Based in Amsterdam, The Netherlands (Europe). Founded fitness marketing agency Hidden Profits Marketing in 2004. Now serving around 800 gyms/fitness/ PT/boutique/yoga clubs in 12 countries on 4 continents on a long-term base with our done-for-you Growth Formula. A constant stream of leads, members all from the internet, without hassle for the owner/manager, results in 100% guaranteed. All with a team of almost 50 digital fitness marketing experts. Former certified track & field coach, operated my own successful gym, active investor and partner in multiple gyms and fitness concepts and www.fitnessmarketingblog.com

Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone

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