Concept image of the six most common questions and answers on a signpost.

When you generate leads for your fitness business properly…you learn something about them.

You learn that they’re dealing with back pain or they are planning a wedding and need a quick fix or they’re interested in running their first marathon.

You learn these things by using Lead Magnets.

A Lead Magnet is a small chunk of value given in exchange for a prospect’s contact information. A well-performing Lead Magnet will solve a specific problem with a specific solution for a specific segment of your market.

You got it…specificity is so important that I mentioned it three times.