You need revenue, and you need it fast. You spend all night writing an ad that beautifully describes your product or service. You include the fact that you’re convenient, have the lowest prices, the highest quality and have been in business since 1431 B.C.
You pay a small fortune to have the ad placed in your local newspaper, radio, and TV. And what happens? The phone never rings… not even once. Why?
What you need to know…
Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That’s because you focused on the wrong things in your ad.