Eric has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling.

Eric began his career as a sales failure. At his first sales job, he was put on quota probation after failing to meet the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained Eric achieved his quota and eventually become the top producer at that company. Eric went on to become the top producer at 2 more companies prior to starting Eric Lofholm International.

Eric is a naturally gifted teacher. For over 19 years Eric has been sharing his proven sales increasing ideas with people all over the world.

Eric has written 15 books on sales and success.  Eric lives in Rocklin California with his wife and 4 children.

Eric believes that selling equals service. He also believes in working towards mastery of the fundamentals of lead generationappointment setting, and delivering a high-quality presentation.

Eric has delivered over 1,500 public and private presentations.

Eric Malzone

Eric Malzone

Eric’s professional experience stems from a decade in various sales and marketing roles that led him to open a CrossFit (TM) affiliate in 2009, Gravitas Fitness. After 8+ years of gym ownership and a deep analysis of his own “ideal day,” Eric decided to sell his gym and go full throttle into FMA.

The success that he saw during his days as a gym owner, can now be leveraged to help thousands of gym owners worldwide.
Eric Malzone

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