It’s no secret that January is a busy month for the fitness industry. New Year’s resolutions are in full swing, motivation levels are at an all-time high, and clients are willing to do what it takes to reach their goals. Then February comes… and more often than not, that fire that was lit inside of so many people seems to go away.
You may have even seen this happen with some of your clients in the past. No matter what you do, they start off strong and then disappear. Of course, every client is different, so there could be a million reasons why this happens. However, I am going to break down three of the most common reasons why New Year’s motivation is lost, based on my experiences, and how you can help your clients to push past those barriers.