Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self-promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

1. The first is the position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also, consider: Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.


self promotion2. Now, let’s talk about Style.
No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be
honest it wouldn’t hurt) What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

– Business cards

– Company message 

– Your picture

– Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech.

3. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.

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Tim Wesley

Tim has been responsible for consulting to health clubs across the USA. He has also conducted new and ongoing training for health clubs to ensure owners’ and sales people have all of the tools and resources needed to be successful.

Tim opened Fitness Industry Consulting Services after spending the last 20 years working with health clubs across the country, where he has served in almost all capacities of the fitness industry. Tim's most prolific roles include affiliate consultant with FMC, General Manager, District Manager, Marketing Director, Corporate Sales, and Staff Trainer.

Tim's extensive experience in marketing, training and managing sales people and staff in health clubs have been a key factor in the growth of fitness facilities nationwide.

Tim has also created the world's first Business Growth Network that gives small business owners and entrepreneur’s access to all the tools, resources, and support they need to immediately attract more clients, increase profits and grow their revenues faster and with greater confidence and certainty.

“I teach small business owners how to outthink, out-market and outsell their competition, and I will help your business find $10,000 in 45 min. without spending a penny on marketing or advertising.”

Email: twesley@twfics.com
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