Your principal role as a Fitness Professional for any client is to understand what they want. Which is actually a lot harder than it seems. “People don’t think what they feel, they don’t say what they think, and they don’t do what they say.” – David Ogilvy With this in…
I love to ponder, from time to time. Over the most pressing questions of men and women in the 21st century. “Cluster set or Giant?” “Crossfit or Yoga?” “Which is the best toilet roll?” “Apple or Android?” Rather pressing indeed. None more so than – “Why can’t I do what I know I’m supposed to do…
During my evolution as a fitness coach, I geeked out hard on energy systems. In the world of CrossFit, the overwhelming trend was to go harder, faster, longer. The issue was that people began to burn out, get injured, or fail to sustain obnoxiously intense regimes. I quickly learned the value of a developing a solid aerobic base. It’s a key to longevity and one of the most time efficient methods to train the aerobic system is implementing aerobic interval training. But how do you know if one is primarily training that energy system?
I believe that at some point in everybody’s life, we have that “thing” that forever changes the lens through which we see life. For some, it’s a loss, an accident, bankruptcy, or “rock bottom.” If you don’t know what yours is, then it hasn’t happened yet. But, it will. For my wife and I, that “thing” was the entire year of 2016. I won’t get into all the details because it’s not fully my story to share. Let’s just say it was a series of losses that forced my wife and me to say “F*ck it. Life is too short and too fragile. We’re going on the offensive.”
The personal trainer industry has experienced excellent growth over the past five years, with weight loss services and customized workouts being the most solicited services. Research indicates that the upward trend is poised to continue. Consumer confidence is growing and median incomes are expected to rise, meaning that Americans will have more to spend on health and fitness. Currently, income levels are nearly at pre-recession levels, which is good news for the health and fitness industry and the economy as a whole.
Today, we’re going to talk about what happens when you lose a client. It may be too hard to see at the moment, but there’s an opportunity here. Trust me.
I’ve lost a lot of clients. Especially running a gym, I’ve lost a fair share of clients but I’ve also gained a lot of them BACK. Over the past 23 years of business, marketing, and sales experience, I’ve developed a six-step process how to make “lemonade out of lemons” when it comes to lost clients. So, let’s get into it…
“What gets measured gets done.” There is a reason why this old cliché is very much valid in the financial and business world. It is crucial to creating a plan and have quantitative data in order to measure progress and improvements, and to ultimately increase performance, right?
Well, client programming is making a plan for improvements. As fitness professionals, we should consider ourselves in the business and financial world and client programming is the gateway to a beneficial fitness career.
Be sure not to fall victim to the disease of walking into the gym without a plan and just putting your client through a workout. Because after all “Comfort is a slow death.” Instead, client programming is a simple discipline that will set fitness professionals apart from your every day “fitness hobbyist.”
Instagram is one of the leading social media platforms for both individuals and businesses. It’s the perfect community to build a presence with support and credibility. You may think you know the in’s and out’s of Instagram but there are more tips and tricks than you think that will earn you more followers and activity, which is essential for your business to grow.
Typically we only release these ‘courses’ to those who are in our mastermind groups, however, it added so much value to one of our mastermind groups that we knew we had to give all the Fit Pros on FPO an opportunity to learn from it as well. We received really positive feedback from those who were on the call that we really encourage you to grab a notebook, grab a pen, sit down with a ready-to-learn spirit and press play!
Do you work a regular job from 8-5 or do you have your own business? Do you want to get richer? If you’re a business owner are you waiting for the big business boom? Probably all of us would not mind earning a couple extra thousand dollars and taking a couple extra vacations per year or owning your own jet and yacht.
The truth is: to get rich, you need to be smart and you need to believe in yourself. There are 5 golden rules that can help make you get rich and improve your chances to boost your revenues.
Rule #1: Dream Big
Do you remember when you were a child and you had all these dreams? Or did you have a vision? What happened to your dreams? Did you give them up or build them? Re-assess your dreams, and see if you can bring them to reality. Think about what steps and actions would you need to take to give birth to your dream.
I’ll be honest – I have a group of my clientele that I consider to be my family. I genuinely love and care very deeply for these people. My wife and I invited these clients to our wedding. We wanted to spend the most important day of our life with them. Furthermore, we have been invited to their special occasions amongst spending quality time with them socially on the weekends. This kind of relationship takes quality time to build and is based solely upon trust. This trust has grown and continues to grow more powerful during each of our sessions together.
Personally, I pride myself on running a personal training and health company with the number one goal to always help my clients become happier and healthier physically and mentally. It’s this mentality that I always strive to help them create a better version of themselves. While personal training is indeed very “personal,” inadvertently you should never cross a line or become unprofessional. This behavior only leads to inappropriate tension and awkwardness, which doesn’t help the client progress to reach their goals. So, how did I go from training a first-time client into developing a bond in which they would become family while keeping it professional?