How to Retain Your Clients (The ones you want!) For Years

We all understand how valuable client retention is or at least I hope so. So I’m not going to explain too much in that department (that’s an entirely different discussion). Instead, we are going to focus in on the “HOW” of retaining clients. There are so many variables that go into client retention but if I had to sum it up in one sentence it would be: “You have to be the best trainer you can be all the time!”
Maintain Integrity
First, and probably the most important in any successful business, is to maintain integrity. This is especially the case in the fitness industry where we are over-run with Joe Schmoe trainers who just laid on their coach and printed a $25 certification offline instead of actually opening a book and studying. Integrity is doing what you are supposed to do, when you are supposed to do it, in the method that it is supposed to be done, and doing it all the time, no matter who’s watching or what other’s think. So personally I would break all those down into questions and ask yourself: Am I doing WHAT I am supposed to do as a “Fitness Professional?”

Exercising DURING chemotherapy and Multiple Sclerosis

That’s right. How could feed your body oxygenated blood not help? Motion = Life Exercise helps crush many different challenges – physically AND mentally. 
The formula and recipe for athletic movement oriented exercise that overloads both the body’s software and hard drive, makes all the human systems communicate and unifies the body. It has shown tremendous efficacy with many special populations due to the neural adaptations,I also believe in the powerful immune boosting effect of positive energy and the fuel that gives clients during their toughest days. I am especially honored then, to share the story of Arthur Mc Williams, a liked and loved long-term client committed to 3 times per week workouts.

Keys to Starting Your Own Fitness Business

There are several things that are critical to your success when deciding to start your own fitness business. From my personal experience and through years of working in large, small, corporate, and independent facilities experience is crucial. Do not rush and take that leap until you are confident that you have to abilities to run every dynamic of a fitness facility.

Experience & Education

First, ensure that you are proper educated with at least 1 credible certification but hopefully more since you are interested in your own facility. Education is the line between success and failure. Not only should you have education in personal training, but you need to educate yourself in business management, finance, marketing, leadership, and many more roles that you will need to fill. Experience along with education is just as important. The hands on experience you can learn from working in a variety of positions in a variety of facilities is invaluable. I contribute a large majority of my success to having worked every department in a facility from the front desk, kids club, membership sales, management and more. Not only are these skills critical for you to understand but you will also have to teach these skills to your future employees and you cannot teach what you do not know.

Safe and Responsible Fitness Programming for the Postnatal Client

Working in the fitness world, I’m sure you’ve been approached by a new mom dying for you to help her get back into her pre-pregnancy skinny jeans.

We celebrate women who do amazing physical feats quickly after having a baby (running a marathon for example) without realizing we may be encouraging something that nature is not intending to happen so soon.

A woman getting her post-baby body toned and fit again is entirely possible.  The problem with women rushing to the gym too soon to get that “sick body” is that they often speed through a vital stage of healing.  It’s essential that the body have time to properly repair and strengthen muscles that go through immense changes through a pregnancy, namely the pelvic floor and transverse abdominals.  

The Medication You Want To Be Hooked On

WARNING: Side effects include more energy, a clear mind, enhanced quality of life, lowered stress, more smiles, and a killer physique!

According to Times Magazine, “Molecular biologists and neurologists have begun to show that exercise may alter brain chemistry in much the same way that antidepressant drugs do – regulating the key neurotransmitters serotonin and norepinephrine.” It’s about time doctors get on board with one of the most powerful medications for depression: exercise. Not only can exercise work in the same way antidepressants do, but it also comes with positive side effects rather than negative ones.

Of course, there are those who really benefit and heal their depression using medication, however, there are also those, like myself, who try medications to heal depression and completely lose their personality while only getting a tiny bit less depressed. Instead of numbing your personality and just feeling “okay”, schedule yourself on a regular exercise regimen, put the work in, and feel absolutely enhanced and empowered.

The Benefits of Kettlebell Sport

Kettlebell Sport, known traditionally as Girevoy Sport (GS), is gaining popularity among athletes and fitness enthusiasts alike that want to try something new. Personal trainers should become familiar with the sport as it offers generous opportunities to enhance cardiorespiratory ability, endurance, power, stability, and confidence, all without impact to the joints… yes, it is a non-impact sport!

Similar to running, rowing, or swimming, GS involves movements of a cyclical nature, with a lifter’s success resulting from proper technique, flexibility, strength, power, breathing patterns, aerobic capacity, stability and mental focus.  As opposed to Olympic or Power Lifting, Girevoy Sport requires the person to lift a sub-maximal load and complete as many repetitions as possible in ten minutes with one change of sides on single-weighted lifts such as Snatch. 

6 Keys to Success

Over the past six years, I have been studying and trying to identify the difference between what makes some people succeed and other people fail.   

I have found that most successful people have certain traits and a specific mindset. One of the most important things to remember when trying to strive for any type of success is that consistency is key and hard work is a must. If you’re anything like me, nothing is just handed to you, and you have to do certain things every day to get the outcome you want.

Below are six things that I have done over the last six years that have helped me achieve a certain level of success while keeping a balanced life.  

Do you ignore what you cannot see?

If you live your life and career as a strength coach or trainer, how many times do you ask yourself how well you are helping your clients?  Is the work you are doing making a difference in the lives of others?

We encourage others to lead a healthy lifestyle, improve their sports performance, and gain muscle.

It is easy to get caught up in the things we can see like how the body can move effortlessly with training, how we can improve athletic performance, and how we can achieve fat loss and gain muscle. But, we seem to neglect the things we cannot see.

This article focuses on the art of coaching in hopes that you will find a deeper level of coaching to help your clients.

Working with the older client Part 1

According to the 2012 Census, people over the age of 65 make up almost 14% of the US population. That means there are over 43 million seniors (adults 65 or older) today, with the numbers continuing to grow, reaching 70 million by 2030. This aging population creates a unique opportunity for the fitness professional to work with. In this article, we will review the effects of aging on the musculoskeletal system, learn simple functional assessments and understand benefits of strength strengthening. In part 2, strength training guidelines and programming for common aging conditions will be discussed.

Effects of Aging on the Musculoskeletal System

The aging process involves changes to various structures and numerous systems within the body.  Research has shown that skeletal muscles change with age, specifically type II, where there is a decreased in these fibers, that atrophy over time, and a decrease in size (Brunner et al. 2007). 

Perimenopause Living Life in Between

Perimenopause is a phase of life that is somewhere in between.  Just when life is starting to be figured out with being secure in one’s career, the kids are either grown or on their way there or stability within one’s marital state this sneaky part of life sneaks up and one may feel as insecure as the neighborhood tween.  Perimenopause is the transition that begins 4 to 10 years before menopause.  It is a time when the ovaries make less estrogen and starts from a women’s late 30s to 50s.  It is the time that many women experience menopause symptoms but may feel confused as they continue to have the effects of being able to bear children, menstrual and hormonal fluxions in the meantime.  But take hope.  Even in this mixed up time in a female’s life, there is much you can do to ease, humor and enjoy this change of life.


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