I love to ponder, from time to time. Over the most pressing questions of men and women in the 21st century. “Cluster set or Giant?” “Crossfit or Yoga?” “Which is the best toilet roll?” “Apple or Android?” Rather pressing indeed. None more so than – “Why can’t I do what I know I’m supposed to do…
There is a plethora of traditional marketing strategies and tactics that can help you grow your business. Once you get creative, the options are endless…and constantly evolving with technology.
At the Fitness Marketing Alliance, when it comes to traditional, we highly prefer and suggest intent marketing.
Put simply, intent marketing is catching the potential consumer when he/she has the intent to solve a problem. If your product or service can solve that problem, wouldn’t it be a great time to be in front of them? They are figuratively raising their hand and asking for your help.
Today, we’re going to talk about what happens when you lose a client. It may be too hard to see at the moment, but there’s an opportunity here. Trust me.
I’ve lost a lot of clients. Especially running a gym, I’ve lost a fair share of clients but I’ve also gained a lot of them BACK. Over the past 23 years of business, marketing, and sales experience, I’ve developed a six-step process how to make “lemonade out of lemons” when it comes to lost clients. So, let’s get into it…
As the year winds down and the holiday parties crank up, I encourage you to carve a little time for yourself and reflect upon this year. Visualize what you wish to transpire in 2017. They say it’s about the journey, not the destination, yes? As I get older I am starting to understand more of what that euphemism really means. It may appear a small thing to do one thing for your business every day, but over time these things add up. Before you know you it, you’ve created a body of work that is your selling card to prospective clients.
As a small business owner and Pilates instructor, I find great irony in the desire to grow your business and have a full teaching schedule. When I am teaching the close to my maximum hours per week, I find it challenging to find time to focus on the big picture of my business.