Personal Trainers working at health clubs have a built in audience to market their services to. They don’t necessarily need to do any outside marketing – though it’s the smart thing to do – as they can typically book their schedule just by consistently promoting their service within the club’s four walls. The following tips will help any personal trainer looking to become the dominant, most sought-after fitness professional that all the members want to train with.
Act Like a Professional
This is about as obvious as it gets. But even though the personal training profession has made enormous strides in recent years there are still some who give it a bad name. Too many trainers are still pre-occupied with either their cell-phone or members of the opposite sex. Having the reputation as the “consummate pro” at the club is as easy as acting like one.
Become an Expert
The fastest way to be viewed as an expert is to write articles and give presentations. Neither is difficult to do. Personal trainers need only survey clients and members and ask which topics they are most interested in.
The articles can be very simple “How-To” articles – like this one –that address a specific topic and solve a problem for the reader.
Presentations can be given to small audiences at the club – preferably at a nominal fee to increase attendance – on the very same topics as the articles.
Send thank you cards. Again, more obvious advice, but rarely anyone sends hand-written thank you cards anymore. They go a million miles towards building great relationships with members and clients and help to set professionals apart.
If a personal trainer tends to work best with one specific population of the club than they should exploit that. Trainers who are known for having a specific expertise in a specific niche will attract that clientele quite easily.
Ask for Referrals
It is shocking just how many personal trainers fail to ask their clients for referrals. By simply educating members what a “perfect client” looks like and where to find them, personal trainers see an immediate boost in new clientele.
And as written previously, it is imperative that gratitude be shown to all those who refer. In fact, it is a good idea to show great appreciation to anyone who allows the time to educate them on what a good referral looks like.
Often the difference between a personal trainer who does well financially and one who doesn’t comes down to their education. Understand exercise science and nutrition is a pre-requisite for success as a fitness professional. But those who are able to make a career of it are the ones who also continuously invest in their business education. Personal Trainers who have a firm grasp of sales and marketing will always out earn their colleagues.
Jim Labadie has helped thousands of personal trainers become more successful with easy-to-follow business strategies. Readers can instantly download a FREE copy of his e-book “63 Must-Have Sales Tips for Personal Trainers” by visiting http://PTSalesTips.comJim Labadie has helped thousands of personal trainers become more successful with easy-to-follow business strategies. Readers can instantly download a FREE copy of his e-book “63 Must-Have Sales Tips for Personal Trainers” by visiting http://PTSalesTips.com