New Year Promotional Planning and Ideas

Fitness Professional Online

It’s September. The year has gone by fast, right? Think about how many times holidays or other opportunities have come and go and you didn’t have a promotion ready and you missed out. Now, let’s think again, is it too early to start thinking about the New Year? What will likely your biggest and best time of year? No, it’s not. Let’s start to look at how you should be preparing for when that time quickly approaches.

We need to acknowledge a couple of things. People like resolutions. They like new starts. A new week, and especially, a new year is a perfect time for that. No other goal is as front and center in their mind as losing fat they’ve gained that year or over the course of several years. Most people who are coming to us are looking to lose a significant amount of fat. Yes, it’s a short term mentality to try to remedy that, but it’s your job to entice them in, educate them, and keep them on board for the long term to eventually reach those goals.

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The Rotator Cuff Conundrum

The Rotator Cuff Conundrum

Disclaimer: Please see your doctor if you have any pain in your shoulder. This article is meant to be informative and not a form of treatment.

Snap and POP! What happened to my bicep? A young man explains he was only reaching for his whey protein on the top shelf!!! Could the snapping of his bicep tendon be prevented? The answer truly lies between his bicep brachii or his coracobrachialis; one of them just gave up! Perhaps if he incorporated stretches for his pectorals and incorporated weekly rotator cuff exercises, this may have been avoided. In truth, many people find rotator cuff exercises boring, but with a little diligence, injury is truly preventable.

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Free Marketing Course for Fitness Professionals!

Fitness Professional Online

As a Fitness Professional, you are always looking for more ways to help people, more ways to add value to your clients, and more ways to grow your business. You search for resources online but you come up with either a premium marketing course for triple your monthly salary or free resources from people who know nothing of the fitness industry.

What if we knew of the perfect resource that combines the knowledge and expertise of a marketing firm mixed with the experience and insight into the fitness world? As Fitness Professionals, we understand this dilemma and have been on the search for something to meet your needs and exceed your expectations. Fitness Marketing Alliance is the perfect marriage of the 2 necessary industries when it comes to prospering in the fitness world.

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Four Fitness Technologies for Personal Training Businesses

Fitness Professional Online

Many fitness professionals probably got into this industry so they didn’t have to deal much with technology and computers and the like. But, let’s face it, it’s here to stay and we might as well take advantage of it. In this article we will look at four points of technology that can help you in your fitness business.

1. Credit Card Processing – Let’s start here with a payment processor that allows you to take credit cards because nothing happens until you make a sale, right? The 800 pound gorilla is . It will offer you credibility and confidence in the consumer’s mind. It has relatively low transaction fees. You can use a range of their tools available, but the thing I like most is the ability to use automatic recurring billing (ARB). I suggest charging clients a monthly fee (like a membership) for your training service. Each person is charged automatically on either the first or 15th of the month. This way, you get paid every two weeks and can smooth out your cash flow and make predictions easier.

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The Fitness Professional Online Toolkit

Fitness Professional Online

You’re a professional. You’re busy. You need tools online to help you not only rise to the occasion, but that will help you get more free time while rising above the competition. This is a tall order, but you can leverage technology to drive business and free time. Here are 7 to help you reach that goal.

Contactually

Contactually

Contactually has saved my life. As a fitness professional, business owner, and entrepreneur, I’m constantly juggling my contact lists between prospects, current clients, and people I need to be in front of. Contactually gives me 10 people to contact each day, provides me with sample templates, and even offers me sugestions if I’m not sure what to say.

The best part is Contactually will connect with my Gmail, LinkedIn, Twitter, and Facebook accounts to make sure I stay on top of each person. You can set up groups, or what Contactually calls “buckets”, and configure the setting for each person such as how long you want Contactually to remind you when to contact someone if you haven’t already (30 days, 60 days, 90 days, 6 months).

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Which social media networks should I use to promote my new business?

Fitness Professional Online

Which social media networks should I use to promote my new business?

Hi Fit Pro and Thank you for the great question! Years ago it was easy to answer your question with a few simple methods of making and distributing flyers on car windows (making people mad), and placing ads in the newspaper (expensive).

Nowadays there are many more options for Fitness Professionals in marketing a new business. The following are a few that you can incorporate in social media as soon as you finish reading this:

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How do I handle clients that are not respectful to my program

Fitness Professional Online

How do I handle clients that are not respectful to my program?

Hi Fit Pro, TrainerLisa here and Thank you for your question, as this is a question you may have to ask yourself more times than you’d like during your career.

When it comes to clients, in a perfect Certified Personal Trainer’s World, your client would do the following:

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Is it recommended to “stretch out” clients once they are done working out? Is there a certain protocol when doing so?

stretch out

Is it recommended to “stretch out” clients once they are done working out? Is there a certain protocol when doing so?

Stretching your client can be a great service that you provide in your sessions. Partner stretching creates dynamic resistance and intensity that static stretching alone sometimes cannot provide. Also, some of your clientele might not be stretching as frequently as you’d prefer, perhaps because they don’t feel confident stretching on their own, they don’t have (or make) the time to stretch, or maybe they just don’t want to stretch. While studies on various kinds of stretching have shown mixed results, stretching your client can have a multitude of positive effects on their workouts in regards to the prevention of the injuries, increased range of motion (flexibility), enhanced coordination, and improved blood flow. Below are some important tips to remember on the correct protocol of stretching out your clients.

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Resistance Training for Special Populations: Supporting Evidence

Resistance Training Special Populations

There are many conditions and diseases in which resistance training is tolerable, and in many cases, beneficial. Clients may be categorized into one of the areas which we refer to as “special populations”. There may be any number of special concerns or protocols you might have for each area. However, resistance training, in general, even at higher intensities is safe and effective for most clients who may fall into the following special populations. If you find yourself serving people in these populations, you need not fear. Thoroughly educate yourself on the subject, but you can be confident knowing that there is evidence already in existence to support what you may design for these clients.

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How to Add Value and Profit

Fitness Professional Online

Swimsuit season is fast approaching and youʼve got the perfect program to get your clients beach- ready in no time, right? But is that their goal or yours? While your plan may be perfect, and your motives may be pure, you may be providing more of what you want and less of what your client needs. With a little extra attention to detail and understanding your clientsʼ needs and wants you can not only add more value to their program and fitness goals, you can also add more dollars to your bottom line.

Are You Listening?

Your clients are looking to you as their resident expert when it comes to their personal wellness. If a client says that their goal is to shape up, do you know what that means? Have you asked enough questions to get to their true motivation? Are you afraid to find that out for fear that you may not have a solution for them? Most fitness professionals shy away from areas beyond their expertise and while that is understandable, you may miss an opportunity to provide additional and welcome services and products. It all begins by actively engaging in a conversation.

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