The Importance of Reflection and Planning as a Fitness Professional

REFLECTION

Reflection is vital to our growth but yet so many neglects to take time daily, weekly, or even monthly to reflect. Reflection, by definition, is giving something serious thought or consideration.

Best ways to build reflection into your routine regularly:

Take time at the end of each activity whether it is a phone call, training session, workshop or consultation and review your results. Did you achieve the desired outcome you wanted? What went right? How could you improve before next time?

Managing everything within the 4 walls of your facility

As a general manager or owner of a facility, you are responsible for everything that happens or does not happen within the 4 walls of your facility.

You have no one to blame but yourself so you must take personal responsibility for everything. Does that mean you must do everything?

No, and it’s impossible so please do not try?  

What you must learn to become great at managing everything within your 4 walls are 4 things:

How to Retain Your Clients (The ones you want!) For Years

We all understand how valuable client retention is or at least I hope so. So I’m not going to explain too much in that department (that’s an entirely different discussion). Instead, we are going to focus in on the “HOW” of retaining clients. There are so many variables that go into client retention but if I had to sum it up in one sentence it would be: “You have to be the best trainer you can be all the time!”
Maintain Integrity
First, and probably the most important in any successful business, is to maintain integrity. This is especially the case in the fitness industry where we are over-run with Joe Schmoe trainers who just laid on their coach and printed a $25 certification offline instead of actually opening a book and studying. Integrity is doing what you are supposed to do, when you are supposed to do it, in the method that it is supposed to be done, and doing it all the time, no matter who’s watching or what other’s think. So personally I would break all those down into questions and ask yourself: Am I doing WHAT I am supposed to do as a “Fitness Professional?”

Keys to Starting Your Own Fitness Business

There are several things that are critical to your success when deciding to start your own fitness business. From my personal experience and through years of working in large, small, corporate, and independent facilities experience is crucial. Do not rush and take that leap until you are confident that you have to abilities to run every dynamic of a fitness facility.

Experience & Education

First, ensure that you are proper educated with at least 1 credible certification but hopefully more since you are interested in your own facility. Education is the line between success and failure. Not only should you have education in personal training, but you need to educate yourself in business management, finance, marketing, leadership, and many more roles that you will need to fill. Experience along with education is just as important. The hands on experience you can learn from working in a variety of positions in a variety of facilities is invaluable. I contribute a large majority of my success to having worked every department in a facility from the front desk, kids club, membership sales, management and more. Not only are these skills critical for you to understand but you will also have to teach these skills to your future employees and you cannot teach what you do not know.

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