Networking 101: How To Get Started

Networking–as fitness professionals, we all know what it is and why we need to use it, but so many of us don’t or don’t know how to do so. In our Fitness Professional Online June issue, we’ll be giving you many tips to start using early to increase your business, your standing in the fitness community, and build your brand!

Before we get into the heavy details, we’ll start with the basics of what networking is and why you should be doing it.

Networking is defined as: The exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business. That being said, how does networking work for you, the fitness professional, and how can it help you increase your business as well as your brand?

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Business Based Podcasts for the Fitness Professional

Check out these great podcasts on how to successfully run your company as a fitness professional! These podcasts are from various fitness professionals who have gone through ups and downs to get to where they are now in the fitness industry. Check them all out to learn everything you need to know to run your company!

Vito Lafata: 

Check out Vito’s 20 minute video about Team Rock Star Fit! Vito expresses all he has learn from this company and how it is a great place for fitness professionals to increase income and learn more about the industry. This video talks about the benefits of joining Team Rock Start Fit and how every member of your company can gain something important from it.

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Alternate Revenue Streams

Hi Fit Pros,

Trainerlisa here and wishing you a spectacular May 2014! In this issue we will be addressing Alternate Revenue Streams and how it can increase your brand, income and marketability.

Multi-Level Marketing (MLM): For many, MLM is a great way to increase their income, with supplements being the prime focus. Some of the perhaps more popular that are out there right now are (in no particular order): Beachbody, Isagenix, Advocare, Bodybyvi, HerbalLife, TakeShapeforlife (Medifast), just to name a few.

While many have been able to make a very profitable income with mlm, many more have been burnt on them. My suggestion to you if this is something of interest, do your homework and research every company, find out your bottom line cost (products, website, etc), before making the investment. Believing in an using the products can help you in your business endeavors.

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Program Design For Group Training

If you are thinking of moving into the avenue of group training, know that it can be a great way to make more money and simplify your daily schedule. However, it is a learning process in regards to program set-up and efficiency. It is usually within the class that you realize your mistakes in planning or set-up and by that time it’s too late! If you have a happy client it may not be an issue but remember that your participants want a great workout. They want as little time as possible wasted and if you have to take time during THEIR workout to modify or change the structure it may leave them frustrated.

Here are some tips in order to have a smooth transition into group training from private training:

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Client Acquisition

As Fitness Professionals, many of you have been or are thinking of expanding your fitness empire, but are not quite sure where you want to take your business. The biggest questions are how can you work smarter, not harder? How can you increase your income with PSI (passive streams of income), when there are only 24 hours in a day?

This is where implementing a sound Client Acquisition program can help you take your business to the next level.

Now, before we continue on let’s look at what Client Acquisition is; Client Acquisition is defined as the process of acquiring new clients for your business or  converting existing prospects into new clients. Your main goal is to acquire as many clients as possible through your marketing campaign, thus increasing your email listing and ultimately having a great funnel system with your PSI campaign.

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Starting Your Own Business

Creating your business culture
Yup, think about it. A culture you want the public to want to be apart of. A Culture where you gain respect from local professionals in the healthcare industry and a Culture YOU can be proud of.

Your business represents you and what you stand for. So be prepared to represent well!

The future can feel so bright to someone starting out. That is called Excitement! You have big dreams, big aspirations. How do you find clients? Where do you look for work? Should I do private training? Should I open my own facility?

To be honest, you really won’t know what you want to do until you do what you hate to do! This is where you need to ask for help! In order to grow your business you must start with the word HELP.

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Tips for Time Management

Most likely, at some point in your life, you’ve attempted to use a planning system in order to organize and prioritize your schedule. Although despite these efforts, you may still be wondering, “Where does all my time go?”

The reason these methods don’t work is simple. These day planner systems place a disproportionately high amount of importance on clock time as being the greatest determinant for effective time management. The main weakness of this approach is its lack of consideration for the influence that human interactions have. Ultimately, successful time management is not a matter of how much time you have, but rather how you choose to use your time. The solution? Less planning, and more doing.

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Creating a Referral Based Business

You decided to become a wellness professional because of your passion to help people improve the quality of their own lives through improving their health. However, I bet what you didn’t count on was that you also needed to become a skilled marketer and sales person if you want to succeed and enjoy financial stability.

Growing your business involves the ongoing selling of yourself and the promotion of your services. That task feels very uncomfortable to most wellness practitioners, so much so that services and advice are often given away for free.

So how do you grow your business and acquire clients without having to continuously sell yourself?

It’s easy. Let other people sell your services for you!

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Simon Says

Discover your potential to the power of why

The first thing I said to a friend after hearing Simon Sinek’s keynote speech at the IHRSA 2012 Conference in Los Angeles, was, “We are never going to be the same!” Sinek—author of the book Start With Why: How Great Leaders Inspire Everyone To Take Action—is leading a movement to motivate people to do what inspires them. Have you ever met someone who makes you bring your “A-game” to life? Sinek’s the same. His infectious enthusiasm and dynamic presence, draw people in. It’s a gift he uses to teach leaders and organizations how to inspire others and find fulfillment by discovering their why; the purpose or cause that drives us.

Sinek refers to the relationship between one’s why, how, and what as the “Golden Circle” and it explains why some are great leaders and are able to obtain loyalty. Intrigued by those with remarkable influence in the world, Sinek has discovered they all have three common traits: They’re clear as to their why and act on it; remain disciplined and accountable to their values and principles that determine how to bring their cause to life; have tangible proof of what they believe as a result of everything they say and do. When you “walk the walk,” people are authentically drawn to you and relationships develop built on trust. Loyalty and lasting success are inevitable.

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How To Become A Strength & Conditioning Coach

Being a strength & conditioning coach can be one of the most rewarding careers that exists. Here are three important areas to consider when trying to become one.
Part 1 – The Importance of Experience

From all the research I’ve done, people I’ve talked to, and my personal experience, I feel like one of the most important things you can do is to get as much experience as you can. It has to be understood that to be able to eventually get a job as a strength & conditioning coach, you will have to put in your time. It does not matter what degree you have, or what you know, If you don’t have any practical experience. Most, if not all of the time you put in to start out will be on a volunteer basis. Coaching experience of any kind is a plus, but obviously experience in a strength & conditioning environment is the most valuable. If you’re interested in getting into the field, then an internship is a great start. It will help you to realize if this is really what you want as a career, and it will get you going with experience. If it’s something you would like to try, don’t wait! The earlier you can get started and the more experience you can gain, the better. Most universities/colleges are willing to accept volunteer interns, as long as you are committed to working hard and learning. Contact the coaches at schools you’d be interested in helping out at and see if they’d be willing to take you on as an intern.

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