Body Language for Personal Trainers, Teachers and Group Instructors

With a competitive work environment, gone are the days where people would come to us willingly for change. No matter the field, we are always on display to positively promote our product. Not only are we teachers, instructors, or personal trainers, we are also salespersons. Having positive body language will land us more clients and students with positive results. Here is an article on the importance of displaying positive communication to others. It will also help as you navigate through working with others and seeing even indirectly how they feel.

To rent or buy equipment: A Dilemma for Gym Owners

The growing popularity of all things tight, toned and beautiful, personal trainers are moving in droves to set up gyms and become their own boss.
If you have developed a devoted group of clients, either through employment at a larger gym, or through freelancing, it may be possible to self-fund the launching of your gym, especially if you start out small.
There is no doubt that one of the biggest financial hurdles to clear when launching your own gym is acquiring equipment. When doing this, there are two main ways to finance such equipment: outright purchasing, or leasing the items.

Are You Being A Hypocrite?

I love to ponder, from time to time. Over the most pressing questions of men and women in the 21st century. “Cluster set or Giant?” “Crossfit or Yoga?” “Which is the best toilet roll?” “Apple or Android?” Rather pressing indeed. None more so than – “Why can’t I do what I know I’m supposed to do…

Marketing with The “Hero’s Journey”

Storytelling is an art that has been around since the dawn of human civilization. It also happens to be an extremely powerful tool when it comes to marketing your services.

Today, we’ll talk about The Hero’s Journey.  There are endless variations to this formula, so we’ll share an abbreviated version that we use often at FMA with great success.  I’ll also tailor it to the fitness industry to offer as much immediate value to you as possible.

Intent Marketing

There is a plethora of traditional marketing strategies and tactics that can help you grow your business. Once you get creative, the options are endless…and constantly evolving with technology.

At the Fitness Marketing Alliance, when it comes to traditional, we highly prefer and suggest intent marketing.

Put simply, intent marketing is catching the potential consumer when he/she has the intent to solve a problem. If your product or service can solve that problem, wouldn’t it be a great time to be in front of them? They are figuratively raising their hand and asking for your help.

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