Exercise is a critical component when it comes to both mental and physical health. Almost 30% of Americans, or over 80 million people over the age of six, live a sedentary lifestyle, which can have a significant negative impact on health. Unfortunately, not all of us are able to work out safely due to chronic conditions. Underlying health issues can prevent a person from exercising, and it’s critical that fitness experts and physical trainers help their clients to understand these conditions before pursuing any workout routine or diet plan. With a sensitive approach, you can help push clients towards a healthier and happier lifestyle.
There are many tools in the gym but do you know the history of them? Here is an article about the tools we use in the gym.
A new mom has a million things she wants to teach her baby, but her baby has a thing or two to teach her as well. Babies develop in stages that can’t be rushed, and for good reason. They will crawl, stand and walk, only when their bodies are ready. There is great wisdom in this for new moms—to only do what their bodies are ready for and that at the time when their bodies are ready. Perhaps then, the first and most important tip for new mom’s about fitness is to listen to their bodies, get enough time off, and start slow.
I have always had a special heart for kids with special needs, especially those with Down syndrome. Never in my thirty years working with special needs has there been a Down’s child, teen, or adult who has not woven their way into my heart in a unique way. And it also seems like I am more tolerant of their smiles, hugs, flirting with others, and strong will. But this child was very different. He was morbidly obese, and I even noticed the year before when I observed his class that he was going to be one of those handfuls. For the first time in my special education career, I was going to have a child I would have to daily make the choice to love.
Approximately 14 million Americans have a self-reported visual impairment that affects their lifestyle and overall well-being. According to the Journal of Visual Impairment & Blindness, individuals who are impaired have lower levels of physical fitness than their sighted companion does. In fact, following daily activities also tend to demand more energy, causing an increase in fatigue. The good news is that visual impairments do not affect the benefits they receive from physical activity.
Storytelling is an art that has been around since the dawn of human civilization. It also happens to be an extremely powerful tool when it comes to marketing your services.
Today, we’ll talk about The Hero’s Journey. There are endless variations to this formula, so we’ll share an abbreviated version that we use often at FMA with great success. I’ll also tailor it to the fitness industry to offer as much immediate value to you as possible.
Agility is your body’s ability to be quick, graceful, and nimble. It is how effectively and efficiently you can move as well as change the direction and the position of your body while maintaining control and improving your cardiovascular health. Agility is the ability to move, change direction, and position the body effectively while under control. It also:
There is a plethora of traditional marketing strategies and tactics that can help you grow your business. Once you get creative, the options are endless…and constantly evolving with technology.
At the Fitness Marketing Alliance, when it comes to traditional, we highly prefer and suggest intent marketing.
Put simply, intent marketing is catching the potential consumer when he/she has the intent to solve a problem. If your product or service can solve that problem, wouldn’t it be a great time to be in front of them? They are figuratively raising their hand and asking for your help.
Stretching is important for any age especially children since their muscles and bones have not finished growing yet. Though injuries to children are more easily repaired than for adults, bone and ligament injuries never repaired as fully as healthy new muscle. Stretching is generally overlooked in children’s training programs yet children need to stretch for the same reasons as adults.
Hence the following animal poses designed to teach flexibility, strength, balance, concentration, and the importance of stretching, presented as a play, achieve the desired results.
Everyone is in need of physical activity for favorable health, including people with disabilities. According to the CDC, 53 million adults in the USA are living with a disability. However, nearly 50% of those who are capable of being physically active does not get nearly enough physical activity. As a fitness professional, it is always good to be armed with as many skills and certifications as possible as it will allow you to stand out in an intensely competitive field. Obtaining the necessary certifications that will enable you to provide all-inclusive training to the disabled will not only allow you to cater for a niche market but will see you render an invaluable service to the community as well.