Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go a long way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go a long way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach to educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buy from you.”

So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

My calendar for FREE Q & A-  https://www.timetrade.com/book/G6R4

Tim Wesley

Tim has been responsible for consulting to health clubs across the USA. He has also conducted new and ongoing training for health clubs to ensure owners’ and sales people have all of the tools and resources needed to be successful.

Tim opened Fitness Industry Consulting Services after spending the last 20 years working with health clubs across the country, where he has served in almost all capacities of the fitness industry. Tim's most prolific roles include affiliate consultant with FMC, General Manager, District Manager, Marketing Director, Corporate Sales, and Staff Trainer.

Tim's extensive experience in marketing, training and managing sales people and staff in health clubs have been a key factor in the growth of fitness facilities nationwide.

Tim has also created the world's first Business Growth Network that gives small business owners and entrepreneur’s access to all the tools, resources, and support they need to immediately attract more clients, increase profits and grow their revenues faster and with greater confidence and certainty.

“I teach small business owners how to outthink, out-market and outsell their competition, and I will help your business find $10,000 in 45 min. without spending a penny on marketing or advertising.”

Email: twesley@twfics.com
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