Beyond the regular weekly training session(s), it’s important for the fitness professional to be aware of any other exercise activity in which their client is also participating daily. It’s critical that the fitness professional and client share an honest, open approach with consistent communication to achieve success together in reaching the client’s fitness goals. Without this trusting understanding, the fitness professional and client will not be able to achieve success together. Therefore, having all of the personal information below will help the fitness professional design the best-customized routine for their client:
Great question! Client referrals can be tough to come by, especially if you are just starting out in the personal training industry. However, word of mouth can be one of the best promotional strategies for building your business. Here are a few key things you can do to jumpstart (and maintain) the client referral process…
This weeks question is answered by Doug Holt, Fitness Professional Online Founder and one of the worlds foremost fitness experts, with almost 20 years of experience in the industry.
When you first enter the personal training industry, it can be tough to know where to start. You have no clients, no reputation, and no experience, so how should you go about promoting yourself? Here is what I have learned from my many years in the business.
I am a new and introverted trainer who recognizes the value of digging deep in conversation with my one on one clients, but sometimes has a hard time coming up with conversation topics. What are some good questions to always have on hand to get the conversation going, but not remain too surfacey?
When you’re an introverted individual, it can be very difficult and even uncomfortable to begin conversation with another person, especially when you don’t know the person very well. Additionally, because personal training is very personal – it’s important to have open and honest conversation with your client. However, this dialogue must obviously remain comfortable for both parties and the client’s privacy must always be respected.
Concept image of the six most common questions and answers on a signpost.
When you generate leads for your fitness business properly…you learn something about them.
You learn that they’re dealing with back pain or they are planning a wedding and need a quick fix or they’re interested in running their first marathon.
You learn these things by using Lead Magnets.
A Lead Magnet is a small chunk of value given in exchange for a prospect’s contact information. A well-performing Lead Magnet will solve a specific problem with a specific solution for a specific segment of your market.
You got it…specificity is so important that I mentioned it three times.
“For someone looking to become a personal trainer, what are the best certifications to get?”
Foremost, congratulations for making the decision and commitment to become a certified personal trainer! If done correctly, this is a job that is fueled by passion, knowledge, and patience for your craft and your work with each individual client.
However, while knowing that you want to have a career in fitness, it can become incredibly overwhelming in which certification is correct for you and the business you’d wish to obtain.
There are a multitude of specialization certifications to receive that can benefit specific populations such as: pre- and post-natal, seniors, and youths. However, it’s best to become a certified personal trainer first before receiving these other specialization certifications.
How can I stress the importance of not drinking alcohol to clients who want to lose weight?
As fitness professionals, we likely have had to talk with our clients about the subject of alcohol and the metabolic consequences of drinking alcoholic beverages. Drinking alcohol may be a part of our culture, but it doesn’t have to result in weight gain for our clients.
These tips below will help guide you and your client on the importance of not drinking alcohol for those who want to lose weight.
Which social media networks should I use to promote my new business?
Hi Fit Pro and Thank you for the great question! Years ago it was easy to answer your question with a few simple methods of making and distributing flyers on car windows (making people mad), and placing ads in the newspaper (expensive).
Nowadays there are many more options for Fitness Professionals in marketing a new business. The following are a few that you can incorporate in social media as soon as you finish reading this:
How do I handle clients that are not respectful to my program?
Hi Fit Pro, TrainerLisa here and Thank you for your question, as this is a question you may have to ask yourself more times than you’d like during your career.
When it comes to clients, in a perfect Certified Personal Trainer’s World, your client would do the following:
Is it recommended to “stretch out” clients once they are done working out? Is there a certain protocol when doing so?
Stretching your client can be a great service that you provide in your sessions. Partner stretching creates dynamic resistance and intensity that static stretching alone sometimes cannot provide. Also, some of your clientele might not be stretching as frequently as you’d prefer, perhaps because they don’t feel confident stretching on their own, they don’t have (or make) the time to stretch, or maybe they just don’t want to stretch. While studies on various kinds of stretching have shown mixed results, stretching your client can have a multitude of positive effects on their workouts in regards to the prevention of the injuries, increased range of motion (flexibility), enhanced coordination, and improved blood flow. Below are some important tips to remember on the correct protocol of stretching out your clients.