The Hip complex: understanding the science behind both movement and dysfunction

hip

The foot is where movement begins requiring mobility to initiate daily and sport specific movements. However, the knee however, requires stability with daily movements, but more importantly, dynamic sport movements such as soccer or football. The hip, like the ankle, requires mobility, to perform such simple movements as sit to stand, climbing stairs and other functional movements. In this article, we will review the anatomy of the hip, common injuries to the hip, functional assessments and training strategies to work with clients with previous injuries.

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Launching Successful Club Programs

Fitness Professional Online

Without an effective launch process and strategy any new program will fail! It is important to have a formal process in place to evaluate, plan and then execute effective program launches including a detailed timeline with tasks, responsibilities and dates to ensure that a new program is successful.

There are several key areas to consider for any new program launch:

1. What is the Market for the new program?

Who is the ideal customer for this program (age, sex, profile, member, non-member)? The more specific and clearly defined the better!

Why will this particular program appeal to this group?

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How can I stress the importance of not drinking alcohol to clients who want to lose weight?

Fitness Professional Online

How can I stress the importance of not drinking alcohol to clients who want to lose weight?

As fitness professionals, we likely have had to talk with our clients about the subject of alcohol and the metabolic consequences of drinking alcoholic beverages. Drinking alcohol may be a part of our culture, but it doesn’t have to result in weight gain for our clients.

These tips below will help guide you and your client on the importance of not drinking alcohol for those who want to lose weight.

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The Foot and ankle complex: understanding the science behind both movement and dysfunction

Fitness Professional Online

The foot is where movement begins, from the initiating of simple functional movements such as sit to stand or walking, to climbing stairs, to more complex dynamic sport movements such as playing soccer, football, rugby, and tennis. The ankle and foot complex require proper mobility in order for the body to initiate movement, change direction and when on unstable surfaces, control from falling. In this article, we will review the anatomy of the ankle, common injuries to the ankle, functional assessments and training strategies to work with clients with previous injuries.

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Looking Ahead: Marketing for the New Year NOW!

Fitness Professional Online

Hi Fit Pros,

Happy September to you all, and I hope you’re ready and fired up for 2015! For those of you who aren’t (don’t worry, you’re not alone my friends), TrainerLisa’s here to give you some helpful tools to help you get prepared and ready to make 2015 your best year ever!

Planning for the New Year starts…NOW! Not in December, definitely not in January and maximally in November. The reason behind this is when it comes to marketing (trust me on this one), your competitors have already put the “5W’s/1H” of business and marketing! If you’ve already started thinking about what you want to do and what you’ve already done in the past, you’re already well ahead of the pack!

If you work in a gym or contract for a gym, often your hands are tied to what you want to do, but…if you work for yourself…your sky is the limit!

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Group Training Clubs: A New Emerging Fitness Club Model

A New Emerging Fitness Club Model

The rise of the low priced fitness club model has forced many traditional clubs to adjust their offerings and value proposition to remain viable. Low price clubs such as Planet Fitness can and do take significant market share from traditional clubs in their immediate geographic area. However there is a new club model emerging that can successfully compete side by side with low priced clubs and with traditional clubs, but with significant leverage in terms of cost to open and overall overhead and profitability.

A New Value Proposition

These clubs can be referred to as Group Training Clubs which have a completely different value proposition that resonates with many consumers even more than low price clubs or high end clubs with many amenities. The value proposition for these clubs is about guaranteed results through effective programming.

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Avoid Being Everything To Everyone

Fitness Professional Online

Big box gyms are everywhere. They made their mark in the fitness industry and paved the way for many successful business model practices. I am sure many of you realize the change that is here in our industry as we speak: the growth of group training and facilities geared toward specialty training. I think the big box gyms served their purpose but may be on a downward spiral. I also believe we are now reinventing the wheel and having to create a new branch of service and policies for the average fitness enthusiast. Did the big box gyms do a disservice to the fitness industry? Maybe yes? Maybe no?

I strongly believe that in order to fuel success you must pave a completely separate path from the big box gyms and demand a level of quality and service for your staff and clients like no one else. Separate yourself from everyone else! Why are you different? Fitness can be one of the toughest services to sell so do a damn good job of selling what you believe!

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