From Sydney, lived London, Zurich & NYC. 2012 left a career in finance to combine a passion for fitness with my commercial skills and experience by helping childhood friend Rob Deutsch franchise his F45 gym.
Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.
The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.