As a new trainer, how do I go about acquiring new clients?

This weeks question is answered by Doug Holt, Fitness Professional Online Founder and one of the worlds foremost fitness experts, with almost 20 years of experience in the industry.

When you first enter the personal training industry, it can be tough to know where to start. You have no clients, no reputation, and no experience, so how should you go about promoting yourself? Here is what I have learned from my many years in the business.

High Density 6×36 Foam Roller Product Review

Foam rolling, or self-myofascial release, has been around for a longtime. It’s a love / hate relationship and if you’re like me, you love the look on a cocky client’s face when they first experience what it’s like to find their IT band (ok, maybe I’m a bit twisted).

Our personal training team was sent a High Density 6×36 Foam Roller via Amazon for review. Although this foam roller came with a manual, there wasn’t much difference from other “black” foam rollers we’ve used in the past other than it’s unique additional tread, which of our strength coaches really liked as it helped provide slightly more traction.  

The bonus guide, and videos on the company’s website, is also attractive to those that haven’t had a lot of experience with foam rolling. This could be a great addition to send to clients.

Review of NeeBooFit Resistance Loop Bands

There are a few exercises that most fit pros agree that all clients should perform and lateral band walks tend to be one of them.

We were sent a set of the NeeBooFit Resistance Loop Bands to test in our training facility in Santa Barbara, CA. We go through over a dozen bands each week that break from heavy use and after three weeks, the NeeBooFit Resistance Loop Bands are still going strong.

It should be noted that these bands come in various resistance levels, so we didn’t double them up as we did with other brands (one around the ankles and one around the knees) and the NeeBooFit bands are larger, which means they have more room to “play” before stretching unlike other bands from Perform Better or Power Systems.

Fitness News for April 24

Here’s the best of what’s going on in the health and fitness world for the week of April 24, 2015  Senator Mike Duffy Expensed $10K in Personal Training (well, it’s not that bad for Washington we guess) Personal trainer Mike Croskery told suspended Senator Mike…

Giving a new meaning to “Dog Trainer”

As personal trainers, it can be tough to teach our clients various exercises. The push-up is one of the best foundational movements. In fact, it’s such a great movement that regular FPO contributor Shaun Zetlin wrote not one, but two books on Push-ups.

One thing I didn’t see in Shaun’s books was this:

Fitness News for April 15

Here’s the best of what’s going on in the health and fitness world for the week of April 15, 2015 New York Court Awards Injured Personal Training Client $980000 (That’s a LOT of dough!) The New York State Supreme Court ruled in favor of a personal training client who…

The Fitness Professional Online Toolkit

You’re a professional. You’re busy. You need tools online to help you not only rise to the occasion, but that will help you get more free time while rising above the competition. This is a tall order, but you can leverage technology to drive business and free time. Here are 7 to help you reach that goal.


Contactually has saved my life. As a fitness professional, business owner, and entrepreneur, I’m constantly juggling my contact lists between prospects, current clients, and people I need to be in front of. Contactually gives me 10 people to contact each day, provides me with sample templates, and even offers me sugestions if I’m not sure what to say.

The best part is Contactually will connect with my Gmail, LinkedIn, Twitter, and Facebook accounts to make sure I stay on top of each person. You can set up groups, or what Contactually calls “buckets”, and configure the setting for each person such as how long you want Contactually to remind you when to contact someone if you haven’t already (30 days, 60 days, 90 days, 6 months).


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