Fitness Professional Online

Fitness Professional Online Show 017: Ron McKeefery

iTunes link : https://itunes.apple.com/us/podcast/fitness-blitz-radio/id1385238100

Welcome to the Fitness Professional Online Radio Show where you get access to fitness industry news, tips and insights from professionals around the world. Visit us at FitnessProfessionalOnline.com and now, your host, Doug Holt.

Doug Holt: Hello everyone and welcome to the Fitness Professional Online Show. This is Episode number 17. I’m your host, Doug Holt, and I’m excited again to bring you a strength coach and somebody that has also developed a side business in the industry, something that we all look to do. But this person has actually done it very successfully and continues to grow as well as giving back to the industry that he loves.

We got Ron McKeefery on the phone and I’ll read Ron’s bio to you. It’s going to be long but I’ll give you some of those just kind of an intro to so you got an idea of what to expect. Ron is a nationally recognized leader in the area of sports development. In fact, a Professional Football Strength and Conditioning Society awarded him the Under Armour Collegiate Strength and Conditioning Coach of the Year. He’s been sought-after industry speaker. He has even lectured for the National Strength and Conditioning Association, the Collegiate Strength and Conditioning Association, and numerous major universities.

Back in 2013, Ron was honored as a Master Strength and Conditioning Coach by the Collegiate Strength and Conditioning Coaches Association (CSCCa). The Master Strength and Conditioning Coach certification is the highest honor that can be achieved as a strength and conditioning coach, representing professionalism, knowledge, experience, expertise and longevity in the field.

Ron has been published in the National Strength and Conditioning journal, American Football Monthly, and Stack Magazine. Ron has served as a strength and conditioning coach at both the professional and collegiate level. Working with such professional organizations as the: Cincinnati Bengals (NFL), Kansas City Royals (MLB), Tampa Bay Buccaneers (NFL), and the Berlin Thunder (NFL Europe).

Currently, he is the Director of Strength and Conditioning at Eastern Michigan University. Prior to Eastern Michigan, he was an Assistant Strength and Conditioning Coach for the Cincinnati Bengals, Director of Strength and Conditioning for the University of Tennessee, and spent 10 seasons with the University of South Florida (Div I BCS level). In his time at South Florida the Bulls transitioned from Div I-AA to the BCS Big East Conference.

He has coached 30 NFL Draft Picks, including a first round Draft Pick and Pro Bowlers. He has numerous All Americans, NFL free agents, and All Conference Selections. McKeefery earned a Master of Arts degree from the University of South Florida in Adult Education and Bachelor degrees from Ottawa University in Biology and Physical Education. To find out more about Ron just go over to RonMcKeefery.com. You can also look at that link in the show notes.

As you can tell Ron has got all diverse background. He’s done it all. He also runs a successful online podcast and online video which we’ll dive into a little bit in this show. We’ll be covering Ron’s success stories, some of his failures, some of the books that he thinks got him to where he is today, and where you might see Ron in the future. Let’s bring on Ron.

All right, Ron. I imagine a lot of our listeners already know who you are but for those that didn’t or haven’t heard of you before, they got a taste of your bio. You’re doing a little bit of everything but let’s go a little deeper. Can you tell us kind of where you started and how you got to where you are today?

Ron McKeefery: Sure. I appreciate you having me on the show and it’s fantastic. I got into strength and conditioning at pretty much a typical story as a young athlete, became a self-made athlete and found a home in sports and found a home in the trading part of it because I was so driven to succeed on the field that I just want to do anything and everything and obviously the biggest bang for your buck was on the weight room. I felt the most success there.

So I’d read every muscle and fitness magazine I can get my hands on and as soon as I was old enough to start personal training or working in the gym. I started working on a gym and it started off as a valet and it moved to a and then moved to a personal trainer and that’s kind of what I did through college to kind of pay the bills in the summer.

While in college, I thought I wanted to be a doctor and so I took biology and but all the while I was trying to figured out what aspect of motion that I wanted to go into so I thought orthopedics and sat in on a couple live surgeries. That’s just wasn’t for me. I didn’t have the stomach for it and physical therapy but then I didn’t want to work with a 70-year-old that didn’t want to walk again. I wanted to work with athletes and I wanted to make sure of that.

So about my junior year, someone mentioned “strength and conditioning” to me. I went to a small school so one of our football coaches was our strength coach and really told me about this profession and how it existed and I was like “Man, that’s perfect.” I could see kind of use my love of science in the body and combine that with the passion and the things that I did trying to make myself an athlete.

So I reached out to every strength coach I could possibly find. This is really kind of before internet and the ease of finding everybody and wrote 270 something letters and got about 260 something rejection letters about opportunities. And I just kept pursuing it and finally was able to get a spot with the Royals as an intern and work throughout that great season in the world series this year. I did that so that I could kind of say that I was working with pro-athletes and then went to Tampa Bay which is I wanted to be football.

In the reality, as I probably always seen myself as a football coach but my area of expertise is the human body and strength and conditioning, I mean, that’s kind of how I approach it and I’ve always had to kind of stay around the game. And so it taught me some great experiences, Tampa Bay Bucks, NFL Europe, Cincinnati Bengals, University of Tennessee and I was very fortunate the Bengals last year, one of my head football coaches, my senior year who we went 1 to 9 in my junior year was one of the worst years in my life to turn around and go 901 with a new coach. First year head of football coach, 26 years old. As a 21-year-old senior and he got a big break this year. It was ahead football coach division one and he brought me in and we’re changing a culture together and that’s kind of the whole story in a nutshell there.

Doug Holt: That’s fantastic and there are a lot of nuggets in there I think for people listening. One of those is you went above and beyond. You didn’t give up. We’ve heard that so many times from successful people like yourself. I was fortunate out to hear Jack Canfield speak. He’s writing success principles and all the Chicken Soup for the Soul books. One of the stories he shared and I think he probably shares it a lot where it’s like yours. He was rejected. He and Mark Victor Hansen were rejected 243 times over I think was a 4-year period before they actually got those books published. I mean, I think they’ve been publishing every language now.

Ron McKeefery: Yeah.

Doug Holt: So I mean if he would have stopped like most people stop actually getting these rejections, we would never see those books and he wouldn’t be probably the person he is today. But like you, you’ve reached out to all these strength coaches and you didn’t stop to look at the rejections, you just kept pushing forward, I think. That’s something I see with everybody that I interview or I get a chance to meet that’s been successful is that fortitude to keep pushing forward.

Ron McKeefery: Well, I couldn’t agree more. In a society that we’re in now, with this generation IY type of society where it’s got to be instant gratification with young coaches that I mentor and just telling people. It’s not going to come easy and you think great in life doesn’t come easy. There’s got to be a challenge there and even with my own kids. It’s like “Okay, you’ve hit a wall. So you’ve hit a wall, big deal.” What are you going to do about it? Are you going to stand there and throw your hands up and pout about it or you’re going to jump over the wall, go around the wall, you’re going to dig a hole?

At the end of the day, you got to be able to prepare if you want it bad enough to run through the damn thing and go get what you want and I think that you are right. You’re absolutely right that if you want to go after something and achieve it, you have to have that kind of laser focus and that kind of passion to make it happen.

Doug Holt: Yeah. Absolutely. You told us about when you reset back with the rejection letters obviously, push through. But tell us about one of your win, something that sticks out to you that you’re really proud of.

Ron McKeefery: There is so much. Every day, the great thing about my job and the reason why, a lot of reason why I went into the industry and got as soon as well is because of the day-to-day interactions with the athletes. And as a football coach, you go out recruiting in the off seasons and you’re kind of upstairs until practice but with strength and conditioning just like the home. It’s where everybody comes. In my office, you got a couple of chairs and it’s almost like a psychologist office and you deal a lot of deals.

Anytime we can give an athlete to basically have win their own life is a win to me. But early on in my career, just like, coaches, you got your passion and your energy and everything kind of takes on and you end up a sweat in the small stuff. We had an athlete, I won’t use names. But we had an athlete that was pretty good athlete. Ended up getting traction on the fourth round but was head to head drug problems and come from the broken family and really hand no structure in his life and that kid, him and I, we battled through the mill every day. It was just like because I’m a bit rigid. This point is as rigid as they come when it comes to accomplishing a task.

So we battled and in long story comes to a pro day and he’s high and he’s walking around and talking to scouts. And it was so bad, it’s embarrassing him. It’s embarrassing our program. It’s embarrassing me and so we had a big confrontation about that and ultimately, he goes on and plays on his own. He washes out of the NFL. Broken family, broken life, not having the skill set to succeed really kind of turns on bad times.

And all through that, even though we had our rifts he always would reach out, a message there, an e-mail there, phone call or whatever. Well, long story short he ends up listening to marines and goes in and becomes an officer and they’re Special Forces, the martial act and comes back into my office. He’s got dressed loose on. He looks freaking on his stud and comes in with tears in his eyes and gives me a big hug. He’s like, “My coaches are only one that would put on my stuff. He’s the only one.”

Doug Holt: Wow.

Ron McKeefery: And so anytime that I get a guy to come back like that or a phone call or a wedding invite or I got this job coach or whatever, that’s a win to me. And so it’s hard sometimes on the day-to-day where you’re like, this knucklehead won’t go to class. He’s not giving me everything he’s got but later on you’re playing seeds that you’re going to reap down the road and that’s the best part.

Doug Holt: What a fantastic story. I think people just entering this field maybe do not realize how much impact they actually have the potential to do this. Not many jobs that allow you to do that really.

Ron McKeefery: Well it was surely is to love and recruit and all that. It’s the love about this job that makes a comfortable life. You walk in the door every day and you have a plan. And until you’ve got all kinds of motivation, you’re excited. Sometimes you have to get yourself there but in all side you get to the way or you’re going to get smacked in the face. It’s not easy being pushed outside your comfort zone. It’s not easy but that’s the only way to elicit a muscular adaptation or to get better in any way and so you have to set goals and you have to work to achieve them. You have to deal with setbacks and you have to work as a team sometimes. You have to spot your teammate. You have to push your teammate.

There are so many life principles that are applicable in that one hard session that if you just take the time to point those out as they go, you can really contribute to your client’s life, your athlete’s life or every time when we work out with my kids and my wife. Its great opportunities within your own family to present growth opportunities.

Doug Holt: Absolutely. Ronnie, in my opinion you’ve been very humble because you’re not only a strength coach. You got a lot going on. We talked a little bit off air about that and I’ve also been following you for quite awhile. Talk to me a little bit about what made you start your own video blog and how your online business came about.

Ron McKeefery: I was working at University of South Florida and we had a change at the top in a situation where they let the head football coach and I disagreed with it and they brought a new football coach in. And in that process, they basically told me that I may or may not have a job and at that point we had taken the program from scratch and then within 10 years I had it to 1A and six straight ball games and as high as number two ranking in the country and beating some really big programs.

I’ve been named “Collegiate Strength Coach of the Year” and that just didn’t fit well with me that I have the ability being fired when it had absolutely nothing to do with me and we’ve had all kinds of success. And so I started searching and what happens in this field is like most people is that all of a sudden something happens and you’re kind of forced out either by age or by being fired or you don’t feel like moving across the country with your family or whatever and I’ve constantly tried to find a way in this profession to stay doing what I love to do. And rather getting out and doing something else with I’m not necessarily trained in doing. I’m not trained being athlete director. I’m not trained fairly to go open my own performance studio or whatever.

And so I started researching and that year, I read about 50 business books and my plan was to continue to work with the strength coach but build up a side business and eventually say, “See you later. I’m tired of being in somebody else’s hands.” So I took a job working with the military and in special forces and got offered a really good deal. A really good [inaudible 00:14:48.08] that good turned out. It was kind of all the things that I’ve been working for in my career to work at a high level and a major program and good money and all of things.

But I never really lost sight of the fact that there is that volatility and those opportunities where in coaching you’re not always going to make the money you want to make and I always going to work for the guy you want to work for. You don’t necessarily always want to move halfway across the country to better your situation or whatever. And so you had a challenge there trying to figure out how I can create a side business that would yield itself to my career which is a job and in some of course. But also kind of satisfy that need if my family was ever put in situation where we needed income.

So long story short, I kind of built it of the platform of education. I’ve always kind of seen myself training the coaches or teaching the coaches and so everything that I’ve done is built off that platform of education. I have Iron Game Chalk Talk, the podcast where it came about because I was visiting much strength coaches when they got fired from Tennessee again because of a change at the top and had absolutely no control.

Everybody, athletes, parents, coaches, all up to what we were doing but because there’s a change at the top that changed and affected my situation. But I was traveling around. It was costing a lot of money so I started escaping and one of my coaches, one of my assistants came over and he’s like “Man, you need to record these and share them” because it’s great information and that’s kind of how that podcast came about.

So now I interview top strength coaches because as that young strength coach coming out of that small school, I couldn’t get an audience with the top strength coaches. I couldn’t sit down and talk to them. So what I try to do is I try to put them in a room with me and another strength coach talking this up so they can get that introduction and learn from those coaches.

And then, I created a couple of side products one being the strength coach basic training which is an online internship. I take on several interns every semester and would schedule. We couldn’t take that many and not everybody could afford to come so we put it online and then we have Strength-OnDemand.com and that’s basically on my archive Strength and Conditioning Clinic presentations where there’s always great clinics every year but you can’t go to all of them. The same that all that content to kind of go into waste.

Doug Holt: Yes.

Ron McKeefery: And so now, I partnered with some people and we put these clinic presentations online to where you can access them from anywhere on your mobile device or anywhere you got internet connection and so you could kind of learn on your own time and those were things that I was looking for and so that’s why I created those. It’s lead to those small business and I’ve been blown away by the success of the podcast and all that. I thought there might be five people including my mom to listen to it but there are pretty good audience there now and seems to be doing pretty well.

Doug Holt: Yeah. I think that’s a testimony to you. I love it, personally.

Ron McKeefery: I appreciate you do.

Doug Holt: Yeah. I think you do a great job within. I think it shows that you’re adding value by giving back and looking at yourself as a young strength coach not having that option. You’re really providing that in place in a new trails for everybody else and I think it’s a fantastic resource so I really enjoy it.

And everybody listening here, you really should go to your website and with iTunes and download those because they’re great interviews. There’s a lot of nuggets in there. A lot of great information and as a young strength coach or personal trainer or a chiropractor or anybody else, we have a lot of people listening to this show but there’s information solely for everybody.

Ron McKeefery: Absolutely. And we try to talk about things that you and I a little bit off the air about this but getting outside your comfort zone and so we try to bring in chiropractors. We try to bring in sports scientists and we try to bring in personal trainers in different disciplines because you can learn from everybody and when you close your mind to just your niche and you have a feeling that tops your potential.

Where I’ve been always, where I’ve gotten to become the best strength coach I could possibly be is when I challenge myself outside of my comfort zone, outside of my little niche. And so I would encourage anybody to listen to not just my podcast and yours but a business podcast and a leadership podcast and money management podcast. All those things affect you and your career and in your role.

Doug Holt: Absolutely. I mean, plus just dealing with other people. In fact, this morning I got up at 5:00 in the morning and went out for a jog listening to the Tim Ferriss’ show and his interview with Tony Robbins talking about money. So something totally off of my profession field but I can bring that back and help people in just start chatting with them about the things that go on their lives as you know.

Ron McKeefery: No doubt.

Doug Holt: And one of the other things you mentioned, you and I talked a little bit at the soft line, I want to encourage everybody else to go to your website to check this out. But you have a list of books and something that I find rare in our industry, in the fitness industry or any industry that’s outside of businesses, you list those business books you’ve read. I’ve read most of them, not all of them but I’m going to catch up to you eventually. Fifty books a year, so it’s very ambitious. But I think that’s great. Is there one book that you can point to at a pivotal time in your life that you thought, “Hey, this book had a huge impact on my life?” And what was that?

Ron McKeefery: I really enjoy reading and I try to do that more than I watch TV or anything like that and with the iPhone and different devices now with audible books and just anytime you got extra to your phone then able to read a book, it’s kind of hard for me because that’s what I enjoyed doing. But what I’ve gotten to know is I try to read a book a week and it’s not always reading, it’s listening sometimes and I do exactly what you mentioned. I’m listening on it on the car or I’m on my run or whatever.

I try to knockout a couple of things at once but I try to rotate between a leadership business book with a family-oriented book with a straight business in the next week being straight leadership book. I kind of go on a three week cycle like that. So a book in my past that had that had a significant influence on me, what I got to do is that there’s potential that I would be getting fired from South Florida. That’s when I was like “Okay, I want to boarders or whatever books it was. Barnes & Noble.” And walk it around and I see Tim Ferriss’ 4-Hour Workweek, right?

Doug Holt: Yeah.

Ron McKeefery: Well, that sounds pretty good because I’m working about 20-hours-a-day. And so I grabbed it and I started coming through it and I ended up buying that book and I read it cover-to-cover in 24 hours and I was just absolutely blown away by outsourcing and affiliate marketing and I was that guy that was on the website that was clicking everything on the right-hand side and come up being like “Yeah, that’s a great recommendation” click.

Doug Holt: Yeah.

Ron McKeefery: And I did have no clue that people are making money off of that or whatever, that there was a whole business in all different side do it. And so I mean I was just really blown away by all these different concepts and these batching and all these different things. And so that really had a tremendous impact on me because it really got me outside of just starting to the machine realm. I started to really challenge myself to read a lot of more business books. So one of those books was E-Myth Revisited by Michael Gerber.

Doug Holt: I have that book.

Ron McKeefery: It’s awesome and it’s still applicable to any business in any career and what I ended up taking from that was it talks about to be a successful businessman, or a strength coach, or a personal trainer, or chiropractor, whatever you want insert, you have to be three things. You have to be a great technician, you have to be good at your job so they used the example of a plumber.

When you’re a plumber and you start your own business, you’re a great technician. You know how to do plumbing. But you don’t always know how to run a business. So you also have to be a great manager and you have to manage time, you have to manage people, you have to manage resources and that’s where a lot of strength coaches fail because they either start their own gym or their business and it’s like, “I didn’t go to school for that. I learned by contrary” and the crowd cycle and whatever about it, learned money management and people management.

And then the last thing is that you have to also be an entrepreneur. You have to be forward-thinking and that’s where like older strength coaches, they struggle because it’s like, “I’ve done this for 20 years. It works so I’m going to stick with this,” but the athletes are changed in 20 years.

Doug Holt: Yeah.

Ron McKeefery: And so you have to constantly challenge yourself to be the best version of yourself and challenge your ideals, your way of thinking. And so to think about it is you can’t be just one of those things or be dominant on one of the things. You have to be equally good in all three if you’re going to be successful. If you’re such a great technician but you can’t manage people, you can’t head up so far on the clouds as an entrepreneur but had no fall through as a technician.

Doug Holt: Absolutely.

Ron McKeefery: And so those are two really good business books that kind of got me out of just reading strength and conditioning books and actually those are big two that were effective that had major influence of my life.

Doug Holt: Yeah, and two of my favorite books as well. I’ve read both of them multiple times at different stages of my life and they’ve gotten different things out of them both times and highly recommend it. For those listening up, I’ll put this in the show notes as well as a link to your book resources that are on there because all the books you listed are fantastic. Again, I’m going to have to try to catch up with you but we’ll get there someday.

Ron McKeefery: Yeah. I need to update that list but it’s definitely like I said challenging stuff in getting yourself on some sort of schedule. That’s the biggest thing and I’ve challenged myself to do that for the last three years. If you try to knock one out and like I said I mean sometimes it’s in audible book that I can listen to in an hour and I can because that’s my list. I can do it whenever I want , right?

Doug Holt: Yeah.

Ron McKeefery: But it’s really just kind of finding something different. So right now I’m reading the book. I think it’s fantastic. It’s called Raising the Modern-Day Knight and it’s all about basically raising your children. In middle ages, it was all men knew, your children knew when they reached adulthood. They had ceremonies and they had different task that they had to complete and all these things. Now, it’s like when is your son a man? When he had sex for the first time? Or when he gets his driver’s license? Or when he turns 18? Or when he leaves the house for college? When is he a man?

So as much as we focus on our professional lives, if things aren’t right home then you’ll never have the success you’re capable you’re having in your professional life. It’s so important to make sure that you get some sort of schedule but I would encourage everybody listening to make sure to factor in with family and there as well. And work is hard on your family as you do on your profession.

Doug Holt: Absolutely. There may have things ongoing right at home that’s not going to go right anywhere else. It just boils over and everything else you do.

Ron McKeefery: No doubt.

Doug Holt: Very true. We’re running out of time here but there’s so much that I want to cover so I definitely want to have you back, Ron. But before we go, someone just starting out in the industry whether be personal training or a strength coach or someone making a move in the industry. Maybe they’ve been a strength coach for 10 years and just been afraid to make that jump. What advice would you give them?

Ron McKeefery: Yeah. It’s a great question. I think where I’ve spent most of most of my time kind of mentoring my younger coaches and now because there is such a demand in profession from the sacrifice required to do it and get into it, to just limit a job opportunities and things along those lines, it’s really defining when you close your eyes at night “Where do you see yourself the 10, 15, 20 years down the road?”

Sometimes it’s that’s hard on a young coach because you’re usually envisioning without a family and saw things change how you drastically view your career once you have a wife and have kids. So I encourage you to make sure that’s there but ultimately if you would wake up and you would go to work and you didn’t get paid a dime, where would you want to go? And having at least a focus. And so that’s a pro-strength and conditioning. Well then the route to be there is to go volunteer and make connections and network and stay there you get a break. That’s basically how that was.

If it’s college strength conditioning then you need to go and you need to get your graduate degree. You need to go get some practical experience working in different college settings. You can then continue to network and take the low paid assistant to get the higher paid assistance. Eventually, possibly get a head coach and head coach exam. But in there, there’s always loop holes. There’s always pitfalls along the way.

So if you see yourself owning your own performance studio and train people then there’s really no point doing and making all those mistakes as a college strength and conditioning coach, company call these mistakes as performance. A studio owner, who had every job, it’s specific to it and you kind of start yourself all over again if you get out of it.

So what happens lot of time is that you’re GA, you can’t find a job. You go take a performance job. Now you’re out of the business kind of college regular sheen. It’s hard to get back in so you take a little bit less of the job and he probably should and it’s just this constant flow of sacrifice. If you have a laser focused for me, that later focus will then I wanted to work the highest football.

So like when Kansas City Royals offered me a $65,000-$70,000 job right out of college, could be the triple A guy. I said no taking unpaid internship with the Tampa Bay Buccaneers. But that was not an easy decision because you’re looking at money versus no money but I knew that I wanted to be working for the Cincinnati Bengals later on my career at University of Tennessee later on my career and not being just with the Kansas Royals. And so the more laser focused your vision is for what you want To accomplish, it push those guard rails up for you to stay on track and that would be the advice that I would give.

Doug Holt: And it’s fantastic advice for everybody and any career. That’s great. Ron, obviously people want to know more about you. Where can they find you?

Ron McKeefery: Well, probably the easiest way is in my website at RonMcKeefery.com or Twitter at @rMcKeefery or Facebook, any social media. I’m pretty active on all that. There’s got no point where it becomes difficult to keep up with all the e-mails and the texts and the different things but I always respond. It might take a month or two but I always respond and I really do truly have a passion for helping the young professional. So absolutely send questions, anything that I can do to help. Please feel free to reach out and then I’ll do my best to put a lot of those into a show and getting an expert on answer question that we all may have.

Doug Holt: A great way because then you can help out so many more people.

Ron McKeefery: Absolutely.

Doug Holt: What is your VA on your e-mails, Ron? We’ll get all that Tim Ferriss on the 4-Hour Workweek.

Ron McKeefery: That’s right.

Doug Holt: Great. Thank you so much for that being. I know you’re a busy man, I really appreciate and on behalf of everybody that’s in the strength and conditioning world, the fitness world, thank you for all that you do for the industry and then making it a better place for all of us. So really thank you. I really appreciate it.

Ron McKeefery: Likewise and truly I appreciate it. I’m so glad you got this podcast back up and going and all the things that you do, things that you put out there. Everyone listening, it is a tremendous amount of work to continually put resources out there for people and to do it with a pure heart and you’re constantly doing that and for all the things that drove me in your direction and now we’re able to connect and I just truly appreciate anybody that puts that kind of sacrifice in to help others out. And so I appreciate all you do and thank you so much for having me on the show.

Doug Holt: Absolutely. We’ll definitely have you back on if you’ll come on again, Ron. Thank you.

Ron McKeefery: Anytime.

Doug Holt: Thanks again for Ron taking the time out. I know he’s got a busy schedule there with his athletes. So many different nuggets to take out of there. You guys should all take Ron’s dedication and devotion, the heart when he is talking about how as a young strength coach getting rejected over 200 times or actually hearing from people as well as losing a job and then turning that around who become an amazing entrepreneur. Somebody that I really admire. He’s done a lot of great stuff.

So make sure to listen on this episode again. Check the show notes and definitely visit Ron’s website. There’s a lot there to offer. A lot of great free resources as well as his recommendations. It’s just amazing to have a mentor like him that you can take advantage of in this day and age on the internet. Somebody who follow and look up to. I know I certainly do and I hope you guys do as well. That’s it for us today. If you have any questions, go over to FitnessProfessionalOnline.com or e-mail us at radio@fitnessprofessionalonline.com and we’ll get back to you as soon as we can. Also check us out on Facebook. That’s it. Have a great day.

Thank you for listening to the Fitness Professional Online Radio Show. You can share your thoughts and join the discussion on this episode by going through our website or on Facebook.com/FitProOnline. Let us know what you’d like to hear on future shows and please feel free to contact us via e-mail or give us a call at (805) 500-6893. We look forward to hearing from you.

Links and Resources Mentioned in this Episode:

Books Mentioned:

Jack Canfield’s Book 

Tim Ferris’ Four Hour Workweek 

E-Myth Revisited by Michael Gerber

Raising a Modern Day Knight

Sources from Ron:

Ron’s Podcast – Iron Game Chalk Talk – on iTunes

Strength and Conditioning Education – On Demand

Ron McKeefery’s Website

Ron McKeefery’s Twitter

Collegiate Strength and Conditioning Coaches Association (CSCCa)

 

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