About SCW Fitness Education
SCW is an internationally recognized educational organization that provides hands-on certifications and continuing education courses and conventions to fitness professionals in multiple disciplines nationwide. For the past 31 years, since 1987, Personal Trainers, Group Exercise Instructors, Small Group Training Leaders, Aquatic Exercise Professionals, Cycling Teachers, Mind-Body Experts, Sport-Specific Training Educators and many more have obtained their certification through SCW.
This outstanding Family of Leaders also supports Managers, Directors and Owners of clubs and facilities nationwide with our business and management tracks. As the largest conference leader in the world, MANIA® offers nine Professional Training Conventions annually in New York City, California (San Francisco), Florida (Orlando), Atlanta, Dallas, DC, Philadelphia, Midwest (Chicago) and Boston. SCW serves over 10,000 health and wellness professionals at our events, and we reach more than 200,000 virtually through our SCW OnDemand program and Online Certifications and Continuing Education Credit (CEC) programming.
We have traveled from a bedroom in a third floor walk-up to a corporate office coordinating a staff of 28. We’ve watched the emergence of step aerobics in 1989, experienced the onslaught of kickboxing in 1999, the excitement of Pilates and yoga in 2002-03 and became a major distributor of choreographed programs as the Midwest distributor of the Les Mills programs in 2005. Of course we’re not done! We constantly keep track of industry trends and are always gearing up for the newest programming as it’s released in the marketplace.
Our educational division, SCW Fitness Specialty Certificates, has developed high-quality specialty certificates on topics ranging from Pilates to Pregnancy and from Aquatics to Aging. We have also produced almost 400 DVDs and are the largest producer of fitness instructor training DVDs in the world. Additionally, we have produced numerous instructional and workout DVDs to companion QVC and in-home fitness products.
SCW Fitness Education remains committed to providing the finest instructors’ education programs, fitness certificates and continuing education DVDs/videos in the world!
Position in the Industry
Customer satisfaction has never been as high! Personal attention, sensitivity to needs, and above all, attention to detail and the “we try harder” approach has earned us a cornerstone in the health and fitness education industry. SCW has gone beyond local borders and advanced into a national position, while maintaining its regional influence. This is the reason that each MANIA convention can bring you cutting edge programs and education.
To meet the needs of the rapidly growing number of personal trainers in the fitness industry, SCW Fitness Education has augmented our programming. In addition to our expanded cert program, SCW’s workshop offerings have grown to include many more personal training-specific courses including those which address the needs of the many special population groups whom the personal trainer now frequently serves.
As groups, such as children and seniors, have become more physically active, there has been a growing need for personal trainers to assist these groups with their fitness needs. SCW Fitness Education continues to live up to its reputation as the leading source of affordable, quality education for those who need it – including the mass of personal trainers who now make up a healthy percentage of our customer base.
Group Fitness Instructors
Back in our humble beginnings nearly twenty years ago, group exercise instructors were our sole customers. At that time, hi/low aerobics was the rage, followed shortly after by step aerobics. SCW Fitness Education, then known as Sara’s City Workout, tailored its workshops and videos to meet the needs of the fitness instructors of that era. The focus was on quality education.
These fitness professionals have stayed with us over the years, as we have with them. With a customer base of nearly 20,000 group exercise instructors, SCW Fitness Education continues to tailor its offerings to the areas in which the trends in exercise take the industry. Our MANIA event workshops and specialty certificates still focus largely on the needs of the group exercise instructor, but in many more areas than anyone could have imagined two decades ago. From Pilates to aqua, yoga to cycling, kids’ programming to strength training, and so much more, group exercise programming remains our greatest area of concentration.
Through our MANIA fitness conventions we provide live group exercise training which travels with our customers across the country. Through our home studies and videos, we offer instructors additional and cost-effective opportunities to train with the best in the business. SCW’s mission remains as it was when the company was first conceived — to provide affordable, safe, and cutting-edge fitness information to fitness professionals throughout the world.
Contact SCW Fitness Education
SCW Fitness Education;
3675 Commercial Ave.;
Northbrook, IL 60062
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