I’m a veteran writer, editor and content director. My content service helps fitness pros grow their businesses by engaging more people over 50. This is the key market for gyms, studios, and trainers who want to plan a longterm success. But the fitness industry tends to ignore or patronize “older” people. I save you time and money as you build relationships with people who have the time, money and loyalty you want.
Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone

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