Eric: Hey fitness fans, this is Eric with the Future of Fitness Podcast and the Fitness Marketing Alliance, and I am back with episode number eight. And I am talking to Heather Hartmann. She is the senior editor for Box Pro Magazine, and she is a delightful conversationalist. I really enjoyed my time talking to her. She gives us a story about how fitness actually changed her life and how a gym changed her life and that now what provides the passion that she has for helping the industry through what she does now at Box Pro Magazine. And I love it because their mission there is educated and empower fitness professionals and it’s so simple and elegant and I love those two words, educate and empower. And they do a lot of great content that really is focused on helping fitness professionals do better business and get more clients.

So, it’s great. She’s also a professional journalist and this obviously offer a lot of insight, or for me obviously, on how to create content, right? Especially how to create content that your clients and prospects will actually engage with, which is the most important. We don’t want to just create content for the sake of creating content and not have anyone read it. I know, I’ve done it. She also talks about hot topics in the industry like digital marketing. That seems to be a trend that everybody wants to know more about. So if that’s a field that you’re in, like we are, produce more content on it and it will most likely get digested.

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Hey everybody, this is Eric with the Fitness Marketing Alliance and today I have the extreme pleasure of talking to Heather Hartmann, the editor of Box Pro Magazine. And we just got an opportunity to chat before this and catch up and I think this is going to be a lot of fun. So the first question I ask everybody, Heather, when they come on this show is what is your fitness story?

Heather Hartman: Well, isn’t that an interesting question. So, my fitness story probably begins … I would go back to high school and I played sports in high school. I was a soccer player. And then I went off to college and fitness died for the most part. I think the most fitness I did in college was Jillian Michael DVDs in my dorm room, when my roommate wasn’t there.

Eric: Nice.

Heather Hartman: Yes, it was concerning. My parents got concerned about my health. I didn’t want to admit it, but I was concerned about my health, but there was just nothing that ever kind of drove me to do anything better. I would try and run and I’d be tired after a mile. I wasn’t obese, or to the point where it was like people were having an intervention in my life, but there was a point where I just, I don’t know, fitness just wasn’t fun to me. And interestingly enough, at the end of my college career, I actually got an internship with Peake Media, and that is the parent company of Box Pro Magazine. I applied for it and my parents are like, “You’re applying for a company that is all about fitness and business, and you don’t really know either of those things.” And I told my mom specifically, I’m like, “You know, if I’m a good journalist, I can write about anything.”

And I did. I did for a while. I did. I came down here for about three months. I actually worked a sister publication of ours called Solutions Magazine, which is for health clubs and fitness professionals and fitness centers. And we actually were launching Box Pro as I came on to the company and I started writing for that a little bit. I’d never heard of CrossFit before, didn’t even know what that was and I was like, “Well, let’s give it a go.” As I kind of found out more about it and saw the growth opportunities within that brand, I approached my publisher and said I really wanted to kind of take the lead on this publication and he was like, “Okay. You can do it.” And again, I knew nothing about CrossFit.

And that summer I actually went to a couple of CrossFit boxes in Louisville, Kentucky. Visited a couple of places to do video and interview the owners and kind of get to know more of the vibe. And the first box I went to, the owner found out I didn’t do CrossFit and that I was working for a magazine that wrote to people who own CrossFits and he was like, “Something needs to change, because you probably should do this.” And for a while I was like, “No, no, I don’t think so.” But he is such a good salesman I actually wound up joining that gym, fell in love with CrossFit, and I have transformed in the past three years doing CrossFit and I’m pursuing being a coach at my gym now. So-

Eric: Awesome.

Heather Hartman: Yeah. So it’s actually been an incredible transformation and I think, too, I know you asked me prior that, “Heather, why do you love what you do?” And I told you a lot of it has to with passion of the owners and how they’re making such positive impacts to change the world. And I think a lot of that passion comes from my own transformation in my own fitness journey seeing how powerful CrossFit and fitness can be to the health and quality of life of people that I want to have a hand in that, even more so now than I did when I first started. So it’s kind of all intertwined, but my fitness journey has been explosive these past three years and I love it. It’s absolutely fantastic. I actually have a competition this weekend. So, I’m hoping I don’t die.

Eric: Nice. Is it individual or team competition?

Heather Hartman: It’s team. It’s partner workout. So me and my workout buddy are going to try and get some things done on Saturday.

Eric: Do you know what the workouts are yet?

Heather Hartman: Yes. They’re all horrible and I’m-

Eric: They’re always horrible.

Heather Hartman: They’re always horrible. I know. I know. But it’s actually at Four Barrel CrossFit in Albany, Indiana and it’s a really hard one. I’m like right in between the intermediate and kind of getting expert on some things. So it’s like some things … Like all the weights are super going to be fine, I’m going to be able to lift everything, but some of the movements are just going to crush me. So I’m just looking to have some fun.

Eric: Yeah, good. That’s the best. Just knowing that completing your first competition is that’s the goal, right?

Heather Hartman: Exactly.

Eric: And just smile your way through it.

Heather Hartman: Yes.

Eric: So I remember as … Because I was obviously an affiliate owner for a long time, I remember when I got my first Box Pro Magazine showed up.

Heather Hartman: Really.

Eric: And I was like, “Finally. Somebody’s going to talk to us, because we need help.” And I’m curious, what is Box Pro Magazine’s mission? What did they start out to do? What are you guys doing now? Has that changed or is it pretty much still concrete in what you guys are looking to do?

Heather Hartman: Yeah. So, Box Pro’s mission really kind of encompasses the mission of Peake Media as whole, which is to educate and empower our fitness professionals, and Box Pro specifically does that to affiliate owners and coaches within the industry of CrossFit. And it’s always been consistently that. Our methods and avenues maybe have changed in terms of what we provide and how we educate, but that mission is constant. We just want to be a resource and give affiliates a resource so they can grow and can be successful.

I mean that’s the same mission across the board of all of our brands. All of our magazines, publications, and events that we put on. Anything that we do, it’s to further the industries that we’re in to help them grow, because, like I said, fitness, which I’ve seen in my own life, can have such a positive impact on so many people. And if we can get business established and running well and thriving, then more people can be reached. More lives can be changed and in essence, so can the world in such a positive way. So the mission, educate and empower. I’m going to say those words probably a lot, but-

Eric: Great words. Strong words.

Heather Hartman: Tried and true. Yeah, strong words. So they define us, they define Peake Media, they define Box Pro and what we’re setting out to do.

Eric: That’s fantastic. So I’m going to go ahead and label you a content expert, okay?

Heather Hartman: That’s great. I love getting new tittles to add.

Eric: Yeah. Throw that on there. Put that in your email signature. How would you emphasize the importance for the fitness pro, right, the people who are listening to this podcast? How important is content for them, from an overall marketing strategy, to retention, to every aspect of what content can offer them?

Heather Hartman: Yeah. So the content I know how we use it at Box Pro. It’s to educate. So we put stuff out there. We put out podcasts, articles, videos, I mean even photos, and that’s all used to educate our audience about different topics, from marketing, to programming, to education resources that they can utilize for themselves. But it all comes back to educating, and I think a lot of times that’s what the fit pro needs to look at is content can be used in your business, your gym, your fitness facility, to educate members, to educate staff.

I mean, that is what content is all about, it’s providing that information. And I think sometimes we can get caught up thinking, “We need to do stuff, or go to seminars, or things like that,” but a simple blog can be really impactful when it comes to membership, or member retention, or reaching new members, or educating your staff. I know plenty of owners who will send out a five-minute, “Hey, here’s a quick tip,” to their staff, you know, once a week, or even a daily message, and even that short content can be super impacting to a business, on both the staff side and the member side as well. Does that make sense?

Eric: Yeah, it makes total sense. If you had to put a bigger emphasis on either consistency of content, or quality of content, where would you put it? I mean, I know they’re both important, obviously.

Heather Hartman: They are both important, yes.

Eric: But what would you put the bigger emphasis on?

Heather Hartman: I think for me, personally, it always comes down to quality, because if you’re consistently putting out bad content, no one’s going to care.

Eric: Okay.

Heather Hartman: But, if you are putting out quality content, you know, having that, you know, substantial article every so often, people are going to be like, “Wow, this person knows what they’re talking about.” I know, so Invictus, which is a great Jim in a CrossFit industry, CJ Martin, their founder, explained to me in the early years of them growing … I mean, they did kind of have the consistency going for them, but they would actually blog. They blogged like six days a week, and just put out article after article, and this was when the industry was very new. But, he said one of the reasons why their brand really took off and got established was because they had such substance to their articles. They’re quality pieces, and if that doesn’t exist, of course people are going to seek that out.

So you know, if you’re going to be putting stuff out there that’s just kind of the same as everything else that’s out there, why would people click on that, or read that verses may be something that you’ve spent time on, or you know, gotten information that they can’t find anywhere else. So, I would probably vote quality. I mean, like you said, I think both are important, and if you can accomplish quality and consistently producing quality on a certain schedule, or on a timeframe, that would probably be the best. I’m a quality person, so …

Eric: Awesome.

Heather Hartman: That’s what I would say.

Eric: Yeah. Okay, so let’s expand on that a little bit. Let’s say I am Joe FitnessPro, aa couple years in the industry, and I’m like, “Okay, I want to create content, I want to create good content,” where do I start? What do I do? I sit in front of my computer and I stare at it. What do I do? How do I get started? What’s the plan? Is there a thought process that you go through of who are you talking to? Talk to me about that process.

Heather Hartman: Yeah, for sure. Well, Joe, first go get a cup of Joe, that’s what I would say. Go get some coffee, fuel your brain. But so, for Box Pro, that’s what I’m going to pull experience from … So, everything we write, a lot of times we will go to our network. I will go to my sources, I will talk to people I know within the industry, and ask them, “Hey, what would you like to read in the coming issues of Box Pro?” And I think that can be applied the same to the Fit Pro. Ask members what they want to know about, ask questions on social media in a survey to their bases.

I think, first and foremost, if you just ask, or even just listen to maybe the questions people are having on the fitness floor, maybe the things you’re hearing, your personal trainers talking about and wondering about. Maybe questions that have come up in staff meetings. I think even just that listening aspect can really start to give you ideas for content, and you can sit there, and spouted out. You don’t have to sit there and twiddle your thumbs and think, “What am I going to write about?” You can draw from things you’ve heard, draw from questions you’ve asked. Because if you ask people, and find out what they want to read, then they’re going to read it when you produce it. But, if you just putting out there what you think they want to read, it can be hit or miss.

So, I do say it’s great to write about what you’re passionate about, but definitely if you’re finding your passionate about, I don’t know, the fungus that grows in the corner of your gym, and no one else wants to read about that, you might need to find something else to write about. Like maybe, you know, the new equipment coming in that members can look forward to, and how to use it. You know, so I just think definitely listening and asking. I know that’s how Box Pro has grown, because when we ask our readers what they want to read about, then we’re giving them exactly what they wanted, so they going to read it. It makes sense.

Eric: Yeah. Yeah, I think that’s a great insight, and I think it’s an actionable item that people can take today and say, “Hey, you know what, I’m going to go talk to my clients, and hear what they want.” Chris Cooper, who we talked about earlier, he writes every day to his email list, and he’s got a great thing. He gave me the insight on it, I’m not sure if it’s his originally, but he calls them love letters. He picks a specific person in his mind that he’s writing to, and he writes to them every day, and then upon that, generally he gets feedback from his emails, and then he writes that on the next day.

So, it’s just this ongoing thing, and I think the biggest thing for most people is just get started. You know, it’s a different kind of fitness within itself, is you have to be creating content. It’s just like going to the gym. It has to be consistent, has to be quality, but you just have to continue to do it, and it’ll get better and better.

Heather Hartman: Yeah. Yep. I think that’s true, too, what you said. They just got to get started. I mean, sometimes you can have so much planning that you just never take that first step, and then everything piles up, and stalls, and nothing ever happens.

Eric: What would you suggest for the best … What do you think is the best medium at this time? Right now, this is September 2017, what do you think is the best bang for buck as far as medium goes for fitness professionals, or just business professionals?

Heather Hartman: Goodness, isn’t that the question that even Box Pro’s trying to figure out.

Eric: Yeah, it is. It is.

Heather Hartman: Like, “What No Way can we reach people?” You know, and I think it varies. I think it varies so much. I even look at our for brands, and you know, the mediums we use, the platforms we use to push out content. And yes, we all have websites, we all write blogs and articles, but I know one publication as webinars, and those people love webinars, very popular, and then Box Pro, we have a podcast. Webinars probably wouldn’t succeed within our industry, but podcasts, people love that, because gym owners can pop that in, do other, you know, listen to it while they’re working out, or cleaning the gym floor. So, I really think it varies, like even demographic to demographic, and audience to audience, and figuring that out.

But, I am a words person, so a good old blog can get you somewhere. Good old blog with some solid photos. And then if you’re not about writing, just a short video that you’re pushing out on your Facebook, or via email could really be beneficial. People love video, people love visuals and photos, so if you’re writing a blog, make sure you get visuals in there about what you’re talking about if it’s possible. And then, if you’re doing a video, even something very simple can be very powerful. I know that’s kind of not necessarily answering your question, but I do think it depends on the audience.

Eric: It’s a really tough question, and you’re right, it does depend on the audience, and it’s also changing. I mean, we track it. All the time, we’re looking at the most recent research, and right now Facebook Live kills it.

Heather Hartman: Mm-hmm (affirmative).

Eric: But, you know, next week Instagram could add a feature, or tweak an algorithm, and now they’re hot.

Heather Hartman: Exactly.

Eric: So, we don’t know. We just got to stay on top of it the best we can.

Heather Hartman: Yeah.

Eric: Fortunately, that’s our job, so we have people on our staff who just do that all the time. Because I wouldn’t know. I wouldn’t know, I couldn’t keep track. So, at Box Pro Magazine, you have an interesting point of view. Like, you get to see the industry as a whole, you get a lot of feedback on the type of content you’re getting out, the people you get to talk to, where would you say, compared to other industries, other types of business, where do you think the fitness industry has its biggest blind spots, and then where do you think it has its biggest opportunities to move forward?

Heather Hartman: Interesting. So, just the fitness industry as a whole?

Eric: Yeah, I think so. I mean, and using what you guys get. Like, you know, where do you see, like what topics tend to get the hottest, the most attention, and then what areas do you think don’t get enough attention?

Heather Hartman: Yeah, yeah. Well, I think specifically for Box Pro’s audience, I know one of the topics that actually the affiliate owners are always wanting more of is marketing, funny enough. They’re always trying to figure out how to market better, how to build their brands. I think that’s something that people are always hungry for. And we found that in this industry, we found that in the industry of Club Solutions Magazine. Marketing is just a huge, I don’t know, consumption when it comes to our audiences.

And I don’t know if it’s necessarily that people are doing it poorly. I know, in Box Pro, like with our audience, I think that’s definitely growing, and could use some more growth in the opportunity of marketing. I know there’s tons of resources out there, but in the health club industry, I feel like they’re pretty strong marketers, but they’re always still hungry for that. They always want to know more, because I think it always comes two they want more members, and they want to grow their business.

Eric: Yeah.

Heather Hartman: So, I feel like that is a huge topic that always is prevalent in, I feel like any … Except for maybe the campus rec, because I mean students are already at their school.

Eric: Right, right. Yeah, built in audience.

Heather Hartman: Yeah, it’s like already there. So yeah, I think marketing is the huge one, kind of across the board, that I would say is something that is always popping up, and is always in conversation.

Eric: Yeah. Well, you know, I think if you can generalize, and I will right now, that majority of, you know, gym owners, or fitness professionals tend to get into the business because they love coaching, they love helping people. And then somewhere along the line, someone plant a seed in their head saying, “Hey, you’re a great coach, you should own a gym.” And then there like, “Okay,” so they go out and they get their, you know, 15 to $50,000, and they buy all the equipment, they get into it, and then maybe they have a sudden push at the beginning, because it’s hot, and new, and fun, and then it doesn’t, and then they’re like, “Oh, God, there’s this whole nasty beast that I have to learn, called business and marketing.” I think that explains a lot.

You know, I came from the other way. I came from business into fitness, so I had a little bit of a, you know, luckily, a little bit of a stronger background in that. But you know, what we’re seeing nowadays in fitness marketing, too, is that, you know, there’s a high prevalence for what we call crash diet marketing. These constant like six-week challenges of, you know, they’ll get 100 leads in a matter of two weeks, and then they don’t know what to do with them, because it’s so many, and then they have to, you know, fulfill the boot camp, and do all these things, but no one’s talking about, this is my rant, no one’s talking about the fundamentals of marketing.

They haven’t changed. You know, there certain things that transcend technology, and I think what you already mentioned is great, is that, you know, talk to your clients. Rule number one, what do they want? What do they want? They are your avatar, they are your ideal clients, so talk to them. And there are so many simple things that people are looking for tricks, and you know, there are tricks, there are things you can do in social media, and there’s things you can do for email marketing, but the fundamentals don’t change, and that goes with anything.

Heather Hartman: Yeah, and I think that’s funny, because, I mean, when you look at this world of CrossFit, it’s all based on fundamentals, and you just slowly build, and slowly grow, and then when you look at their version of marketing, it’s like, “Let’s get there as fast as we can.” You’re like, “Where did we miss the whole translation in between the two things?” I mean, they always say, “Money doesn’t grow on trees,” like the quick and easy way to get rich is not quick or easy.

Eric: No.

Heather Hartman: It doesn’t really exist, except if you win the lottery. So, it’s interesting looking at that, especially when you put it that way, of the foundations of marketing are just kind of being passed over. And yet, we’re talking about people who are all about foundations and technique, and getting movement right before you move on.

Eric: Yeah. You got to be able to air squat and plank, before you can do cleans and [inaudible 00:24:23], right? [inaudible 00:24:25] pull-ups, and all those things that we talk about in the fitness industry. I’m a bit of a futurist. I like to see, you know, not only where we’re at now, but where possibly the fitness industry’s going in the next year, or even six to 12 months. Where do you see technology taking the fitness industry? Is there anything that you guys have seen, or anything you have your eyes on right now?

Heather Hartman: I mean, I feel like where isn’t technology taking the fitness industry?

Eric: Yeah.

Heather Hartman: New stuff comes out all the time. I mean, even if we just look at marketing in terms of technology that you can use for marketing and social media, and all the platforms, and apps, and gadgets, and connecting with members in that way, and then you think about, I don’t know, I heard things about wearables. You know, there are positives and negatives about those, but everything from heart rate monitors, to FitBits and stuff, and all that kind of technology. I know a campus recreation center is actually utilizing the new technology where they’re putting it in their equipment pieces, to basically link to an app to let students know what pieces are available when.

Yeah, so students can login and see, “Oh, there are like seven treadmills that are available, I should go to the fitness center right now.” Versus, you know, showing up and all the treadmills are taken. And it also will connect the student, and let the student’s friends know that the student is headed towards the rec center, in case they want to join their friend. So, even hearing about technology like that, where it’s, I don’t know, trying to build community as well. And I mean, I think about all the, you know, management software is out there, especially within the CrossFit industry, try to build community, you know, through their commenting features, and leader boards, and likes and stuff like that. So, I think technology can be really used to, one, build that community, two, tracking. I mean, with data and such.

I don’t know if heart rate monitors would be, you know, the next big thing, but I think definitely data like that will be necessary. It is necessary, and will just continue to grow in necessity. But yeah, so it’s just interesting what emerges, and like what’s going to happen next. So, I’m kind of like, “Who knows?” I mean, but I do know that fit pros do need to look into technology, because especially in our modern world, where all of your members are pretty much utilizing technology in some sort of way. I mean, you’re missing people if you’re not offering, you know, classes with high tech gadgets, and you’re missing people if you’re not utilizing different apps, or different, you know, ways to reach them through social media platforms. Does that answer your question?

Eric: Yeah, it does. I mean, there is no right or wrong answer to that question, it’s just insight, and kind of what your point of view, you know, with Box Pro gives you. You know, Box Pro Magazine has done a great job building kind of a global community, how do you guys take advantage of technology to do that, and expand and do your marketing?

Heather Hartman: Isn’t that the question?

Eric: It is.

Heather Hartman: Oh man. I mean, we are constantly looking at how we can use technology differently. I think about even just the different platforms that we’ve tried, or used, from like launching a podcast and using that sort of technology, and realizing like, “People like to listen to things.” I think I’ve even, No Just the different social media platforms we have, from Instagram and Facebook. We have a Twitter, but I don’t know about Twitter, man. I think it’ll be interesting where those Tweets go.

Eric: Yeah.

Heather Hartman: But yeah, and then there’s also just a lot of tracking data, and Google Analytics, and a lot of that will drive content as well. I mean, that’s another thing, especially as, you know, if we were going back to the fit pros, in the content that they’re building. As they build a content base, data analytics can also be a big part in determining what’s next. You know, maybe after they go initially ask their members, like a lot of that data can then be used to be like, “Okay, these articles are really popular, and so maybe I should continue along this trend.”

So, I know that’s a lot of technology that we use. We actually set goals just the other day about, “Hey, we want to hit these numbers, and these different metrics,” and you know, that’s determined by how we produce stories, what we do to our stories when they go up online, how we optimize them with, you know, search engine. It’s very interesting, but yeah, analytics I think is probably one of the largest pieces of technology that we’re trying to utilize more.

Because there is so much data that we have, and we just haven’t, you know, maybe been applying it as effectively, and we’re realizing, “Well, we have this, we need to apply it, because we could understand more what people are looking for. You know, what it is about this story that drew them in. Is it the way that it was formatted? Is it the photos that were in there?” So, it’s just kind of interesting how much even technology applies in print magazine.

Eric: Yeah.

Heather Hartman: I never knew when I first came on that it would be that much back and, and analyzation, and trying to figure out, “Okay, how do we get people to our website? How do we get people to listen to our stuff, and read our magazine, and understand it’s beneficial?”

Eric: That’s a great point, and I love that you brought that up. You know, we have a proven six-point system, and one of those points is data and analytics. When most people see that, they’re like, “Well, what does that even mean?” I’m like, “That is everything. That is how we’re tracking all of your work.” Like, if you’re not tracking your progress at the gym, if you’re not seeing your numbers, if you’re not doing, you know, body composition testing once a month for your clients, are you offering them a really good service? How do you know the needle is moving? And there’s so much you can do now with data analytics in the marketing world, in the digital space. It’s crazy, it would actually blow people’s minds of what you could find out.

Heather Hartman: Yeah, and what you can track.

Eric: What you can track, yeah. It blows my mind sometimes.

Heather Hartman: Yeah.

Eric: Last question for you, or, not the last one, but one of the big ones is, where do you see Box Pro Magazine in two years? What’s your guys’ future? Where do you want it to be?

Heather Hartman: Well, I wanted to be bigger and better than ever, of course. I would love to … So, the magazine, we’re a pretty young brand still. Box Pro’s only been around for three years. It’s still very much a wee little baby, versus Club Solution Magazine, which has been established for 15. I mean, two years, there’s so much that can happen in then, but it’s just continuing, like I want us to grow and be established, and to have a presence within our industry. I want people to see us as a resource. I want us to be beneficial to the owner, and continue to get the feedback we’ve gotten.

Man, I would love to do more podcast, you know, print more issues, that would be amazing. Right now we’re on a bimonthly schedule. It be great to go to eight a year, eight issues a year, even a monthly schedule, but it all comes down to the needs of the audience, and what they want. Right now, we are actually just printed and go out nationally, and I would love to go globally. It was really cool, at the games, I actually met an owner from Sweden, and he knew who we were. I was like, “I didn’t know we reached across any ocean.”

Yeah, so that was just kind of cool, where it was like, “Okay, so people are reading us even in different countries.” I think people think we’re a good resource. But yeah, it’s just continually, I just want us to be even more established, and to have an even bigger impact, a more positive impact. I mean, who knows? It’s just so hard right now, as a young brand in, honestly, a young industry that is still trying to figure itself out. I mean, I think there’s definitely an evolution happening, and I don’t know, a sifting maybe happening, the weaker dying off, and the stronger staying on. But, it’s definitely interesting to see where that goes.

And I also think the industry is changing, so who knows what that could mean for Box Pro, but I know that, just like affiliates within this industry, I mean, we have to adapt and evolve with them as well. So, it’s going to be interesting to see where we are in two years, because I didn’t think we would be where we are now three years ago, starting as a new brand, launching Box Pro for the first time. And, I didn’t think the industry would be where it is now, three years ago. It’s changed an incredibly large amount from three years in the past.

Eric: Yeah.

Heather Hartman: So, who knows, but like I said, bigger and better, that’s always the goal.

Eric: Well, I absolutely have no doubt that you guys will. You guys have a great message, you’re serving the niche very well. Heather, how do people get a hold of you if they want to ask you some questions, or bounce some things off give you?

Heather Hartman: No, they can reach out to me. Of course, I love to talk. That’s why I’m in this profession. No, I don’t like to talk, I like to ask questions. So, if you email me, I will ask you questions, but it is, and Peake is P-E-A-K-E, that is the best way to get a hold of me. Give me about a day, I get a lot of email. But yeah, so you can do that. Find me on Instagram. You can search me on Instagram and Facebook, I might friend you.

Eric: Cool. Awesome.

Heather Hartman: Yeah, so that’s about it.

Eric: Thank you, Heather, this was really great. It was a great conversation, and I think you and I will be talking a lot.

Heather Hartman: I think so. You aren’t half bad yourself, Eric.

Eric: Oh, thanks. Thank you, Heather. I appreciate that. Yeah, I didn’t pay her for that.

Heather Hartman: So, he did pay me for that. I expect [inaudible 00:35:12] dollars in the mail. No, but thanks, Eric.

Eric: Yeah, you’re welcome. Have a great day.

Heather Hartman: All right, thank you. Bye-bye.

Eric: Thank you for listening to this episode of the Future of Fitness podcast and webinar series. We’re working really hard here to keep great content coming out, and we’d like to express our gratitude by offering you a free seven-day marketing crash course. So, here’s how you can claim it. If you go to, F-R-E-E-G-I-F-T, and you enter the promo code fitmark, F-I-T-M-A-R-K, you can claim it that way. The other way is, you could text us. So, you can text the phone number 805-619-5550, and you text the word fitmark, F-I-T-M-A-R-K.

So, thank you. Keep listening, go claim that offer, it’s a ton of value. And, if you ever want to get a hold of me, or if you have suggestions for guests, topics, or anything else, or if you just want to ask any questions, I always respond. You can reach me at Eric, E-R-I-C, at Keep listening. We have a lot more coming down the pipe, and we’ll make sure that we’re keeping the value great for you guys. Farewell, until next time.

Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone


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