Creating a Group Nutrition Program

The role of the fitness professional is changing. There is a new reality of doing business within the fitness industry. How many new fitness businesses opened in your area in the last year? The trends are indicating that more fitness professionals are specializing in a niche market yet broadening their service offerings for that target market.

The old 60-minute one to one fitness programs you were currently running are soon to be extinct in favor of group workouts that are shorter in duration but more intense that come with follow along nutrition programs.

How do you evolve your client programming to keep up with the changing fitness business?

Why not offer a group nutrition program? Yes, a group nutrition program. The number one reason your clients come to you is for weight loss so how are you helping them during the other 165 hours of their week when they aren’t working out with you?

Creating a Referral Based Business

You decided to become a wellness professional because of your passion to help people improve the quality of their own lives through improving their health. However, I bet what you didn’t count on was that you also needed to become a skilled marketer and sales person if you want to succeed and enjoy financial stability.

Growing your business involves the ongoing selling of yourself and the promotion of your services. That task feels very uncomfortable to most wellness practitioners, so much so that services and advice are often given away for free.

So how do you grow your business and acquire clients without having to continuously sell yourself?

It’s easy. Let other people sell your services for you!

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