How Personal Trainers Can Build Client Retention

The personal trainer industry has experienced excellent growth over the past five years, with weight loss services and customized workouts being the most solicited services. Research indicates that the upward trend is poised to continue. Consumer confidence is growing and median incomes are expected to rise, meaning that Americans will have more to spend on health and fitness. Currently, income levels are nearly at pre-recession levels, which is good news for the health and fitness industry and the economy as a whole.

Focus on slow times

Hi Fit Pros Online,

TrainerLisa here with help you with Client Retention. Keeping your clients on track, accountable and showing up can always be challenging, but can also make or break your business. This is especially true for those of you (like myself) who work for yourself.

As many of you seasoned fitness professionals know, and those of you who are new to the industry will learn (very quickly) once the holiday season (mid-October through January 02nd) gets into full swing, your clients, members and students go into holiday full mode swing also!

The key is how to keep your clients coming in during the holidays, vacations, company parties and other distractions that can cause big gaps in your day as well as in your pocket.

Here’s some tips on how to keep your clients showing up, getting results, staying accountable and of course you staying busy:

Creating a Referral Based Business

You decided to become a wellness professional because of your passion to help people improve the quality of their own lives through improving their health. However, I bet what you didn’t count on was that you also needed to become a skilled marketer and sales person if you want to succeed and enjoy financial stability.

Growing your business involves the ongoing selling of yourself and the promotion of your services. That task feels very uncomfortable to most wellness practitioners, so much so that services and advice are often given away for free.

So how do you grow your business and acquire clients without having to continuously sell yourself?

It’s easy. Let other people sell your services for you!

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