The Fitness Professional Online Toolkit

You’re a professional. You’re busy. You need tools online to help you not only rise to the occasion, but that will help you get more free time while rising above the competition. This is a tall order, but you can leverage technology to drive business and free time. Here are 7 to help you reach that goal.


Contactually has saved my life. As a fitness professional, business owner, and entrepreneur, I’m constantly juggling my contact lists between prospects, current clients, and people I need to be in front of. Contactually gives me 10 people to contact each day, provides me with sample templates, and even offers me sugestions if I’m not sure what to say.

The best part is Contactually will connect with my Gmail, LinkedIn, Twitter, and Facebook accounts to make sure I stay on top of each person. You can set up groups, or what Contactually calls “buckets”, and configure the setting for each person such as how long you want Contactually to remind you when to contact someone if you haven’t already (30 days, 60 days, 90 days, 6 months).

How to Add Value and Profit

Swimsuit season is fast approaching and youʼve got the perfect program to get your clients beach- ready in no time, right? But is that their goal or yours? While your plan may be perfect, and your motives may be pure, you may be providing more of what you want and less of what your client needs. With a little extra attention to detail and understanding your clientsʼ needs and wants you can not only add more value to their program and fitness goals, you can also add more dollars to your bottom line.

Are You Listening?

Your clients are looking to you as their resident expert when it comes to their personal wellness. If a client says that their goal is to shape up, do you know what that means? Have you asked enough questions to get to their true motivation? Are you afraid to find that out for fear that you may not have a solution for them? Most fitness professionals shy away from areas beyond their expertise and while that is understandable, you may miss an opportunity to provide additional and welcome services and products. It all begins by actively engaging in a conversation.

Networking 101: How To Get Started

Networking–as fitness professionals, we all know what it is and why we need to use it, but so many of us don’t or don’t know how to do so. In our Fitness Professional Online June issue, we’ll be giving you many tips to start using early to increase your business, your standing in the fitness community, and build your brand!

Before we get into the heavy details, we’ll start with the basics of what networking is and why you should be doing it.

Networking is defined as: The exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business. That being said, how does networking work for you, the fitness professional, and how can it help you increase your business as well as your brand?

Business Based Podcasts for the Fitness Professional

Check out these great podcasts on how to successfully run your company as a fitness professional! These podcasts are from various fitness professionals who have gone through ups and downs to get to where they are now in the fitness industry. Check them all out to learn everything you need to know to run your company!

Vito Lafata: 

Check out Vito’s 20 minute video about Team Rock Star Fit! Vito expresses all he has learn from this company and how it is a great place for fitness professionals to increase income and learn more about the industry. This video talks about the benefits of joining Team Rock Start Fit and how every member of your company can gain something important from it.

Alternate Revenue Streams

Hi Fit Pros,

Trainerlisa here and wishing you a spectacular May 2014! In this issue we will be addressing Alternate Revenue Streams and how it can increase your brand, income and marketability.

Multi-Level Marketing (MLM): For many, MLM is a great way to increase their income, with supplements being the prime focus. Some of the perhaps more popular that are out there right now are (in no particular order): Beachbody, Isagenix, Advocare, Bodybyvi, HerbalLife, TakeShapeforlife (Medifast), just to name a few.

While many have been able to make a very profitable income with mlm, many more have been burnt on them. My suggestion to you if this is something of interest, do your homework and research every company, find out your bottom line cost (products, website, etc), before making the investment. Believing in an using the products can help you in your business endeavors.

Program Design For Group Training

If you are thinking of moving into the avenue of group training, know that it can be a great way to make more money and simplify your daily schedule. However, it is a learning process in regards to program set-up and efficiency. It is usually within the class that you realize your mistakes in planning or set-up and by that time it’s too late! If you have a happy client it may not be an issue but remember that your participants want a great workout. They want as little time as possible wasted and if you have to take time during THEIR workout to modify or change the structure it may leave them frustrated.

Here are some tips in order to have a smooth transition into group training from private training:

Client Acquisition

As Fitness Professionals, many of you have been or are thinking of expanding your fitness empire, but are not quite sure where you want to take your business. The biggest questions are how can you work smarter, not harder? How can you increase your income with PSI (passive streams of income), when there are only 24 hours in a day?

This is where implementing a sound Client Acquisition program can help you take your business to the next level.

Now, before we continue on let’s look at what Client Acquisition is; Client Acquisition is defined as the process of acquiring new clients for your business or  converting existing prospects into new clients. Your main goal is to acquire as many clients as possible through your marketing campaign, thus increasing your email listing and ultimately having a great funnel system with your PSI campaign.

Starting Your Own Business

Creating your business culture
Yup, think about it. A culture you want the public to want to be apart of. A Culture where you gain respect from local professionals in the healthcare industry and a Culture YOU can be proud of.

Your business represents you and what you stand for. So be prepared to represent well!

The future can feel so bright to someone starting out. That is called Excitement! You have big dreams, big aspirations. How do you find clients? Where do you look for work? Should I do private training? Should I open my own facility?

To be honest, you really won’t know what you want to do until you do what you hate to do! This is where you need to ask for help! In order to grow your business you must start with the word HELP.

Tips for Time Management

Most likely, at some point in your life, you’ve attempted to use a planning system in order to organize and prioritize your schedule. Although despite these efforts, you may still be wondering, “Where does all my time go?”

The reason these methods don’t work is simple. These day planner systems place a disproportionately high amount of importance on clock time as being the greatest determinant for effective time management. The main weakness of this approach is its lack of consideration for the influence that human interactions have. Ultimately, successful time management is not a matter of how much time you have, but rather how you choose to use your time. The solution? Less planning, and more doing.

Creating a Referral Based Business

You decided to become a wellness professional because of your passion to help people improve the quality of their own lives through improving their health. However, I bet what you didn’t count on was that you also needed to become a skilled marketer and sales person if you want to succeed and enjoy financial stability.

Growing your business involves the ongoing selling of yourself and the promotion of your services. That task feels very uncomfortable to most wellness practitioners, so much so that services and advice are often given away for free.

So how do you grow your business and acquire clients without having to continuously sell yourself?

It’s easy. Let other people sell your services for you!


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