Nicole is a former fitness studio owner turned Authentic Marketing Mentor for Fit Pros. She successfully started, ran, and sold her boot camp for a 6 figure profit in just 3 years and ran an online weight loss coaching business. She has dedicated the past 5 years to serving other fitness business owners as a coach. Her specialty is building businesses from $0 to over $10k/month in less than 6 months in both the online and brick + mortar space.

Nicole now teaches the precise strategies she used to create her success in both her brick and mortar fitness studio and in her online coaching business through her company, Authentic Conversion. After seeing so many Fitness Professionals struggle to earn a living, despite being in the business of changing lives, she’s passionate about showing them there’s a better way to impact more people, earn more money, and work less hours. She’s determined to show fitness professionals that the freedom they crave is much closer than they can conceive!

Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone

Browse

News collects all the stories you want to read