• May 2013

    Our newest May issue is focused on Alternate Revenue Streams. We understand that sometimes as a fitness professional you need to have multiple streams of revenue coming in to make the dollar amount you're really wanting. We have provided you with many articles that highlight some of the more promising routes for revenue in the fitness industry! We hope this is helpful for you, the fitness professional! Read More
  • April 2013

    Our newest April issue is focused on Client Programming. We believe variety is the spice of life, so why not have various ways to approach your fitness business? In this issue we have articles about improving client programming in half the time, creating a group nutrition program, an interview with the FPO creator you do NOT want to miss and more articles created specifically for YOU, the fitness professional! Read More
  • March 2013

    Clients are the foundation of any fitness business. Which is why we wanted to bring you an issue on Client Acquisition! From networking to gaining clients from scratch, we have plenty of resources to help you grow your clientele! Read More
  • February 2013

    The number one way of getting your business found to the public is the world wide web! We know that building your own website sounds exhausting and too difficult. This is why we have provided you with a multitude of articles and resources that will simplify the process for you! After reading what our experts have for you, you will have a successful website up in no time! Read More
  • January 2013

    This issue we wanted to start the year off with something many of you have been talking about, starting your own fitness business! As January passes us by and we begin making our new years resolutions maybe its time to get serious about taking that next step. Whether you have been thinking about this for awhile or just thought of it today, we have all the resources for you! Happy New Year and let us help you get started with your new goal! Read More
  • December 2012

    The end of the year is upon us and to celebrate we are bringing you one of our best issues yet! We have had a huge year of growth and are very thankful for all of our faithful readers who have given us such an overwhelmingly positive response to what we are doing.You all are the reason we do what we do! We are also so thankful to have some amazing authors on our team who are just as passionate about spreading accurate and vital information to fellow Fitness Professionals! We have big plans for this upcoming year and can't wait to share it with all of you! So stay tuned and happy holidays! Read More
  • November 2012

    Arrgg...How to Deal With Cancelations: Tired of clients constantly canceling on you? Mike D'Angelo gives us 8 tips to ensure clients respect you and your time! Say good bye to those frustrating cancelations! Arrgg...How to Deal With Cancelations: Tired of clients constantly canceling on you? Mike D'Angelo gives us 8 tips to ensure clients respect you and your time! Say good bye to those frustrating cancelations! Breaking the Stigma of Old School Aerobics for Male Clients: The first thing that comes into our male client's mind when they think of group exercise classes is Richard Simmons and some leg warmers. Acea Theroux tells us why we should break that stigma and encourage our male clients to experience the benefits of group exercise. The Art of Training: There is no doubt that understanding the science behind training is crucial, but what separates the average trainer to Read More
  • October 2012

    Don't Fail in Fall - Your Marketing Plan for this Holiday Season: The holiday season is right around the corner and although it can be a slow season for some, your marketing should be ready now. Learn how to get a jump on the season. Don't Fail in Fall - Your Marketing Plan for this Holiday Season: The holiday season is right around the corner and although it can be a slow season for some, your marketing should be ready now. Learn how to get a jump on the season. Hammer Home the Importance of Strength Training for Female Clients: Tired of your female clients associating strength training with 'bulking up'? Learn the truth behind female strength training and help your clients overcome their fear of too much weight. The Top 3 Reasons Why You Should Specialize: Finding yourself overworked, unpreapred, and spread to thin? Find out Read More
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Fitness Industry Events

  • 07 Jun 2013
    National Posture Institute San Diego State University 07 Jun 2013 to 09 Jun 2013

    Link: http://www.npionline.org/workshops/sdsu The 2-Day Posture CEC Workshop, held at the San Diego State University campus, teaches fitness/health professionals to assess and correct posture and body

  • 12 Jun 2013
    National Posture Institute Santa Barbara City College 12 Jun 2013 to 14 Jun 2013

    Link: http://www.npionline.org/workshops/sbcc The 2-Day Posture CEC Workshop, held at the Santa Barbara City College campus, teaches fitness/health professionals to assess and correct posture and body

  • 11 Jul 2013
    Fitness By The Bay 11 Jul 2013 to 14 Jul 2013

    For a detailed description and breakdown of events and speakers visit http://www.ifpa-fitness.com/ifpa_presents_fitness_by_the_bay_conference_presentation_schedule.html To "Be the BEST!", you need to

  • 13 Jul 2013
    National Posture Institute Temple University Philadelphia 13 Jul 2013 to 15 Jul 2013

    Link: http://www.npionline.org/workshops/tu The 2-Day Posture CEC Workshop, held at the Temple University campus, teaches fitness/health professionals to assess and correct posture and body alignment.

  • 18 Sep 2013
    Health & Fitness Business 2013 18 Sep 2013 to 21 Sep 2013 10:00 PM to 06:00 AM

    Held at the Mandalay Bay Convention Center Since 1997, the Health+Fitness Business Expo has brought manufacturers, suppliers, retailers, buyers, press, industry influencers and fitness professionals together

  • 18 Oct 2013
    National Posture Institute UNLV-Las Vegas 18 Oct 2013 to 20 Oct 2013

    The 2-Day Posture CEC Workshop, held at the UNLV-Las Vegas campus, teaches fitness/health professionals to assess and correct posture and body alignment. Learn to teach, analyze, and perfect resistance

  • 23 Oct 2013
    Club Industry 2013 23 Oct 2013 to 26 Oct 2013

    FITNESS. BUSINESS. WELLNESS. The Club Industry 2012 Conference is designed to meet the needs of fitness professionals from across the industry. You will learn the newest concepts, unique approaches and

  • 26 Oct 2013
    National Posture Institute University of Illinois-Chicago 26 Oct 2013 to 28 Oct 2013

    The 2-Day Posture CEC Workshop, held at the University of Illinois-Chicago campus, teaches fitness/health professionals to assess and correct posture and body alignment. Learn to teach, analyze, and perfect

07 Jun - 15 Jul
18 Sep - 28 Oct

Latest News

  • Five Elements of FItness
  • Fitness Collaboration to Fight Childhood Obesity
  • Latest Fitness Trends
  • Incorporating Yoga into Daily Activities

When most people think of fitness training they focus on aerobic fitness and muscular fitness, but as an article on the Mayo Clinic's website points out, a good fitness education training program balances five elements, aerobic fitness, strength fitness, stretching, core exercise, and balance training. The article does a good job of explaining the importance of each element while giving examples of different exercises that one could put to use in their fitness education system. Below is a brief rundown of each element according to the Mayo Clinic's article. Mayo clinic describes aerobic fitness as "any physical activity that uses large
muscle groups and increases your heart rate." Why does the Mayo Clinic consider it important? "Aerobic exercise causes you to breathe faster and more deeply, which maximizes the amount of oxygen in your blood. The better your aerobic fitness, the more efficiently your heart, lungs and blood vessels transport oxygen throughout your body, and the easier it is to complete routine physical tasks and rise to unexpected challenges, such as running to your car in the pouring rain." Aerobic fitness should be a pillar in your fitness education programs.

Muscular fitness is a very important element in fitness education, and may be one of the most popular. The article suggest strength training at least twice a week, which can increase muscular fitness and bone strength while helping you maintain muscle mass during a weight loss program Core exercises is the first of three that many people know little about and tend to avoid doing in their workout programs. Mayoclinic.com describes core exercise as any exercise that uses the trunk of your body without support "Core exercises focus on the muscles in your abdomen, lower back and pelvis. Why does the mayo clinic think it's important? Your core helps protect your back and connects your upper and lower body movement. Balance training is important in fitness education, particularly with clients who are older adults. Why does the Mayo Clinic think it's important? "Because balance tends to deteriorate with age, which can lead to falls and fractures." The article suggests "standing on one leg for increasing periods of time to improve your overall stability."

Finally the Mayo Clinic lists stretching as the fifth element enlisted in fitness education. Why does the Mayo Clinic think it's important? "Stretching exercises are
effective in increasing flexibility, and thereby can allow people to more easily do activities that require greater flexibility. Stretching also improves the range of motion of your joints and promotes better posture and regular stretching can even help relieve stress." A good fitness education program should include each of these elements. The Mayo Clinic suggests that "it isn't necessary to fit each of these into every fitness session, but factoring them into your regular routine can help you promote fitness for life."

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Most people can agree that physical activity is vital to our health and living a long life, but this does not mean everyone engages in exercise and eats well-balanced, nutritional meals. Obesity seems to be on the high rise, not just with adults, but with children, as well. These youngsters are the future of our generation, of the world, and how are we supposed to witness their potential if they never make it past their formative years due to obesity, poor diet, and almost no physical exercise? Staying active are of the utmost importance for the development of growing children. For them to achieve their goals and fulfill their dreams, whatever they may be, it all starts with exercise.

Exercise gives them the energy to do things productively on a day-to-day basis. However, while this sounds all poetic and inspirational, the reality of it is that many schools lack fitness education programs. People do not realize just how crucial a physical education class is as opposed to a Biology class, an English class, or a Math class. Fitness education is just as important. Why do people work out? Simple. To boost their metabolism and have more energy throughout the day and just to, overall, feel good about them selves. That is our goal for the children of America.

How can this goal be reached? Former President Bill Clinton, co-founder of The Alliance for a Healthier Generation, launched The Fit for a Healthier Generation Campaign. This fitness campaign is to get kids moving with BOKS, an initiative of Reebok, celebrity trainers Bob Harper, Tara Stiles, Billy Blanks, and global fitness brand Zumba Fitness. This campaign has 3-5 minute recorded DVDs that classrooms can use as physical activity breaks. This can even be used at home for parents to get their children active. The goal is to get the kids up and moving. This sounds fun right? Exactly! Because exercise should be fun, especially for kids. These come at no cost as BOKS, a fitness program, will sponsor the distribution of over 30,000 of these DVDs to communities across the country. It consists of simple, classroom, and program-appropriate exercises to get the kids’ heart rates up and just have some fun.

Clinton made it known that “less than 4 percent of elementary schools, 8 percent of middle schools, and 2 percent of high schools provide opportunities for daily physical education” (Mazzulo, 2012). These are alarmingly low percentages. No wonder our country is in danger of tripling its obesity rates in 10-20 years. We need to work on the most important demographic of this issue: children. Who knows? These kids could be the next fitness professionals! Or even a future President of the United States. Through this campaign and fitness education program, kids can learn the benefits of living fit and leading healthier lives.

Read More

Latest Fitness Trends

According to the American College of Sports Medicine, one of the principal fitness trends involves nothing more than your own body weight.

ACSM asked 3,346 corporate, clinical, community, commercial and academic health and fitness experts to answer the question, what is likely to make up the most popular fitness trends in 2013. The participants discussed emerging trends and whether or not last years’ trendy programs continued to be appealing. The survey listed 37 possible choices and the specialists rated the top 20.

This year’s ‘it’ fitness programs include a blend of new ways to sweat it out as well as some previous fitness regimens. Body weight training, a technique that uses your body’s weight as the foundation of resistance for strength training and muscle endurance. Spinning and Pilates, however, were less popular.

“[Older trends] are coming back, and some are coming back and safer.” says ACSM’s national director of certification, Dick Cotton.

The most universally used exercises in body weight training entail push-ups and crunches, which require very little, if any, equipment. Although some brands like TRX systems, have banked on its attractiveness by creating suspension training equipment, many boot camp-style classes are promoting the use of everyday objects, which fitness experts hope will help lower the hurdles to exercising regularly.

Staying away from expensive specialized equipment is a plus, says Cotton.

Here is the full list of the top 10 fitness trends of 2013 from ACSM:

1. Educated, Certified and Experienced Fitness Professionals

2. Strength Training

3. Body Weight Training

4. Children and Obesity Related Exercise

5. Exercise and Weight Loss

6. Fitness Programs for Older Adults

7. Personal Training

8. Functional Fitness

9. Core Training

10. Group Personal

Read More

Between going to work, running errands, walking the dog, chasing the kids, getting a workout in and all the other odds and ends of life, sometimes there just aren’t enough hours in the day! Sometimes something’s just gotta give, but fitness education guru Beth Shaw has found a way to help busy people combine a couple key daily tasks.FurFit

 

Beth Shaw, Founder and CEO of YogaFit Training Systems Worldwide, is no stranger to fitness education. YogaFit has been running since 1994 and has trained thousands of fitness professionals all over the world, are currently expanding into China and are beginning to teach some courses in Spanish. Now they’re releasing a program that allows busy people to combine a couple essential daily tasks - walking the dog, and getting in some yoga. 

 

Furociously Fit 20/30/40 is a DVD program that allows for the maximum amount of dog walking time while the pooch's owner gets in some valueable yoga time. For optimum dog health, its suggested that there is a 20 minute walk in the morning, a 30 minute walk at noon, and a 40 minute walk in the evening. This seems like a lot of time devoted to walking the pup, but if you look at it as 90 minutes a day that not only benefits the dog, but you as well with yoga, then that time is doubly well spent.

 

For the busy animal loving yogi, this could be a winning combination. This innovative approach of incorporating workouts into everyday activities like walking the dog is a great thing to encourage for busy clients!

 

Look at this article at seattlepi.com to read more, or visit YogaFit.com to check out the Furocioulsy Fit DVD.

 
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