the perfect community to build a presence with support and credibility. You may think you know the in’s and out’s of Instagram but there are more tips and tricks than you think that will earn you more followers and activity, which is essential for your business to grow.

Typically we only release these ‘courses’ to those who are in our mastermind groups, however, it added so much value to one of our mastermind groups that we knew we had to give all the Fit Pros on FPO an opportunity to learn from it as well. We received really positive feedback from those who were on the call that we really encourage you to grab a notebook, grab a pen, sit down with a ready-to-learn spirit and press play!

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5 Golden Rules That Can Help Make You Get Rich

Do you work a regular job from 8-5 or do you have your own business? Do you want to get richer? If you’re a business owner are you waiting for the big business boom? Probably all of us would not mind earning a couple extra thousand dollars and taking a couple extra vacations per year or owning your own jet and yacht.

The truth is: to get rich, you need to be smart and you need to believe in yourself. There are 5 golden rules that can help make you get rich and improve your chances to boost your revenues.

Rule #1: Dream Big

Do you remember when you were a child and you had all these dreams? Or did you have a vision? What happened to your dreams? Did you give them up or build them? Re-assess your dreams, and see if you can bring them to reality. Think about what steps and actions would you need to take to give birth to your dream.

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How Do You Create Marketing That Really Works?

You need revenue, and you need it fast. You spend all night writing an ad that beautifully describes your product or service. You include the fact that you’re convenient, have the lowest prices, the highest quality and have been in business since 1431 B.C.

You pay a small fortune to have the ad placed in your local newspaper, radio, and TV. And what happens? The phone never rings… not even once. Why?

What you need to know…

Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That’s because you focused on the wrong things in your ad.

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How to Develop a Neighborhood (Neighboring Business) Referral Program

In 2006 I met one of the smartest marketers that I have ever had the good fortune to cross paths with. He wasn’t a “guru” of any sort. He was a plain, “everyday” independent contractor. I was building out a home theater in our basement and hired a local company to do the job. I admit that it had taken me a couple of years to make this decision, not because I didn’t have the cash flow, but because I wanted it to be just right and I didn’t want to hire just anyone to do the work.

I shopped around, talked to my neighbors, looked on the web and searched through the yellow pages. Thanks to one recommendation from my neighbor, I settled on a guy named Louis who my neighbor had used to upgrade his kitchen a couple of years earlier.

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Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

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My Top 12 Ways to Maximize Personal Trainer Client Retention

It’s easier and cheaper to keep a current client than it is to try to find new ones. Here’s my Top 12 Ways to Maximize Personal Trainer Client Retention

When it comes to training success and longevity, retention is key.

Long-term clients essential. They’re your best source of new business (through referrals), are most likely to provide you with social proof (through testimonials), and are most likely to buy and recommend any affiliate products you may offer.

Retaining long-term clients allows you to focus on what’s important, namely high-quality service and results-based training.

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Optimizing multiple revenue streams

Fitness businesses come in all shapes and sizes — from boutique Barre studios to big box gyms. We find our niche and serve the needs of our clients. Although services vary, successful businesses have one common thread. We have multiple streams of revenue to keep our operations afloat and thriving. Running multiple profit centers such as personal training, boot camps, and nutritional products is a tenuous balance. As entrepreneurs, it is easy to get distracted and have your hands in many different areas. However, we need to focus our energy on services that provide the deepest impact and the most return on investment. But we cannot rely on one area of our business to do all the heavy lifting!

We are going to explore ideas for diversifying your current income. We’ll also discuss how to create programs that include multiple profit centers to showcase the best of your business. To dive in, let’s look at a preliminary list of profit centers. Where does your business line up? Are you highly functioning in at least six of these areas? Write them down. Add to the list any of your services not reflected below.  Keep that list. You’ll use it as we work through this topic together.

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Image is Everything

An image is everything. After all, the reason people probably turn to fitness professionals in the first place is to improve their image. As the professional, you should be maintaining and improving your image as well, and presenting yourself in a professional manner. 

Being a personal trainer, life coach, nutritionist, or bodybuilding posing coach means that you run a small business.  Running your own small business means that you wear many hats. Besides being the fitness specialist, you also wear hats for accounting, marketing, billing, and scheduling.  In order to continue to grow your business, you will need to do marketing.  For most in the fitness industry, your own body is your number one asset and the calling card that you have with you all the time.  Everywhere you go, there are opportunities for people to see you and say, “Wow! You look great I wish I could look that good!” You have the chance to sell yourself. 

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