15 Practical Ways on How To Get More Clients

I recently sat down with a trainer that works part-time and was frustrated that she was not as busy as she wanted to be.  When I spoke about her schedule and availability, I spoke that her hours of “9-1” Tuesday and Thursday and Saturday from 8-1 weren’t “ideal” but that is not an excuse to not be busy during those times.

So I asked her how she is spending her time from 10-1 (she has a session at 9 am) to be productive.  Her response baffled me:  “I workout for an hour and then I run errands.”

So I said, “How is this going to help you get sessions?”

To which she replies, “If it’s not going to pay me, I can’t justify spending time working on stuff for FREE anymore.”

Why Your Clients May Not Be Able To Feel The Exercise You Are Doing With Them?

Have you ever had a client that just couldn’t feel the exercise where you wanted them to?  Every time you would do a chest press, all they could feel were their deltoids.  Or if you did deadlifts, they only felt their hamstrings, never their glutes.  You tried cueing them differently or changing how they would do the exercise, but still, they just couldn’t feel the muscles you were trying to work.

As a personal trainer, this can be a frustrating thing.  You want your clients to have a great experience when they workout with you, and they do, for the most part.  But you want it to be even better.  You want them to feel how you feel when you workout–strong, capable, energized.  And yet, despite your best efforts, they don’t.  Something is still off.

How to Retain Your Clients (The ones you want!) For Years

We all understand how valuable client retention is or at least I hope so. So I’m not going to explain too much in that department (that’s an entirely different discussion). Instead, we are going to focus in on the “HOW” of retaining clients. There are so many variables that go into client retention but if I had to sum it up in one sentence it would be: “You have to be the best trainer you can be all the time!”
Maintain Integrity
First, and probably the most important in any successful business, is to maintain integrity. This is especially the case in the fitness industry where we are over-run with Joe Schmoe trainers who just laid on their coach and printed a $25 certification offline instead of actually opening a book and studying. Integrity is doing what you are supposed to do, when you are supposed to do it, in the method that it is supposed to be done, and doing it all the time, no matter who’s watching or what other’s think. So personally I would break all those down into questions and ask yourself: Am I doing WHAT I am supposed to do as a “Fitness Professional?”

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