Contributing to Your Client: Three Keys to Aligning Inner and Outer Goals

What would it be like to have your clients walk away not only achieving their goals but also feeling great about their experience with you? What is behind the motivation to have a healthy body and lots of energy? The desire to be happy! Even if someone truly just wants to improve the physical condition of their body, they likely got to where they are because of feeling like they lack in some area. What good is a healthy body if you are not happy? You can take things up a notch for your clients by including an individualized inner wellness program that assesses the three following areas.

How is your client breathing?

Breathing is the foundation of our existence. Without it, how would we be alive? The way we breath can trigger the parasympathetic nervous system to relax the fight or flight response. We have a sharp quick inhale when we are met with a surprise or fear, or a long slow exhale when we make a sigh of relief. If you start to listen to the quality of your clients’ breathing, you can learn a lot about their attitudes.

9 Scientific Principles Of Success

Is there a simple formula for success?

In 2011, motivational psychologist Heidi Grant Halvorson published: “Nine Things Successful People Do Differently.” Scientifically proven, these 9 strategies provide a useful framework for both setting and reaching challenging goals. Let’s quickly run through them in a checklist fashion to see how you might apply them:

1. Get Specific

With the amount of information each one of us processes daily, it’s easy to get overwhelmed, diluted, or thrown off-course.

So it’s vital we gain a crystal-clear idea of exactly what success will look like once we achieve it (whatever “it” may be).

Don’t Forget Why You Started

I remember growing up as a kid, my father NEVER smiled. I think I was about 12 years old before I ever heard him laugh. But right around the time, he hit his mid-50’s, that all changed. I remember it was right around the time he left his job as a middle school principle to go back into the classroom to teach.  You couldn’t stop him from laughing. And truth be told, he was the master of horrible jokes…and forgetting punch lines. As we both grew older and I became more insightful, I referenced this change to him and asked him what caused the shift? He said, “because I went back to doing what I love.”  Instead of being on the administrative side and feeling like he was more of a disciplinarian, he was able to go back to what he got into teaching for in the first place…to mentor and mold the minds of his students each and every day.

4 Ways to Rejuvenate yourself this weekend

As a personal trainer and business owner, you certainly have a lot going on. Between training clients, managing the business, and pursuing opportunities for growth, it can be hard to find a minute to relax. Yet YOU are the most valuable asset in your business, so this weekend it is important to let go of work and give that valuable asset a chance to recharge. Here are four tips, from various experts, on how to get the most out of time off this weekend:

Life coach Lori Deschene, founder of, says the first step to unplugging this weekend is ending friday well:

“It’s hard to relax on Saturday if you failed to return four important calls, file important paperwork, or finish a marketing report on Friday. Think about all the work-related things you tend to think about on the weekends, whether it’s your Monday meeting or a weekly report. Then, take care of it as best you can before you leave.”

Post – Marathon Blues

You have been working hard for the past 18 to 32 weeks and then race day approaches and goes. The miles, the workouts, and the planning are all part of a plan that gets you ready for the race and produces a purpose in your life and a plan for staying fit. It is an exciting time, but, after all, the preparation is over, often times the blues can set in.

After training for a long-distance event, post-marathon blues can occur as you complete one event and feel depressed and empty as you transition to not having a goal. This is caused by a depletion of choline, a precursor for mood-regulating neurotransmitters like dopamine and serotonin. It can cause low energy and depression in most runners.

Continuing Education

Hi Fit Pros,

TrainerLisa here with a subject that is very near and dear to my heart…Continuing Education! As an AFAA CEU Provider and someone who is very passionate on keeping current with my personal certifications, I’d like to give you my intake on this awesome subject!

What are CEU’s/CEC’s?

CEU’s/CEC’s stand for Continuing Educational Units or Continuing Educational Credits, and this is a MUST upon receiving your certification(s). Every certification regardless of if your certified as a Personal Trainer, Group Ex, Spinning, Yoga, R.I.P.P.E.D, Turbo Kick, Pilates Instructor, or Zumba, Crossfit or any other fitness professional certification or modality, staying current in our industry is not only a smart thing to do, but in most cases it. Is. MANDITORY!

The Evolution of a Personal Trainer

You’ve heard the classic story: He started in the mailroom and now he’s running the company! Personal training is no different than any other business – you must start from the bottom and work your way up. As far as I see it, a career in personal training should follow this timeline:

Late Teens and Twenties

This is the time to pay your dues by working for others. It is an opportunity to build up clientele, experience, and capital. Physically you will peak, but you have a lot to learn. Education is extremely important during this period. As I’ve said in the past, “the more you learn, the more you earn!”

Take-home message: Crawl before you run!

Looking toward the New Year

This is time of year when many of us think about resolving to make changes in our lives. What if we shift the way we think about change. Typical resolutions like, “I’m going to quit smoking, I’m going to lose weight, I’m going to exercise more, or I’m going to eat better” are secretly admissions of past years sins. By naming specific activities we are narrowing our life’s focus to a few ‘bad behaviors.’ Why not focus on what we really want out of life, and then make sure our choices are in line with that path. Let’s challenge ourselves to think about our upcoming resolutions as the creation of new opportunity, not as a rejection of a current lifestyle. Resolutions should be approached from a perspective of embracing a New Year with new possibilities, recognizing all that the previous year has given us, and welcoming in more.

Group Training Clubs: A New Emerging Fitness Club Model

The rise of the low priced fitness club model has forced many traditional clubs to adjust their offerings and value proposition to remain viable. Low price clubs such as Planet Fitness can and do take significant market share from traditional clubs in their immediate geographic area. However there is a new club model emerging that can successfully compete side by side with low priced clubs and with traditional clubs, but with significant leverage in terms of cost to open and overall overhead and profitability.

A New Value Proposition

These clubs can be referred to as Group Training Clubs which have a completely different value proposition that resonates with many consumers even more than low price clubs or high end clubs with many amenities. The value proposition for these clubs is about guaranteed results through effective programming.

New Year Promotional Planning and Ideas

It’s September. The year has gone by fast, right? Think about how many times holidays or other opportunities have come and go and you didn’t have a promotion ready and you missed out. Now, let’s think again, is it too early to start thinking about the New Year? What will likely your biggest and best time of year? No, it’s not. Let’s start to look at how you should be preparing for when that time quickly approaches.

We need to acknowledge a couple of things. People like resolutions. They like new starts. A new week, and especially, a new year is a perfect time for that. No other goal is as front and center in their mind as losing fat they’ve gained that year or over the course of several years. Most people who are coming to us are looking to lose a significant amount of fat. Yes, it’s a short term mentality to try to remedy that, but it’s your job to entice them in, educate them, and keep them on board for the long term to eventually reach those goals.


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