Marketing with The “Hero’s Journey”

Storytelling is an art that has been around since the dawn of human civilization. It also happens to be an extremely powerful tool when it comes to marketing your services.

Today, we’ll talk about The Hero’s Journey.  There are endless variations to this formula, so we’ll share an abbreviated version that we use often at FMA with great success.  I’ll also tailor it to the fitness industry to offer as much immediate value to you as possible.

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