Fixing the Affiliate Model - Craig Patterson, CEO of MadLab

After earning his Mechanical Engineering degree, working for two Fortune 100 companies in business development, starting a Green Building Design Firm from scratch and selling it, Patty decided to try his hand in the fitness industry.

Patterson was a true pioneer in the early years of Crossfit – so early that when in Vancouver, Glassman slept in Patty’s bed and Patty took the couch. Greg was Patty’s mentor from 2004-2011 and has dedicated his life to professionalizing the fitness industry so coaches and owners can make the same living as engineers.

Patty is the CEO of The Madlab Group and the owner of the Madlab School of Fitness in Vancouver, BC. The school has a strong staff of professional coaches (3 have been there for over 12 years) and a great gm. The place runs itself so he spends his days working with gym owners and coaches around the world and tormenting his staff at MLG with his endless rants…

DOWNLOAD THE MADLAB 101 – THE FUNDAMENTALS OF GYMMIN!

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Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.

Latest posts by Eric Malzone

• The Beautifully Complicated World of Hormone Optimization – Dr. Jeoffrey Drobot - December 10, 2019
• The Go-Giver Way – Bob Burg - December 4, 2019
• Content is King in the 50+ Market – Jay Croft - November 29, 2019