Eric: Hey cats and kittens this is Eric with the Future of Fitness podcast and Fitness Marketing Alliance. In this episode I had the pleasure of talking to John [Burch 00:00:11]. So I’ve known John since 2008 when I actually took his mentoring course called The Biz Raise Your Game and it was one of the first business mentoring groups for crossfit affiliates and him and Andy Petranek who’s gonna be on the show next week or next upcoming weeks depending on the recording time were founders in that and they really pushed forward the business side of the affiliates in the crossfit world and helped a lot of fitness professionals in general. Johns been around the game for a while, he’s helped a lot of business owners become profitable and stay profitable, make a great living.

He’s also the founder of Worlds Best Bootcamp, which I believe has locations in over 60 spots across North America. Now, what’s really interesting is he’s turning his attention towards technology and tackling the worldwide obesity epidemic head on. He’s partnering with some high level endocrinologists and developed an app that all fitness professionals can be a part of and I think it’s a very cool and very interesting topic and something we should all keep our eyes on. So let’s get into it. Ladies and gentlemen, John Burch.

All right everybody it’s Eric at the Fitness Marketing Alliance and today I have the pleasure of sitting with John Burch. John is … I’ve actually known him for quite some time but he wears a lot of different hats. He is the originator of The Biz Raise your Game, which is a consulting agency that was the actual first consulting agency for crossfit gyms. And when did that start John?

John Burch: It loosely started with Andy Petranek at Cross Las Angeles in December of 2006.

Eric: Okay.

John Burch: And for about a year and a half we used that as a beta testing of the theory and grew his business 100% in the first year and then we did that again in the second year. There was so much rapid success that his account was literally asking him if he was selling drugs in the back room or something like that. Because businesses don’t have that type of growth at your three year or four year part. That was the … so we actually started our first iteration was a apprenticeship series that a small group of gym owners would fly into Los Angeles, work in the gym for a week, part of the day was going over SOPs and role playing and business stuff, concepts and then the other part of the day was spent on the floor and having them actually learn it, pick up the skills, interact, see how we’re doing and stuff, give them some feedback. That was the first iteration and then we went later that year in 2008 to a two day seminar format.

Eric: Okay.

John Burch: And since then we developed online content and the tribe was a lot of the ways that we were doing stuff just because of the region scale of using internet. I built literally from the ground up the website that’s still used by people six years later, still used by people, still delivering value and content. From all the digital products in the tribe we worked with about 7,000 gyms.

Eric: Wow. And on top of that, which is a huge feat, you’ve also, you had CEO of Worlds Best Bootcamp, which has locations in over 60 cities. And you were also, you have something very exciting that we’re gonna talk about, so I’m gonna hold off on that for a little bit ’cause later we’ll get to it.

There’s something I like to ask everybody because this is Reaching Fitness Professionals and that’s who’s listening. What’s your fitness story? How did you get into the world of fitness? How’s fitness effected your life? And give us a little personal anecdote.

John Burch: I never really saw myself as a fitness person although at 12 I started martial arts and I got really good at a point in martial arts to be ranked in the top 10. I had owned my own martial arts business, actually that martial arts business that I started when I was 20 years old is still running today. So 27 years later, still running, growing, and my first employee … that business was almost in shambles after about six months of operating because I didn’t know what I know now. I didn’t treat the business as honorably as I treated the teaching side and there was a huge disconnect. In bringing up that business and making it survive and thrive I accumulated these tools. I sold the business and didn’t really have a lot to fitness in that regard. I don’t know if you consider martial arts fitness, some people could say it is, it’s not, it was something that kept me fit but it wasn’t necessarily fitness, I didn’t see it as fitness stuff.

Eric: Sure.

John Burch: And then in 2006 I didn’t like where I was physically, personally and a lot of people don’t know this about my involvement, I did not come to this community, the crossfit community because there was a business opportunity. I started, I actually called Andy as a client. In the first day, I realized the similarities between martial arts and cross fit. There’s a lot of similarities, the environment, one coach, space, there were so many different things. And I, A Andy was a great coach and maybe one of the best coaches I’ve ever met.

Eric: Agreed.

John Burch: Even to this day.

Eric: Yep.

John Burch: I loved his approach. I loved what I got from the first work out. By the way in a four round workout I only did two rounds. That’s how much it kicked my ass. And I’m like wow I need more of this, because what it reminded me of was when I used to prepare for tournaments and fights, the level of intensity I had to go into for an 8 week or 12 week process. I used to in martial arts I would train twice a day morning and night as well as coach a whole bunch of classes and stuff like that. I found myself tapping into that again in crossfit and it really spoke to me.

I remember I was working on my marketing for a large company and I remembered sharing the nasty girls workout and Greg Tomlinson doing a workout thrusters and muscle ups. I’d  share that video with friends. I’m like you should do this with me. And everyone thought I was nuts. For me it spoke to me of being able to push yourself and getting those results. I was fine with that where other people were like that’s too much. And only one person, actually two people got started out of the 30 people I shared the videos with only two people got started and that was fine because I wasn’t gonna let them influence what I wanted to do. That was the start of it.

I started for myself and then I realized, what I knew could help out Andy. Then about a month into it, after him agreeing to hire me, and I didn’t need a job, I did it because I realized I believed it had value. And Andy didn’t have an answer, we had spoken at [inaudible 00:08:48], he didn’t have an answer of how he was gonna be a good dad with his soon to be son being born, his son [Dashal 00:08:57]. He didn’t have an answer of how he was going to be able to straddle those two worlds and I knew that I had a solution.

I worked for stupid cheap money and I was there for probably 25 hours a week from five o’clock to nine o’clock at night all day Saturday, Sundays once in a while if there was something goin on but I was sill working on stuff. So there was kind of a dove tail between my own goal and what I could help him with and then about a month in, I said there’s other locations like this. If Andy’s one of the best coaches and he’s struggling to make this manageable I could probably help other gyms.

That was the idea that eventually took hold 14 months later we really beat up my concepts and took some of what … ’cause we had to translate what I knew from one world into another world and so that translation and making sure that it worked the way that we, the principles and theories worked the same way. And we had enough success to say, we have a blueprint now and that’s how we went onward.

I know that if I didn’t get good, if I didn’t get on that leaderboard in some regard that I wouldn’t be taken as seriously in the crossfit world. So I worked doubly hard to not only grow his business and smooth things out and help him, I also worked on my own ability so that I got on the leaderboard. I think it took me like four months to get on the leaderboard for one thing and I was number five. And I was like, yeah I’m on the leaderboard. I was in it as much as possible to help him out, but also help myself out and I knew that my own development would help with the validity from his clients and also from other gym owners.

Eric: Sure.

John Burch: So there was a natural progression. I get better at stuff, I get more credibility from people I’m not just some marketing guy or the sales guy, I’m not just some business person. In 2008, I willingly put myself through the Crossfit Games the year that Jason Khalipa won it and John Welbourn broke my big toe. It was a thruster chester bar work out and he launched his thruster to go to the bar, it bounced, landed on my foot and broke it and that was on the second day. And on the third day I [inaudible 00:11:47] on the 30 clean and jerks at 155 I still tried and whatever.

So I did that in 2008 and then 2009 I went through the internal process of Cross Los Angeles to be on a team because that’s when they expanded the team stuff and so I competed beginner in 2009 representing Cross Los Angeles for the team. Which was really fun ’cause it was at [Aromas 00:12:12] and not many people know about the ranch and how cool that was. It was like the Woodstock of fitness at that time. It was freezing in the morning and then hot as balls at night. Hot as balls in the afternoon like by 11 or 12 o’clock it was like 90 degrees and it was dusty and it was like, it was fun. It was a fun thing.

I still challenge myself to this day. In my condo I’ve got an air dyne, I’ve got 700 pounds of weights, I’ve got a rack set up, I’ve got kettle bells, I’ve got a pull up rig for the doorway jam. I’m still in it. Because personally I don’t think I should every stop challenging myself and also if I’m gonna be in this space then my clients who are gym owners or their clients need to know that the person who’s developing stuff is somebody who’s not only talking the talk but also walking the walk.

Eric: Yeah. I was at the games in Aromas as well and I remember all that. I remember watching Andy Petranek, where they go up the hill with a sand bag.

John Burch: Yep, yep, that was him. You know what, still to this day people say that might have been the hardest work out ever.

Eric: Yeah. Yeah. It was crazy. And I also remember that Panda Express was one of the sponsors. Which, I find historical given the zone diet that was so fashionable at the time during Crossfit. I ate it, I think I ate it at least three times while I was there.

So John, like many successful people I get the opportunity to talk to you have a morning routine right? And you and I talked about it a couple days ago. Do you care to share what that is? Because, I found it really interesting.

John Burch: Sure it’s something that I believe every business owner and individual should do. Normally if you’re an adult, an adult with a child, or a business owner, the moment you wake up you’re solving problems and you’re at the beck and call of the responsibilities. When do you find time to replenish yourself and nourish yourself? Not just physically with food but mentally. It’s really easy to get lost in the hustle and the grind. So I do three things every day, I did it this morning, I do it when I’m … I do it on the weekends. I do it on holidays, I do it all the time to refocus me on what I’m doing.

One of those is I’m writing a statement down. I have a yellow note tablet that’s right next to my computer right here and I’ve got these statements that I’m writing and one of them says, “I’ll let you know how audacious I am, I easily, joyfully, run a billion dollar company.” I write that 15 times. I got this from Scott Adams who is the creator of Gilbert that actually does stuff like this. He only does one thing, which is writing down his goals 15 times. I word smith them to be as effective as possible. I’m very much into neurolinguistics programing, programing your brain, self hypnosis, conversational hypnosis, so the way that I word it, wording is important, but what’s most important is just being consistent.

You could refine the wording as you go, but write down what your goals are. By the way it’s always first person, present tense. Not I’m about to or I’m going to, it’s I am, it’s present, it’s happening. Doesn’t matter that it’s manifest itself right now, it’s I have to act like that, I’ve got to write it down like that. If you’re always writing it’s going to happen then it’s always going to happen. It’s always going to be outside of your reach, outside of your extent of … it’s always going to be down the road.

Then I read something and I’ll let you know the two books that I’m reading. One of them is “Ogilvy on Advertising,” which is great.

Eric: Nice.

John Burch: It’s just great, his company does five billion dollars a year, it’s great to see where people came from. This is an old book, this was probably written in the 70s but it’s still really relevant. Another book is this, “The subtle arthritis of not giving a fuck.”

Eric: Love it. Read it.

John Burch: Those are two of the things. And when I said I read, I might read, I think today I read a paragraph. That’s all I did. I don’t kill myself over it. By the way this morning ritual takes 15 minutes at the most. Then I put my headset in, get my Iphone, pull up a video of someone like Grant [Cardone 00:17:16], Jim [Rone 00:17:17], Gary [Vannerchuck 00:17:21], someone in that ilk and I’ll go walk around the block, half a mile or something like that and come home. It’s great to get out away from my space, away from my laptop. By the way I do all this first thing in the morning, I do not answer any texts, I do not get on Facebook, I put myself first. What I find from this is that stress level’s really low, I’m not a super stressed person, but the calm that washes over me is great and during that timeframe the creativity bubbles to the surface.

Some people say well I’ll do that at five o’clock in the afternoon or at eight o’clock at night and you’re too tired, you’re too exhausted, your brain is used up, your creativity is gone and solving problems. Put yourself first. The analogy is very similar to the directions on a plane. If the cabin loses pressure, the adult puts the oxygen mask on themselves then takes care of someone else. You need to do that, and there’s nothing wrong with prioritizing that. Being a whipping post for people in your life is not a position that is advantageous to anybody. Right? Being on a short leash or someone’s demands is not great and for you to be an adult and doing what you need to do either for your business, your family, or your own goals, you need to prioritize yourself in that regard.

Eric: Yeah, I totally agree and I think everyone I talk to who I consider successful has some sort of morning routine. I’ve been tweaking mine for a long time. Now I’ve come down to something that I really like. So I read “The Daily Stoic” if you’re not familiar with that one. I do the five minute …

John Burch: I’m actually friends with Ryan Holiday.

Eric: Fantastic, even better. I do the five minute gratitude journal, which I actually borrowed, I think Tim [Farris 00:19:35] wrote about it. And then I move, whatever that means, whether it’s a walk with podcast, whether it’s simply stretching for five minutes if that’s all the time, or I could do crossfit workout, or go for a trail run or something like that. And the rest of the day is set up nicely.

John Burch: Yeah. I’d have to add the one variable and it’s consistent, I do it probably 60% of the time, is I do mobility in the morning as well. Just because I’m at a standard desk right now where sometimes I’m sitting and I just want to be more mobile, like it’s not a bad thing. So I’ll probably spend six minutes on mobility and again about 60% of the time in the morning. I also do that in the evening prior to a work out. I’m working out around seven o’clock at night, but I do put that in the morning. Everything feels organized. Everything feels aligned. My mind feels aligned, my body, I feel aligned with what my goals are. Not matter how busy my day is I know that I’ve done what I need to do to get some stimulus in. Because to think that I’ve launched, run, and been involved with dozens of businesses I’ve personally made millions of dollars myself, I’ve helped the community make about a billion dollars, I don’t know everything. I would be a fool to think that I do know everything. Part of this also is a bit of humility in that I’m not relying on just what my base knowledge is. I’m always expanding what my knowledge is or my creativity level is if that makes sense?

Eric: Yeah. Makes a ton of sense. I think you always, everyone if you’re not growing and learning and maybe getting a little uncomfortable every day right? That’s where the magic happens. I have a question for you here and if you had this magic microphone and at one time you could talk to every gym owner and fitness professional and give them one message about their business, what would that message be and why?

John Burch: It would be that you don’t know how incredibly powerful you are. You haven’t really tapped into yourself yet. I see this happening, I’ve worked with so many gym owners, is that they’re wrong thinking that they’re into the 100%. I know this from martial arts and from crossfit and a lot of people know this, is that being dialed in 100% is hard to maintain, but there’s a big difference between that and running at a maintenance level. And I see a lot of gym owners get to this maintenance level of I’m getting some results, I’m feeling good. I know this with probably five or seven gyms I have right now, they’re million dollar locations, and it started with me making $8,000 a month. And now they’ve expanded because they’ve grabbed onto this.

Literally, there’s this one gym in Lawton, Oklahoma where they were gonna sell their gym, so I met with them a year ago, they were gonna sell their gym and travel the world and for some reason they decided to get my bootcamp license and they now have interest in five different gyms. And they’ve grown a revenue by seven times and they’re on track in the next year to do about two million dollars. They didn’t see what they had until it was exposed to them, like this is what you could do and for people who are hearing me and they maybe thinking, well that’s just money they’re just good at sales. No they’re great at giving a value. By telling the gym owner, you don’t know what you have is you don’t really know how many people you could reach. You don’t know how powerful you are.

I’m seeing this now with this thing that we’re gonna be talking about in a second is that technology is leveling the playing field and you’re not a local business anymore, you could be a global business. Some of that vision will be recognized, some people see what I see and they’ll grab on to it and some people won’t. But I would say it to everyone, you don’t really know how powerful you are and how many people you could help and what could really happen because I think we’re still just scratching the surface. Even though there’s so many locations, there’s so many other franchises like Orange Theory and all these other businesses, there’s Soul Cycle, is a business that’s come up in the last three years and they’re doing so well. Even all of these successful businesses haven’t yet done enough because obesity is on the rise.

I get that we like what we’re doing and what we’re giving our people, but what’s going on with the overall picture? I’ve been in this for 11 years, I’ve worked at so many gyms and still obesity rate is on the rise. So how are we actually affecting our market? I think that we have a responsibility to not only work with the people who are willing to move, but we have a responsibility to crack the nut and find people who don’t like our message, but eventually do like our message. I think that’s the biggest, actually, I think that’s our responsibility. I’m not even gonna say that’s our biggest opportunity, I think that’s our responsibility in doing that. That’s where my business is focused right now. That’s where a lot of people I’m working with, that’s where these other things we’ll talk about in a second that’s where they’re headed. Is to go outside of people who like intense functional training, people who like bootcamp, hey great that’s a decent audience. How about the other 90% of your community. What about that, how are they gonna get what they need to live longer more fulfilled lives?

Eric: Yeah. I agree and I love it. So let’s dovetail into that, so how do you … one of my very favorite subtopics on this series is technology, how it’s changing the industry, changing everything right? Since 2007 when the Iphone came out and a bunch of other things, the cloud and … how do you see technology changing the fitness and health industry and start telling us about what you’re up to now? ’cause it’s exciting. You were telling me about it the other day and it fired me up, I want everyone to know about it.

John Burch: You could be anywhere. I was just on a phone call prior to this with a person from Pennsylvania who was in my high school class who saw the results that a person is getting from one of my products and she’s using, this person from Pennsylvania is using one of my products and she’s hiring me to have the results that this other person had. That wouldn’t have happened before if I didn’t have this product. Wherever the internet is you could be. I think people are looking at themselves as a local solution not a global solution.

Eric: And now you’ve launched the Better Human app, the Better Human project. Tell us about that. How is that harnessing technology? What does it mean for the future of fitness and health? Just talk to us about that.

John Burch: So um, the series of gyms that we’re working with, we had a solution that I was … I developed a product about a year and a half ago called the Original Flex Leading [Blueprint 00:28:57] and I saw a lot of people using MyFitnessPal and I honestly did not like that I was building a client base that was helping out Under Armor. So I developed this solution to stop that and it was an app. The app is the Better Human app.

The technology that we put into it… anything you put into the app, whether it be food, and it tracks workouts. We developed something called the coaches dashboard. The dashboard allows a coach in real time to see every input that their clients are putting in. Because you and I know this, that clients are horrible at self reporting. So first off you got an even mentality that tracking helps. Tracking workouts and tracking food helps. If you agree with that great. Then the dashboard gives you insight into what they’re doing real time. If somebody’s not seeing the results that they want then this will help with that.

Then a group of doctors, endocrinologists, people who are dealing with obesity heard about it and the actually convinced me, they said, if you add a couple features to the app you could literally turn the tide of obesity in America. By giving doctors access to the same dashboard with permission of the end user. Because right now medicine is reactive, it’s not proactive. Somebody has a problem, they’re overweight, they’re obese, they go to the doctor. Even if they’re working with the doctor on things, even if there’s checkups the doctor is reacting to what that person did, not being proactive about it. It’s been two months, three months, whatever a month doesn’t matter, they’re still reactive and they’re trying to look at what the persons doing from a distance. Self reporting it is not that useful.

This group of doctors convinced me that if they had this they could [inaudible 00:31:21] the technology doing push notifications you could click on the person, send them a message. A doctor could send them a message or a coach could send a message and say hey I noticed that you’re off on your macros or you haven’t moved and let’s get back on that and you could be proactive on that and see better results.

But this is probably the biggest thing is one of the gym owners said is what you’re doing with this Alliance [Birch 00:31:47] is your actually bridging the gap between kind of two waring factions. The fitness industry doesn’t necessarily respect doctors because they think that they’re a shield for the pharmaceutical industry and I get that. And the doctors think that trainers, coaches are a little bit too extreme and that their methods won’t apply to everyone. So we’re both trying to combat obesity, but we’re not working together.

I’m working right now with my cities, with my locations for the bootcamp that every bootcamp will be aligned with a healthcare professional and they will be going after a market of individuals that is not currently raising their hand and saying that I’m ready for bootcamp ’cause you start saying the word PT, or workouts and those people they can’t hear that because they’re so far away.

So it’s gonna be a different approach. We’re gonna lower the incline and lengthen the runways for these individuals to get the app and get them moving. It’s gonna be called activity, not workouts, activity and start on the macros. And that person may end up being a client at the gym a year down the road. If my math serves correct we’re gonna triple or quadruple our reach and help out people. And there will be benefits to the gym and there will be benefits for the doctors as well because we’re expanding their marketing. But more importantly we’re reaching people who are not … nobody’s reaching them right now.

Nobody has a solution and the doctors humbly say they feel I have the solution with my approach. Which is measure what you manage with food, manage that and move daily. Activity daily, minimum effect or dose. And for some of these people walking 400 meters will be the activity. Attempting a pushup from your knees will be an activity. And it will be a progression into more and greater stuff with feedback, we’ll put them in private groups on Facebook, with communicating not overdoing it, not getting too intense, doing it slowly. That person may not … a large majority of people may not join a gym, who cares? At least they’re headed in the right direction and they’ve seen results. Because I know that people who move more daily and who manage their food intake see better results, know that hands down. That may be overly simplified to people who are doing fran in two minutes and thirty seconds. But for all the people who are doing that, where is everyone else?

Eric: If for every person who is doing fran in 2:35 they know at least 10 people who can be helped by this app. Right? I can, I don’t do fran in 2:35 but I do it quickly and I know a lot of people that would never have come in my gym who I love dearly, who I would want to help but I didn’t have the tool necessary to reach them effectively. Does that make sense? And I think that is where this comes in to really broaden the stroke in which a trainer can work. You’re right. From my experience I’ve worked with clients who are over 400 pounds and trying to get the doctor to work with me on some things, they don’t take you seriously, as a trainer, like they don’t know you. And the fact that you’re bridging the two between what I consider fitness and trainers being the front lines and the first part of preventative healthcare and then actual medical healthcare. I think it’s brilliant and I love it. I look forward to seeing it. How are you rolling it out right now? How is it going right now?

John Burch: We’ve gone out to the … 60 gyms are using it right now, it’s mandatory, it’s part of the bootcamp. Not only is bootcamp using it but their clients are using it. I’ve gone out to other gyms, so we’re expanding it to more crossfit gyms and we’re also talking of other franchises that are similar whether it be Basecamp Fitness or Orange Theory or other things. My job is to get this in the hands of fitness professionals regardless of their denomination. Right. To me it doesn’t matter, what mattes is that we get enough people doing it.

I’m working on that end and then I have the doctor, right now we’re doing … we’re finishing up a case study. My bootcamp people, every location follows the same programming, it’s similar demographic, it’s all the same standard and it’s all the same timeframe, so we’re actually doing a case study for people who are using a paper tracker versus people who are using the app and see the difference in results. My next bootcamp that starts in a coupe weeks is gonna be using that approach as well and we’re gonna get published in a trade journal. The doctors are gonna help us get published in a trade journal and that’s what we’re working on to roll it out. Every doctor that I’ve spoken to, not only this small group, but other … we’ve probably got about 12 that are onboard with it right now. They’re like yes, we would love to have this.

There’s no extra fee for the gym. The end users paying $9 and you get the dashboard. There’s no minimum and the doctors don’t have to pay anything for it, so I’m trying to reduce as much… although there’s a ton of value, I’m trying to reduce as much friction as getting this out there as possible and so my job is getting the word spread.

Eric: And if I’m a fitness professional, or anybody for that matter, and I want to get involved with the Better Human app and the Better Human projects how do they do that? How do they get ahold of you? Where do they go?

John Burch: Just message me. There’s information in the app in our FAQ. On the Facebook page, they just have to message us. We have an on ramp process, we go through a training, we spend about a week training them on how to use stuff, how to implement it, how to present it to people. Outside of the core group that I’m working with, we’re not working with them to get doctors involved. I have the most influence and the most compliance with my core gyms who are using my license. That’s what we’re doing first and then we’ll kind of roll it out to other locations after that, after we kind of get those 60 up and running, we’ll kind of roll that out.

Eric: Awesome. Yeah this is incredible. I really look forward to watching how this works and how you’re going to change peoples lives and possibly the world. I love it. I love, big problems take big ideas and man you’re the right guy to do it. John I can’t thank you enough. I also want to thank you for that three day seminar back in 2009. That permanently changed my life in the fitness industry, doing the Biz Raise your Game and we’ll be following you and thank you.

John Burch: Well thanks for everything I appreciate it. I appreciate everyone who watched this, I get that some of my ideas maybe challenging, but we are really amazing and if we just looked at a wider view and adjusted what we are doing, we are the catalyst for change in the world. We, the people who are watching this right now are the catalyst for change. It’s not someone else, it’s not the government, it’s not the pharmaceutical, we are the catalyst for change. We just have to believe that and all of us get on the same page and get aligned. Maybe I’m crazy enough, stupid enough or willful enough to actually be the person to lead that charge. That’s the direction I’m goin in and I literally can’t sleep at night ’cause I want to get up the next morning and work on this. When you have an endocrinologist that convinces you that the thing that you created could change the obesity rate in America, you take that seriously. Maybe I didn’t realize what I had in the power of my hand. Maybe I didn’t realize that with the app and now I see this bigger picture of what I could really do with that. So, that’s where I’m headed.

Eric: Awesome.

John Burch: Thanks for interviewing me. I appreciate that. I appreciate everyone listening to me. Message me either on the Better Human app, Facebook page or get the app and message me through the app.

Eric: Awesome. We will definitely be in touch and we will be following you closely. Thanks again John.

John Burch: Thanks Eric, I appreciate it.

Eric: Thank you for listening to this episode. The future of fitness, podcast, and webinar series. We’re working really hard here to keep great content coming out and we like to express our gratitude by offering you a free seven day marketing crash coarse so here’s how you can claim it. If you go to and you enter the promo code fitmark, F-I-T-M-A-R-K you can claim it that way. The other way is you can text us. You can text the phone number 805-619-5550 and you text the word fitmark, F-I-T-M-A-R-K. So thank you, keep listening, go claim that offer it’s a ton of value and if you ever want to get ahold of me, or if you have suggestions for guests, topics or anything else or you just want to ask me a questions I always respond, you can reach me at Eric E-R-I-C at and keep listening, we have a lot more coming down the pipe and we’ll make sure we’re keeping the value great for you guys and farewell till next time.

Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone


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