Eric: What’s up, everybody? This is Eric with the Future of Fitness podcast and the Fitness Marketing Alliance, and this is episode number nine. It is Jason Ackerman, who is from Own Your Eating.

He is an author, he has several books. “Own Your Eating” is one of the titles of them. He also has: OwnYourEating.com. He’s the co-founder with his fiancée, Roz, who also an author, and they are experts in the field of nutrition and habit-based nutrition and what they call “flexible eating”.

Jason and I are both two recovering chubby kids from our adolescence and we love to talk about our favorite fat-free treats from the ’90s that actually made us fat, which was kind of a funny thing. If you’re from the ’90s, you know exactly what I’m talking about. Now he’s also a member of the CrossFit certification staff. He does level two and level one, I believe.

Now I thought about Jason the other day because it was my wife’s birthday and we went to brunch. We got dim sum and out came the cart, and it had all of the Chinese donuts on it. All I heard was Jason’s voice in my head, it said, “Eric, you can eat a donut, you just can’t eat all the donuts,” and I was like, “Doh! Oh, he’s right. Thanks, Jason.”

So, yeah, it’s a great interview, and before we get into that, I just want to talk about our sponsor, Busy Bar. They do actually have a variety pack, which I would suggest starting with. It’s great. It’s a great little treat for us busy fitness professionals and entrepreneurs who maybe sometimes book up our schedule a little too tight and forget to have a meal, which isn’t good for us. We all know that, right?

So, they have chocolate, they have peanut butter, they have cookie dough. I honestly just like them all, because, like I said, I’m a recovering chubby kid. They only have one gram of sugar, the highest quality protein available, grass-fed whey protein, only six net carbs, and nine grabs of fiber.

So, if you go to their website, www.busybar.co, and you enter the promo code FMA10, as in Fitness Marketing Alliance one, zero, you will get 10% off on every product for every order until the end of time.

So without further ado, Jason Ackerman of Own Your Eating. Enjoy.

Hey, everybody, this is Eric with the Fitness Marketing Alliance, and today I have the pleasure of talking to Jason Ackerman with Own Your Eating. We caught up a little bit before this recording started, and I could tell he has a ton of energy and I’m excited to talk to him.

Jason, first question, first of all, welcome. The first question I ask everybody is what’s your fitness story; because everybody’s got one.

Jason Ackerman: This could be the entire podcast, I suppose. I guess my fitness story was I was a chubby middle-schooler. You know, I don’t have the best genetics. I tell people I’m not the least bit athletic. Anything I’ve earned in fitness has come through hard work and dedication, but I was a chubby middle-schooler. Showed up in my ninth grade Earth Science class, and on day one, my teacher said, “Hey, you’re going to join the wrestling team,” because I was about, at that point, probably not even five feet tall. There was a void in the smallest weight class, which was 91 pounds.

I went home and I asked my mom “could I join the wrestling team?” She said no. So I went back to school the next day and told him, and then he called my mom and I joined the wresting team shortly after. It was a winter sport, so as the season came around, it was time to join. He kept me motivated until then, and I lost probably 20 pounds to make that weight class just because I started moving, not because it was … Later on in my wrestling career, trying to cut weight became a regular thing, but at the time it was just exercising and being a little smarter with what I was eating as a kid, which probably still is highly uneducated. I was able to make that weight class, stay there for three more years. So then, that was really the biggest influence on my life and my career path.

Eric: How old are you, Jason? Just out of curiosity.

Jason Ackerman: I’m 39.

Eric: 39, okay. I’m 40, so we’re right in that same … because I was a chubby middle schooler as well, and I think we were the ones who saw the brunt of the lowfat, fat-free, processed foods …

Jason Ackerman: All day. Even then when I say I was uneducated in how I lost weight, at that age you’re learning from your parents really and your coach, who knew nothing. I was eating … you remember those Snackwells?

Eric: Oh yeah, yeah.

Jason Ackerman: I was eating those, I was eating, Angle Food cake, things like that I remember because I was like “Well, it’s fat-free. This is good.”

Eric: All day.

Jason Ackerman: You know, I’m learning from my peers, who are also, at this point, cutting weight, and they’re like “Hey, if you step on this scale with it, that’s how much you can eat.” So whatever it weighs in your hand, you can basically eat. I was like “That makes perfect sense.”

Eric: So simple!

Jason Ackerman: So you’re eating like garbage in order to make weight. Knowing what I know now, not just for nutrition but for fitness, I would be probably a UFC champion. If I got as far as I did knowing nothing and training dumb, if I knew anything I could have been … But you know, it’s brought us here.

Eric: That’s funny. There’s a funny anecdote too, as my mom at one point, because I was getting a little too heavy, stopped buying me regular Twinkies, and started getting me Twinkies Light, which was lower fat.

Jason Ackerman: I’m sure if you go back and look though, they were the same calories or more.

Eric: Oh yeah, yeah. Just more sugar.

So talk to me what you’re up to nowadays, Jason. Talk to me about the evolution of Own Your Eating, how that started, where you’re at now.

Jason Ackerman: You know again, long story short, but fitness became my entire career. Never meant for it to be, was always like: okay, I’ll get a real job at some point. I’ll get a real job at some point. You know, I have a Master’s degree. It was always: well, when I stop making money doing this, I’ll have to get a real job. And I just kept staying afloat, at times barely, but doing what I enjoyed, so it was never urgent to leave it. Then CrossFit came along and, like we were discussing, I opened an affiliate in 2007, and from then on it was like: well, this is my gig. This is what I’m going to do forever.

I was making real money for the first time, opened three affiliates, but throughout that I just learned so much more about nutrition. I was with every new fad that came through: CrossFit from … you know, honestly I probably shouldn’t call them fads, but through every diet that came through, CrossFit from Paleo to the Zone to Keto to Whole30 type challenges, I’d done it all. It was probably about four years ago, I was just at a point where I was like: I’m not looking how I should look considering how I train.

And I wasn’t training like a lunatic or trying to make regionals, but I knew I was … I’ve always preformed relatively well at CrossFit, I mean over my career I’ve had a sub three minute Fran, a 400 plus deadlift, you know decent scores on any standard you can think of, but I never looked the part. So I just started researching flexible eating and found a ton of information, started implementing it myself, saw drastic results, drastic changes, for the first time in my life, including my entire wrestling career, easily walking around lean. Easily walking around at a weight that I was comfortable at, and looking, feeling, and performing my best. Like anything, especially the CrossFit world, you start doing it well, people start noticing, they start asking you what you’re doing.

It was work with a handful of my athletes, my members at the time, that I started getting messages from people. You know, from other boxes, that it grew and grew and grew, so I was doing a lot of one on one nutrition, and then wrote a book. Just recently my fiancée and I were on the road for four months doing a tour, supporting the book, but also just educating people on flexible eating.

Eric: What’s the book?

Jason Ackerman: The book is called “Own Your Eating, the Definitive Guide to Flexible Eating”.

Eric: Awesome. So a lot of large majority people who are going to watch and listen to this, Jason, are fitness professionals. Tell them what most people don’t know about flexible eating and why they should learn more about it.

Jason Ackerman: I think the biggest reason people should put some energy and effort into learning about it is because if you’re working with other people, you’ve done this yourself and you’ve seen it with your clients, in that most diets become unsustainable. Anyone can deal with 21 or a 30 day challenge, and then that ultimately leads to day 31 going on a crazy binge. Where you’ve probably done it, I’ve done it numerous times, I’ve encouraged other people to do the diet numerous times, and I don’t regret it. I think there’s a lot to be learned from those, but ultimately we need something that was sustainable, and flexible eating allows people to eat foods they would normally deprive themselves of, and incorporate them into their lives.

One of the first things I say at a seminar is: alright guys, you’re diet starts tomorrow. There’s this look of panic over everyone’s face, and that panic is usually: well, I guess I can’t eat my favorite food, you know, pizza, ice cream, cheese, mom’s lasagna, whatever it is. And I say “no, no, no. I’m going to teach you how you can eat that. You can eat anything, you can’t eat everything.” So yeah, you can have a donut, almost every day, every day if you truly wanted to, you can’t have all the donuts.

Then bigger picture, what we really strive for in our methodology, I think where if differs for a lot people is we believe in an 80/20 life. 80/20 in all avenues, but specifically with your nutrition, meaning: hey, eat good quality food 80% of the time. That’s good that we’re not going to debate over the health of; like if I handed you broccoli, no one would say “well, this is kind of unhealthy.” We would all agree this is good. But if I handed you a bowl of cinnamon toast crunch, we’d all say “hey, this isn’t good for you.” But in the right amounts it could be, if that’s what keeps you coming back to your other 80%.

Eric: That’s awesome. I 100% agree with it, we would always say if as a gym owners or fitness professionals, if we were doing the most good for the most people, we would have a nutrition service with a gym in the back, right?

Jason Ackerman: Absolutely.

Eric: For the modern fitness professional, how do you suggest that they start the conversation about nutrition? It seems to be, I don’t know, it’s a tough one to start for some people. Right? For especially fitness professionals because they want to get straight to the Xs and Os, right? They want to get rep sets, energy system training, and things like that. But nutrition, it can be uncomfortable to start conversations with people.

With your vast experience in doing that, what tips do you have for fitness professionals in getting that going and maximizing the nutrition component alongside the actual fitness and training?

Jason Ackerman: I think, like anything, it has to begin with you. You have to lead by example.

So, assuming you’re doing this already, with a lot of people I think it helps when they bring it to you, and obviously, that can backfire in the fact that they may never bring it to you, but like anything, people have to be ready for what they want and what you’re going to teach them, and letting them come to you about it, but also if you are going to bring it, ease them into it.

With so many nutrition programs, it’s kind of like: here it is, good luck, start tomorrow. With our program, and a lot of CrossFits these days, you see an on ramp, or fundamentals, whatever you want to call it, and we’ve kind of created that for our program in the sense that if anyone listening does CrossFit would have walked in on day one, and your coach would have been like: alright, so you have to do this work up called Murph, it’s a mile run, 100 pull ups, 200 push ups, 200 squats, another mile. You know, a handful of people would be like: I’m all in, let’s do this. But a lot of people would be demotivated, get hurt, et cetera.

So you start slow. Let’s teach you how to air squat, let’s teach you how to clean and jerk, same thing here. Our jumpstart’s 10 days, it’s really simple, and I tell people: I don’t care if you’re doing it on day 10, I need you doing it on day 110, so scale it. If you want to take a few extra days here, take it. If you want … the bigger picture is that you’re learning and you’re setting up habits that you’re going to take on forever.

Eric: Jason, what metrics do you use with people? Or do you use any?

Jason Ackerman: No, we do. So obviously most people are working on their goal weight; where they want to be, and for a lot of CrossFit athletes, that doesn’t mean as much because they don’t know what they want to weigh. They want to preform their best at the box, and I tell them: well, we can’t really quantify you got your first muscle up, or you PRed your Fran time, but if you do that there’s a way to associate it with on the scale.

We start with that, and big picture I tell them is we have to get started. Your goal weight can be one pound or 10 pounds off, but we need to get you started, we need to track your macronutrients, your protein, carbs, and fats, and until that, we have no data. So until we have an idea of what you’re eating consistently, we have nothing to adjust. Obviously they have things like their body fat, and measurements we can work off of that, but primarily just: hey, what’s your goal weight? What’s your current activity level look like? And we can start to set some numbers for you.

Eric: Awesome.

Jason Ackerman: The premise of what we do is really try to keep it simple.

Eric: Yeah, yeah. I totally agree. Did you have any, when you were getting started out, did you have any mentors or influences in your career? Then, have those changed over time? Do you have different mentors and different influencers now?

Jason Ackerman: Yeah, I think, especially in the fitness world, a lot of my influencers were, especially when I started outside of wrestling, was bodybuilding. I’d buy every muscle and fitness and flex magazine I could, [inaudible 00:15:55] programs, you know. The only thing I’ve luckily never did was try any steroids. [inaudible 00:16:02] supplement I that I could buy, GNC, or any program I could try out.

Then over time that kind of changed; other fitness avenues, I taught spinning, I did a lot of yoga, and then once CrossFit came around, really just watching videos from coach [Glassman 00:16:22] or seeing people like Greg Amundson, and all those OGs and learning, and being inspired by them, and even more of an evolution since then is in the leadership avenue where I have my personal mentor who was one of my first CrossFit clients, who’s a high level financial planner, but he’s really involved in leadership. So learning those things as well, is really helping me grow, not just as a person, but as a business.

Eric: I had a, I told you this before, but I had the pleasure of talking Dan John last week, and one of his when he asked, if you ask him, he said this in a seminar once: if you ask him what’s a big secret to his success, what we recommends people do, he says write a book. Talk to me about that journey for you because that’s … I can just speak for myself, I have a lot of things holding me back from doing such a thing, right? Because it seems so daunting to write a book. So talk to me about that process. Like when did you decide: you know what, I want to write a book. How did that process work for you? I know it wasn’t overnight, you told me it took about a year and half, right? Talk to me about that.

Jason Ackerman: Well, yeah, I don’t really remember what initiated that spark to writing a book. I think part of it was just to prove to my parents I had a real job. Because even to this day, they’re like: when are you going to get a real job? I’m like: mom, I’ve sold three businesses; like, I’ve opened numerous … There’ll still from that era, you know I have four parents because they’re both remarried, and they’re all in their 60s, it’s like that time frame of: you need to be sitting at a desk working for someone to be a real job. To this day they give me advice on stuff, and I just laugh it off.

But I think part of it was to do that and part of it was to separate myself in this space, and I was just getting the influx of people, and I couldn’t keep up with it. It was before I decided to do videos and put them out there, and I started typing. Within a day, I realized I hated this. A former coach of mine, who still coaches at my first box, Albany CrossFit, had co-authored a book with Jon North. John North is a limbic lifter. So he’s a co-author on that book, and this kid James is super detail oriented, he’s like the opposite of me. I’m like: give me the cliff notes and let’s do this thing. James would be like: hey no, let me make sure this is … everything is accurate. So I reached out to James and said “Hey, you want co-author a second book?” And he said “Sure, what’s it about?” It’s flexible eating.

So luckily I had James to help put the pen to paper, if you will, we talked every day for probably two hours, three or four times a week, and just like I said, it took a year and a half because James was such a perfectionist. In a good way. I would have had grammatical errors and spelling errors, but James was on top of it, we would review it, we would review it again, until we were finally happy with the result and I think really, with anything, it’s like George Lucas goes back and watches Star Wars and 30 years later he makes changes to it. We were still, I was like: James, we need to stop or we’ll continue to make … you know, I was still learning things as we were going. I was like: ah man, now we have to bring this in, or I have a new client who’s story we have to share. It was like, well we can do another book down the road. But if we didn’t put it put there, we never would have put it there.

Eric: Yeah, absolutely. At some point you have to publish, right? That’s the biggy, you have to send it out.

Jason Ackerman: Now I’m trying … you were telling me that Dan Jon tries to do two a year, since we got back from the tour, I’m trying to do more of a “real book”, if you will. Like life lessons from the road, and I think I’m typing out things and more for me, I listen to people like Tim Ferriss and other podcasts, and they’re all about journaling, and typing and I think it’s good for your brain. So, worst case is I’m journaling, but hopefully it’ll become something else that I can share. I don’t know if I would ever try to sell it, but at least put out there that people can read that followed our journey and see the trails and tribulations of being on the road for four months.

Eric: Yeah, I agree, and I want to touch on something you brought it up because you mentioned the book has helped you separate yourself within a very … nutrition’s a competitive faction of industry, I mean it is. There’s a lot, especially now as there’s so many options online, how do you … Have you gone about separating yourself and differentiating yourself within that niche?

Jason Ackerman: Well obviously, like you said, writing a book was the beginning. I think when people come to our website and they see: hey, these … you know, I don’t think I’m humble, but I also don’t like to brag if that makes sense. So at the end of any seminar, Roz would be like: oh, by the way, Jay doesn’t like to mention it, but he wrote a book. People don’t know. And any time she would say that, it kind of made me … you know, it’s pretty cool. Like I didn’t think I would ever have done that, and so having that out there and then I think the only thing beside that that just separates us is our experience with working with people. We have videos out there, which most people don’t. I think a lot of people that help with nutrition are basically glorified personal trainers, if you will. Like: hey, when’s my next client coming? I have a phone call. Where we’ve realized: A) we can influence more people if we didn’t have to always be on the phone with them, and B) we don’t want to always have to be on the phone.

So we’ve kind of set ourselves up for some freedom, and then also at the same time allowed other people easier access to learn about his. Just continuing to do that, continuing to always learn and try to improve.

Eric: We, both of us coming from a CrossFit background, I think we fully understand the power of what community is, right? It’s this thing that I’ve found from my experience, at least it can be a double edge sword, sometimes it’s amazing, sometimes it can kick you in the butt, right? What I was noticing watching your videos, is you keep … I keep hearing the topic of tribe coming through. Talk about that. Like how have you produced that tribe, how you continue to make sure that it’s nurtured and building? What goes into your day to day processes to do that?

Jason Ackerman: I think, you know when you asked earlier the biggest influencers I’ve had, one of which, and I think a lot of people would agree, is coach Glassman and his style. You know, I’ve worked for CrossFit, I travel every weekend for level ones and level twos, and you can go and get your level one or level two for free online right now. Just Google enough and you’ll literally find the entire day. You know you can’t replicate that experience, you can’t replicate doing the day one work out with 50 strangers, or having someone like Chuck Carswell or Jenny or give you a high five, but you can watch it. I think the critics I’ve gotten over the years, thus far, is that we give away too much for free. But I do that because that’s what coach Glassman did, and my mentality is: if you give it for free, people will want to support you, and when it’s time to put something out there that you do want to charge for, they’re going to be there for you.

So that was really the foundation of the tribe, is we’re going to … you know, you can join our group on Facebook, it’s absolutely free, Own Your Eating tribe, and you can probably learn enough just by being a member of that group to get started, asking enough questions, watching our YouTube videos, et cetera, but I think because we’ve put that out there, they’re so supportive of us, and they’re so supportive of one another.

I think since we’ve started the tribe, maybe six months ago, I’ve deleted like one [inaudible 00:24:54] post, so never like … it’s probably the last place on the internet where you have only positive support. There’s not like one troll type person stirring it up; nothing negative. People can stay. Most recently we started working with an old friend who is 422 pounds, well he was, he’s any day going to be 399, which I’m super excited about. I told Jerry, when I put up the video of him, from day one, I was like: I’ve put up some really good content in this group, and you just got more likes and comments than I’ve ever gotten.

I was like: I’m not mad, because I’ve worked so hard on that content, and all we had to do was show a picture of you being obese to get this. It just shows people are, the content’s important, but that feeling of support and community is what they really thrive off of.

Eric: I think that’s a really good point, and just from a background of what I do, the digital marketing side, is that highlighting your clients is number one. That’s the biggest thing you can do, and it’s the easiest, and it’s the most fun. Yet people still don’t do it, and I’m just as guilty as anybody else [inaudible 00:26:10], as much as I should.

Let’s switch a little bit to business because I’m curious. So you have metrics that you track for your clients, right? The macros, and calories, and things like that. What metrics do you track for your business that are the cores ones that tell you whether or not it’s moving in the right direction?

Jason Ackerman: I think the easiest one that I track is our bank account. I don’t track a whole lot, I really just … you know, we use a back end system called [BigCommerce 00:26:41], I see what types of what we’re bringing in regularly, I look at that trends going on, but I’m not looking at a whole lot back there. I know that if we continue to put up good content, if we continue to see people join the tribe, that we’re going to continue to grow our business. When we set out on the tour four months ago, I was stressed out about: okay, can we get boxes to bring us in? And it got to the point that we couldn’t even go to every box because we had so many requesting us. I was like: cool, now will people pay to see us? Then lo and behold, every night 20 people would show up ready to learn about flexible eating.

It’s funny because even when I owned, I’ve owned three affiliates, I never did a business plan, always stayed away from Excel spreadsheets, because I was always like: okay, if I have money in the bank account and this is what we need, I can afford it. Then obviously as the business grew, I had to account for taxes, and employees, and health insurance for those employees, but I always knew: okay, this is about what we’d spend every month, this is what we can spend now on other things.

It’s somewhat the same way, and I think I’ve luckily put myself in a position where that’s okay. I don’t stress out about what we need to bring in; I’ve seen the trend long enough on this business that I know week after week we’ll bring in enough and because of what we’ve done in the past that we’re able to enjoy that. I think that’s a part of why we’ve been successful. We’re not in people’s faces, we’re not just always selling. I mean we market, we put stuff up on all social media avenues, but I think people can tell it’s still genuine.

Eric: How often do you post content?

Jason Ackerman: Daily. Multiple times.

Eric: Awesome. And what’s your favorite platforms?

Jason Ackerman: Well we use primarily Facebook, YouTube, and Instagram. I know Roz at times has dabbled in Pinterest, but I don’t think any of them are my favorite. The truth is I don’t love having to do it, you know it’s a job. Doing social media certain work, I have to think about: if you want to do it well, you have to think about is this post relevant? Or is it interesting? My goal every day is to do three or four posts on Instagram. I try to do new content for videos, and we’ll put them on YouTube, we’ll put them on Facebook, but every day I’m trying to at least put content out there so people want to come back and we try to keep our blog updated as well.

Eric: Well to me that sounds like a really important metric that you track. I mean, that’s a big one, right? Is just activity and consistency, putting out quality content. How has technology changed the way you’ve done business over the last few years? And then I’m going to load that question even more by saying: how do you see it changing your business in the next 6 to 12 months?

Jason Ackerman: Technology is obviously amazing. It’s a matter of time until it’s Back to the Future II and it’s flying cars, because there are things in your house that are listening to you, and you can tell them to play music, so it’s crazy to think of where it’ll go in 6 to 12 months, I think, you know, looking back it’s really just been social media. We I first opened my affiliate in 2007, I was on a type pad blog that I learned from watching people like [Lisbeth Darsh 00:30:16], how to blog and how to do it, and I would put so much work into that blog. I had multiple pages, the blog page, the mobility page, every picture that I took, 200 picture uploaded every night, and I think in retrospect it wasn’t a waste because ultimately my gym grew. I think at the time, people are sitting at their desk, that’s what they’re checking out.

Then Facebook came along, and I had a forum at one point on this site, it’s like Facebook really captures so much of everything you need to do whether it’s a group, a fan page, all those things and it’s just become an integral part. If you have a business and you don’t have every social media avenue to the point that I know I should probably be doing things like SnapChat, and Pinterest, and I’m on all those things, but you have to know your market as well. My primary market is on Facebook and on Instagram. I’m sure it’s just going to continue to move in that direction down the road. I’d love to, at some point, create an app that people can integrate with, and do those types of things, but I’ll just keep trying to evolve with the times of social media.

Eric: Awesome. Yeah, you know there’s a … We say it daily, if not hourly to people is that no matter how great technology gets, you still have to know the fundamentals of marketing and business, and what you said right there was one of the cores ones is: where is your audience? If you don’t know that, then you’re just throwing shit against the wall. But you have to know that stuff, we also have to know who your ideal client is, and that’s really important. Just from the sense I’m getting is that you have that pretty nailed down. You know what you’re doing with that.

Jason Ackerman: Yeah, I think I wind up having a lot of the stuff just in my head, in my own way. But yeah, we kind of, we know who we’re … And to that point, we love working with CrossFit athletes, but we would love to expand outside of that as well. I think people get wrapped up in … I love it, don’t get me wrong, but in the whole sense of the world and even in the fitness market, still really, really small.

Eric: Tiny.

Jason Ackerman: Yeah, and people lose sight of that. Yeah, everything that pops up on your Facebook is CrossFit because that’s your world. You know [inaudible 00:32:43] pops up because they pay for sponsored ads for people like you, but most people you go out there and they still don’t even know what it is. Now, obviously my job and goal is to have more people understand CrossFit, but I also just want to make the world a healthier place. It starts with people that also are not in the box.

Eric: That’s beautiful. So where do you see Own Your Eating in the next two years from now? Where do you see it?

Jason Ackerman: I want to keep growing, keep putting out good content, and I think we would love to get something even bigger than where we are, whether it’s high dreams of TV show checking out donuts and showing people that you can eat these, but creating a membership system where people will, where we can keep them coming back week after week, and helping them stay accountable, because it’s simple program but like anything else, accountability is key. So keeping people accounted for and helping them stay on track, just like CrossFit. We’ve all had our points where we’ve fallen off the wagon and it’s important to have your friends or your coaches there to pick you back up.

Eric: That’s great. It’s simple. It’s not easy though, right? That’s the big thing.

Jason Ackerman: That’s what I tell everybody. This isn’t impossible, but it’s not easy. It becomes easier in time, but you’re always going to have to think about it. That’s the answer to nutrition.

Eric: Jason, where can people find you? If I’m a fitness professional or just someone sitting at their desk right now thinking they need to make a change, where do they find you?

Jason Ackerman: Well, everything’s Own Your Eating, from the .com to Instagram to Facebook, that group on Facebook is the Own Your Eating Tribe, and I’m sure if you Google Jason Ackerman enough you’ll find me and all the other endeavors I’ve had in the CrossFit space, but yeah. Check out our blog and you can probably link to everything from there. OwnYourEating.com.

Eric: Awesome. Man, I love what you’re doing, just keep it up, and you will continue to see huge success I have no doubt. You’ve inspired me to go get a donut today as well, so I’ll do that for.

Jason Ackerman: That’s what I’ve told people. You can get fat eating broccoli and skinny eating donuts.

Eric: Awesome. Well thank you Jay, we’ll be in touch. Really appreciate your time man. It was a pleasure.

Jason Ackerman: You got it, have a great rest of the day.

Eric: You too.

Thank you for listening to this episode of the Future of Fitness podcast webinar series; we’re working really hard here to keep great content coming out and we’d like to express our gratitude by offering you a free seven day marketing crash course. So, here’s how you can claim it: if you go to FitnessMarketingAlliance.com/freegift, F-R-E-E-G-I-F-T, and you enter the promo code: FITMARK, F-I-T-M-A-R-K, you could claim it that way. The other way is you can text us, so you could text the phone number: 805-619-5550 and you text the word: FITMARK, F-I-T-M-A-R-K.

So thank you, keep listening, go claim that offer, it’s a ton of value. If you ever want to get ahold of me, or if you have suggests for guests, topics, or anything else, or you just want to ask me questions, I always respond. You can reach me at: eric@fitnessmarketingalliance.com and keep listening. We have a lot more coming down the pipe, and we’ll make sure that we’re keeping the value great for you guys, and fair well until next time.

Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone

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