Ask An Expert

While there are plenty of new, reinvented, and even old fitness trends that are all competing to be the best, fastest, and most beneficial to get the fitness professional and their clients in shape, there’s one that holds truer than all of the others – Body-Weight Training!

So, why body-weight training? 

Enclosed below are three points to further state why body weight training is so effective:

Back To The Basics – To start, body-weight training can be a great tool to help the fitness professional learn about their clients’ movement patterns. You could make the argument that if someone isn’t able to perform stabilization, strength, and power movements using their own body correctly, then they shouldn’t progress into using equipment.

The fitness industry is in massive grow right now. The opportunities for personal trainers or other fitness professionals are astounding.

But, if you haven’t clearly defined your niche within the industry, chances are you’ll simply be lost in the ever-growing fitness industry.

Niching down allows your marketing efforts to have a more significant impact and a much better chance of growing your business quickly.

People tend to seek out personal trainers because they have specific goals in mind. Maybe they want to burn fat, bulk up or get ready for their sporting season. When those prospective clients start their search for a personal trainer, they are more likely to search for a niche trainer instead of a generalist who claims they can do it all.

The first step to answering this question is to ask yourself right now, “What do my clients value?”

Your value as a personal trainer is  obviously important to your short- and long-term business growth, but take note that your client’s valuation of your business starts with their first interaction, before they actually speak to you. These things must always be considered in your analysis of ways to improve the value of your business and coaching.

The most direct way to increase your value, in general, is actually very simple and straightforward: build on top of and improve your pre-existing value.

It is the responsibility of the trainer to only advocate eating habits they know well. Nothing is black and white.

Even common vitamins can be beneficial for some and toxic to others.  Supplements compound the issue. If your trainer recommends you take a supplement, I recommend you do your own research before buying it — especially if the trainer is the one selling it to you.

Large commissions are paid to trainers who sell supplements to trusting clients. Multi-tier marketing schemes are rampant in gyms across North America. Whether or not the products are effective is not up for debate here. What’s important is that full disclosure is given if the trainer is receiving compensation in any way for the recommendation.