The misuse and misinterpretation of the media is as consistent as time. At a time where the media seems flooded with self-confessed “social influencers” using their “powers of persuasion” to promote cosmetics, clothing and other products devoid of any social or humanitarian benefit, it…
Birth Order is a great way to learn how to work with various people personalities. When you discover this exciting theory discover as their strengths and weakness, and start to learn to discover why their brothers, sisters, and other adults in their lives act the way they do. This book series is a great way to learn to identify with the various people we train.
I recently did a self-experiment. I posted 30 days of videos to my personal FB and IG accounts (#deepthoughtswithriver). As a recently converted digital nomad, my sister was legitimately concerned that maybe, out of isolation, I was talking to my dog (River) a bit too much. She may be right, but that wasn’t the point.
The point is that social media has become a place where people post things (images, memes, videos, etc) that only reflect the images of their “perfect” lives. Real life is far from perfect…we all know that.
Every personal trainer worth their salt knows that fad diets and exercise programs don’t work. According to a Business Insider report by Chris Weller, this is primarily because in most cases, the science behind these so-called revolutionary fitness hacks have been either blown way out of proportion or optimized to make a certain eating plan or workout appear more effective than they actually are. Unfortunately, these quick fixes are what sell and some personal trainers have started using them to build a solid client base more quickly. But is sacrificing your integrity for the sake of getting more clients really a good idea? Well, the short answer is no—and here’s why:
TV fitness celebrity Forbes Riley states, “open your eyes to new healing possibilities” in the foreword of my new book Healing Happens: Stories of Healing Against All Odds. She sets the tone for stories from eighteen health and healing experts who have helped themselves and clients overcome seemingly insurmountable challenges even when given six to eight weeks to live. From this research, there are four key takeaways to health, happiness, and success.
“Emotional eating” is a term for eating as a way to deal with stress by consuming alcohol, drugs, or other addictive agents. It may be an unhealthy way of dealing with depression, negative emotions, or something that is toxic in your life. But help is ready for healing. Just as a habit takes 21 days to conquer, you can overcome your emotional eating.
I believe that at some point in everybody’s life, we have that “thing” that forever changes the lens through which we see life. For some, it’s a loss, an accident, bankruptcy, or “rock bottom.” If you don’t know what yours is, then it hasn’t happened yet. But, it will. For my wife and I, that “thing” was the entire year of 2016. I won’t get into all the details because it’s not fully my story to share. Let’s just say it was a series of losses that forced my wife and me to say “F*ck it. Life is too short and too fragile. We’re going on the offensive.”
The personal trainer industry has experienced excellent growth over the past five years, with weight loss services and customized workouts being the most solicited services. Research indicates that the upward trend is poised to continue. Consumer confidence is growing and median incomes are expected to rise, meaning that Americans will have more to spend on health and fitness. Currently, income levels are nearly at pre-recession levels, which is good news for the health and fitness industry and the economy as a whole.
Whether you’re 16 or 60, working out is a way to ensure good health and a fit body. For adults aged 65 years and older, the CDC recommends at least 2 hours and 30 minutes of moderate-intensity aerobic activity every week and muscle-strengthening workouts at least twice a week. Having the motivation to exercise when you’re older can be a challenge, but wearing the right fitness clothes can make you look forward to sweating it out in the gym or outdoors. Even the fashion industry knows this as it has caught on to the demand for beautiful and functional fitness wear dubbed as athleisure clothing which has an estimated market size of $44 billion in the US alone.
As a fitness professional, you most likely want your website to attract new clients, provide information about yourself and your services, and share health and fitness information/instruction as a resource for current clients and the fitness community at large.
These goals definitely overlap. When prospective clients come to your website, they will be interested in your professional background, your services, and your expertise.