Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

My Top 12 Ways to Maximize Personal Trainer Client Retention

It’s easier and cheaper to keep a current client than it is to try to find new ones. Here’s my Top 12 Ways to Maximize Personal Trainer Client Retention

When it comes to training success and longevity, retention is key.

Long-term clients essential. They’re your best source of new business (through referrals), are most likely to provide you with social proof (through testimonials), and are most likely to buy and recommend any affiliate products you may offer.

Retaining long-term clients allows you to focus on what’s important, namely high-quality service and results-based training.

Optimizing multiple revenue streams

Fitness businesses come in all shapes and sizes — from boutique Barre studios to big box gyms. We find our niche and serve the needs of our clients. Although services vary, successful businesses have one common thread. We have multiple streams of revenue to keep our operations afloat and thriving. Running multiple profit centers such as personal training, boot camps, and nutritional products is a tenuous balance. As entrepreneurs, it is easy to get distracted and have your hands in many different areas. However, we need to focus our energy on services that provide the deepest impact and the most return on investment. But we cannot rely on one area of our business to do all the heavy lifting!

We are going to explore ideas for diversifying your current income. We’ll also discuss how to create programs that include multiple profit centers to showcase the best of your business. To dive in, let’s look at a preliminary list of profit centers. Where does your business line up? Are you highly functioning in at least six of these areas? Write them down. Add to the list any of your services not reflected below.  Keep that list. You’ll use it as we work through this topic together.

Image is Everything

An image is everything. After all, the reason people probably turn to fitness professionals in the first place is to improve their image. As the professional, you should be maintaining and improving your image as well, and presenting yourself in a professional manner. 

Being a personal trainer, life coach, nutritionist, or bodybuilding posing coach means that you run a small business.  Running your own small business means that you wear many hats. Besides being the fitness specialist, you also wear hats for accounting, marketing, billing, and scheduling.  In order to continue to grow your business, you will need to do marketing.  For most in the fitness industry, your own body is your number one asset and the calling card that you have with you all the time.  Everywhere you go, there are opportunities for people to see you and say, “Wow! You look great I wish I could look that good!” You have the chance to sell yourself. 

3 Marketing Must Haves To Grow Your Business

The fitness industry is getting more and more competitive.  There are studios, boot camps, and CrossFit boxes popping up on every corner.  Then you have the big box gyms like Gold’s providing personal training and small group training on the cheap.

How in the world do you compete with all these businesses?

It used to be that if you were good at what you did, had a bit of drive to outwork your competition and produced results for your clients that you would succeed as a fitness business owner.

Now, there are more frustrated, struggling fitness business owners than ever.

But, it doesn’t have to be that way!  With a great plan you can succeed, make a great living, enjoy what you do and even have the freedom to take vacations and stop working 12-16 hour days.

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self-promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Soulful Branding

It is an epic time to be a fitness professional! From joining in to make a difference in the war on health epidemics like obesity and depression, to harnessing technology advancements to deliver fitness services across the globe, our field is exploding with opportunity.  Here you stand, ready with a solid education and the heart of a champion, determined make a difference.  But with scores of people joining the fitness industry every day, how will YOU stand out?
Regardless of the path, you pursue as a fit pro, it is your brand that will make you identifiable.  Think you’ve got it covered with a striking logo and website?  Think again… that’s just skimming the surface.  Your brand can be so much more!  You say you’ve got a fierce drive, determination, and an unmatched work ethic?  Awesome, but go bigger!

Start your own business

Have you ever dreamed of starting your own business? If yes, then you are not alone. Nearly 50% of employees in their 20s or 30s would like to start their own business (University of Phoenix 2014). However, according to the Wall Street Journal, only 3.6% of adults under age 30 own a stake in a private company (Simon 2015). If you truly desire to start a business, what’s stopping you? Perhaps you can’t raise the money. Or maybe you just don’t know where to begin. My guess is that the process seems overwhelming!

We all get discouraged when we think of what we would need to do to launch a business. But life doesn’t happen in a quantum leap. It happens in small steps you take toward your goal every day. In this article, I will provide 10 steps to get you started on starting your business. Does this mean that significant success will happen in 10 easy steps? No way! One step may need to be broken into five smaller ones. It’s up to you to decide how small the steps are. All that matters is that you keep moving forward.

Throwback Thursday: Continuing Education (December 24, 2014)

This week’s Throwback Thursday piece is “Continuing Education”, written by Lisa Lorraine Taylor on December 14, 2014. 

Hi Fit Pros,

TrainerLisa here with a subject that is very near and dear to my heart…Continuing Education! As an AFAA CEU Provider and someone who is very passionate about keeping current with my personal certifications, I’d like to give you my intake on this awesome subject!

What are CEU’s/CEC’s?

CEU’s/CEC’s stand for Continuing Educational Units or Continuing Educational Credits and this is a MUST upon receiving your certification(s). Every certification regardless of if you certified as a Personal Trainer, Group Ex, Spinning, Yoga, R.I.P.P.E.D, Turbo Kick, Pilates Instructor, or Zumba, Crossfit or any other fitness professional certification or modality, staying current in our industry is not only a smart thing to do but in most cases it. Is. MANDATORY!

Throwback Thursday: The Trainer Fuel Experiment (February 23, 2013)

This week’s Throwback Thursday piece is “The Trainer Fuel Experiment”, written by Acea Theroux on February 23, 2013.

“As fitness professionals, we sometimes go a little overboard when trying to prove a point, or, at least, I know I do. This article and 6-day wellness journal are based on a true story of a personal nutrition experiment I conducted (on myself) back in 2009.”

December 13th Sunday 2009

Today I’m going to start an experiment to help a few of my clients better understand some of the nutritional theories and methodologies that I have learned, used and applied over the years. Why am I doing this experiment? Well, I have a few clients who are on the fence regarding the importance of specified energy sources and daily healthy food choices for each individual person. And, some still have doubts that everyone is different and will react differently to all sorts of foods (the good, bad and indifferent). Now, I’m not saying it is an easy process to figure this out, but it is important and it is well worth it, trust me! There has been a lot of trial and error for my clients and me over the years (and let’s not count how many total years it has been, we can just say a lot).


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