Authenticity Is The New Black

I recently did a self-experiment.  I posted 30 days of videos to my personal FB and IG accounts (#deepthoughtswithriver).  As a recently converted digital nomad, my sister was legitimately concerned that maybe, out of isolation, I was talking to my dog (River) a bit too much.  She may be right, but that wasn’t the point.

The point is that social media has become a place where people post things (images, memes, videos, etc) that only reflect the images of their “perfect” lives.  Real life is far from perfect…we all know that.

Creative Content for Your Fitness Instagram

As you probably know, Instagram has lately climbed its way up to be the hottest marketing platform, especially with the recent opening of Instagram Ads accelerating the pace of marketers putting effort into Instagram. You’re probably in a frantic thinking about what kind of content you are putting out. Obviously, to build a follower base on Instagram, you need high-quality content. That does not include big brand marketing budget, fancy video equipment, or celebrity endorsements. It is really about creative video content that people really care about. Instagram is a platform where you get to genuinely engage with your followers.

Instagram Business Crash Course

Instagram is one of the leading social media platforms for both individuals and businesses. It’s the perfect community to build a presence with support and credibility. You may think you know the in’s and out’s of Instagram but there are more tips and tricks than you think that will earn you more followers and activity, which is essential for your business to grow.

Typically we only release these ‘courses’ to those who are in our mastermind groups, however, it added so much value to one of our mastermind groups that we knew we had to give all the Fit Pros on FPO an opportunity to learn from it as well. We received really positive feedback from those who were on the call that we really encourage you to grab a notebook, grab a pen, sit down with a ready-to-learn spirit and press play!

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