15 Practical Ways on How To Get More Clients

I recently sat down with a trainer that works part-time and was frustrated that she was not as busy as she wanted to be.  When I spoke about her schedule and availability, I spoke that her hours of “9-1” Tuesday and Thursday and Saturday from 8-1 weren’t “ideal” but that is not an excuse to not be busy during those times.

So I asked her how she is spending her time from 10-1 (she has a session at 9 am) to be productive.  Her response baffled me:  “I workout for an hour and then I run errands.”

So I said, “How is this going to help you get sessions?”

To which she replies, “If it’s not going to pay me, I can’t justify spending time working on stuff for FREE anymore.”

Exercising DURING chemotherapy and Multiple Sclerosis

That’s right. How could feed your body oxygenated blood not help? Motion = Life Exercise helps crush many different challenges – physically AND mentally. 
The formula and recipe for athletic movement oriented exercise that overloads both the body’s software and hard drive, makes all the human systems communicate and unifies the body. It has shown tremendous efficacy with many special populations due to the neural adaptations,I also believe in the powerful immune boosting effect of positive energy and the fuel that gives clients during their toughest days. I am especially honored then, to share the story of Arthur Mc Williams, a liked and loved long-term client committed to 3 times per week workouts.

Is it important to focus on a niche within training? How do I begin to figure out which niche is best for me?

The fitness industry is in massive grow right now. The opportunities for personal trainers or other fitness professionals are astounding.

But, if you haven’t clearly defined your niche within the industry, chances are you’ll simply be lost in the ever-growing fitness industry.

Niching down allows your marketing efforts to have a more significant impact and a much better chance of growing your business quickly.

People tend to seek out personal trainers because they have specific goals in mind. Maybe they want to burn fat, bulk up or get ready for their sporting season. When those prospective clients start their search for a personal trainer, they are more likely to search for a niche trainer instead of a generalist who claims they can do it all.

How do I go the extra mile as a trainer? I want to add the most value I possibly can to my clients.

The first step to answering this question is to ask yourself right now, “What do my clients value?”

Your value as a personal trainer is  obviously important to your short- and long-term business growth, but take note that your client’s valuation of your business starts with their first interaction, before they actually speak to you. These things must always be considered in your analysis of ways to improve the value of your business and coaching.

The most direct way to increase your value, in general, is actually very simple and straightforward: build on top of and improve your pre-existing value.

As a trainer, how much should I know about nutrition?

It is the responsibility of the trainer to only advocate eating habits they know well. Nothing is black and white.

Even common vitamins can be beneficial for some and toxic to others.  Supplements compound the issue. If your trainer recommends you take a supplement, I recommend you do your own research before buying it — especially if the trainer is the one selling it to you.

Large commissions are paid to trainers who sell supplements to trusting clients. Multi-tier marketing schemes are rampant in gyms across North America. Whether or not the products are effective is not up for debate here. What’s important is that full disclosure is given if the trainer is receiving compensation in any way for the recommendation.

My Top 12 Ways to Maximize Personal Trainer Client Retention

It’s easier and cheaper to keep a current client than it is to try to find new ones. Here’s my Top 12 Ways to Maximize Personal Trainer Client Retention

When it comes to training success and longevity, retention is key.

Long-term clients essential. They’re your best source of new business (through referrals), are most likely to provide you with social proof (through testimonials), and are most likely to buy and recommend any affiliate products you may offer.

Retaining long-term clients allows you to focus on what’s important, namely high-quality service and results-based training.

Optimizing multiple revenue streams

Fitness businesses come in all shapes and sizes — from boutique Barre studios to big box gyms. We find our niche and serve the needs of our clients. Although services vary, successful businesses have one common thread. We have multiple streams of revenue to keep our operations afloat and thriving. Running multiple profit centers such as personal training, boot camps, and nutritional products is a tenuous balance. As entrepreneurs, it is easy to get distracted and have your hands in many different areas. However, we need to focus our energy on services that provide the deepest impact and the most return on investment. But we cannot rely on one area of our business to do all the heavy lifting!

We are going to explore ideas for diversifying your current income. We’ll also discuss how to create programs that include multiple profit centers to showcase the best of your business. To dive in, let’s look at a preliminary list of profit centers. Where does your business line up? Are you highly functioning in at least six of these areas? Write them down. Add to the list any of your services not reflected below.  Keep that list. You’ll use it as we work through this topic together.

How do I get personal training clients?

How do I get personal training clients?

It’s a question I heard every time from trainers.

A full-time personal trainer needs 15-20 clients to work 30-40 hours/week considering that the average clients train 2-3 times a week. What other business do you know only needs 15-20 customers? Building up relationships with your clients is the only way to succeed. They love you, not your gym. You must take responsibility for your business and yes, it’s your business even if you work for somebody else!!

I have two rules for success. These two rules have been applied in my career for the past 20 years:

Start your own business

Have you ever dreamed of starting your own business? If yes, then you are not alone. Nearly 50% of employees in their 20s or 30s would like to start their own business (University of Phoenix 2014). However, according to the Wall Street Journal, only 3.6% of adults under age 30 own a stake in a private company (Simon 2015). If you truly desire to start a business, what’s stopping you? Perhaps you can’t raise the money. Or maybe you just don’t know where to begin. My guess is that the process seems overwhelming!

We all get discouraged when we think of what we would need to do to launch a business. But life doesn’t happen in a quantum leap. It happens in small steps you take toward your goal every day. In this article, I will provide 10 steps to get you started on starting your business. Does this mean that significant success will happen in 10 easy steps? No way! One step may need to be broken into five smaller ones. It’s up to you to decide how small the steps are. All that matters is that you keep moving forward.


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